- Starbucks Taps Scanbuy for QR Codes
Online Media Daily, Mark Walsh - Thursday, October 27, 2011
Starbucks has teamed with barcode technology provider Scanbuy for a promotional campai ...
- Group Wants George Clooney To Talk With Nestle About Fair Trade Coffee
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
A Swiss fair trade organization is asking people to write to Geor ...
- Sara Lee Sells Coffee Biz
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
Sara Lee Corp. plans to sell the majority of its North Americ ...
- Smucker Buys Sara Lee Foodservice
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
Sara Lee Corp. has sold the majority of its North American foodservi ...
- After All These Years, Coke Is Still It
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 25, 2011
One of the great things about a brand like Coke is th ...
- Heineken Continues Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Heineken has extended its contract as worldwide partner and official beer suppli ...
- Dr Pepper 'Men Only' Ads Lowering Buzz Scores
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2011
Dr Pepper's "Not for Women" ad campaign for its new Dr Pepp ...
- 5-Hour Energy Goes To College With ESPN Hoops Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
In an effort to reach college-age consumers, 5-hour Energy, which has topp ...
- IOM: Food Needs New, Federal FOP Labeling System
Marketing Daily, Karlene Lukovitz - Thursday, October 20, 2011
The Institute of Medicine is recommending that the Food and Drug Administrati ...
- Cinnabon Makes TV Debut In International Delight Spot
Marketing Daily, Karlene Lukovitz - Thursday, October 20, 2011
The Cinnabon bakery chain is getting its first television exposure through ...
- Consumer Groups Want FTC Probe Of Fritos' Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, October 19, 2011
The Center for Digital Democracy, Consumer Action, Consumer Watchdog and the Prax ...
- Soft Drinks, Beer Get High Satisfaction Scores
Marketing Daily, Karlene Lukovitz - Wednesday, October 19, 2011
Sales may be declining, but consumers still appreciate soft drinks and b ...
- Heineken Taps Osminkina To Lead Lager Brand
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
Heineken USA has appointed Olga Osminkina to the position of senior bra ...
- Tetley Running Nook, Gift Card Giveaways
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
Tetley Tea is running a 25-day contest (Oct. 15 - Nov. ...
- Bottled Water Sales Perking Up
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
Bottled water sales are starting to show signs of rebound, driven large ...
- Pepsi Takes Aim At Yogurt Market
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 14, 2011
PepsiCo Inc. is finalizing a joint venture with German dairy company Th ...
- 'Men-Only' Dr Pepper Ten Ad Pulls Mixed Results
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
When you run a campaign specifically declaring that a new product ...
- BzzAgent Marketing Boxed Wine
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
Black Box, a maker of wine that is sold in boxes inste ...
- FTC: Limit Food Marketing Guidelines To Kids Under 12
Marketing Daily, Karlene Lukovitz - Tuesday, October 11, 2011
In a Congressional hearing Oct. 12, David Vladeck, director of the FTC ...
- Tools, Soda, Insurance Look To Emerging Markets
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Executives from Pepsi, Black & Decker, and Travelers held forth about marketi ...
- Welch's Simplifies Its Benefits Messaging
Marketing Daily, Karlene Lukovitz - Monday, October 10, 2011
Honing the appeal for the larger universe of typical moms required evolutio ...
- Kids' Marketing Guidelines Advocates Fight Back
Marketing Daily, Karlene Lukovitz - Wednesday, October 5, 2011
Advocates of the voluntary guidelines for marketing food proposed by a feder ...
- FTC: Four Loko Must Change Packaging
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The Federal Trade Commission charged the maker of an alcoholic, carbonated ma ...
- Jackie Chan Stages Interventions for V8
Marketing Daily, Karlene Lukovitz - Tuesday, October 4, 2011
Campbell Soup Company's V8 brand has recruited martial arts master/actor/cultural icon Jack ...
- Organic CEOs Engage In Video Duel
Marketing Daily, Tanya Gazdik - Monday, April 4, 2011
The dueling videos came about because Stonyfield Farm CEO Gary Hirshberg a ...
- Q&A: Mildenhall On Coke's 'Liquid' Marketing
Marketing Daily, Mark Walsh - Wednesday, October 5, 2011
Jonathan Mildenhall vice president, global advertising strategy and content excellence at Coca-Co ...
- Coke's Mildenhall Explains 'Liquid' Marketing
Online Media Daily, Mark Walsh - Tuesday, October 4, 2011
The Coca-Cola Company has been focused on reinventing the marketing of i ...
- Mike's Hard Lemonade 'Zombifies' Customers
Marketing Daily, Tanya Gazdik - Friday, September 30, 2011
The "Keep the Party Screaming" campaign -- conceived and created by AgencyNe ...
- Ocean Spray Cranberry Bog Hits Big Apple
Marketing Daily, - Friday, September 30, 2011
Ocean Spray is launching a pop-up restaurant inside a cranberry bog ...
- 'Got Milk?' Goes Peanuts For Halloween
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
A seasonal "Got Milk?" campaign from the national Milk Processors Education Progr ...