- Two Views Of Ever-Evolving Brand Santa
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 23, 2010
I'll sign off this column by referring you to a very clev ...
- 'X Factor' Sponsorship Deal For PepsiCo
Around the Net In Brand Marketing, Nina Lentini - Monday, December 20, 2010
The arrangement with the new U.S. version of Simon Cowell's hit sh ...
- Coors Light Super Bowl Promo Leverages SnapTags
Marketing Daily, Karlene Lukovitz - Monday, December 20, 2010
Now through game day -- Feb. 6 -- people of legal drinki ...
- Coke Event Helps D.C. Toys For Tots
Marketing Daily, - Friday, December 17, 2010
Morning commuters were greeted by uniformed Marines, alongside the USMC red Humm ...
- Kraft Raises Prices On Maxwell House, Yuban Coffees
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 16, 2010
The company raised the price of roast and ground coffee by abo ...
- Giants Push For Sweetener Breakthroughs
Marketing Daily, Karlene Lukovitz - Tuesday, December 14, 2010
With consumers more concerned than ever about sugar and calorie consumption, leadi ...
- Pepsi Signs As Legoland Florida Sponsor
Marketing Daily, - Friday, December 10, 2010
The 150-acre theme park will exclusively offer Pepsi-brand beverages, including Pepsi varietie ...
- Eight O'Clock Coffee Leverages Holidays' Eights
Marketing Daily, Aaron Baar - Thursday, December 9, 2010
While the company's Denise Blasevick admits that the first association for "eigh ...
- Dr Pepper Snapple Plans Nationwide Distribution Of Sun Drop
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 9, 2010
Aiming to take a gulp out of Mountain Dew's market share, ...
- Gatorade CMO Dishes On Reinventing Brand
Marketing Daily, Karl Greenberg - Wednesday, December 8, 2010
Sarah Robb O'Hagan, CMO at Gatorade and Stanley Hainsworth of Seattle-based desi ...
- Q&A With Pepsi: Immersion Is Key To Digital Savvy
Marketing Daily, Karl Greenberg - Tuesday, December 7, 2010
Says B. Bonin Bough, Pepsi's director of social media: "For the la ...
- Dispute With Kraft Puts Off Anticipated Acquisition By Starbucks
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 7, 2010
The ongoing dispute between Starbucks and Kraft is likely forestalling any potenti ...
- If The Label Doesn't Snare You, It Will Make You Stronger
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 7, 2010
There I was, barreling through Costco the other day, for instance, wh ...
- NPD Quantifies Meal-Planning Behaviors
Marketing Daily, Karlene Lukovitz - Thursday, December 2, 2010
Given that so many meal purchasing decisions are being made before consume ...
- Pepsi to Take $3.8 Billion Sip In Russia
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 2, 2010
PepsiCo said on Thursday that it had agreed to pay $3.8 billi ...
- Fiji Water Reverses Stance On Pulling Out Of Fiji
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 1, 2010
...
- Access To Booze Increases For Those Who Fly
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 30, 2010
One consultant says of the airports and airlines making it easier ...
- Harry & David Launches Two Wine Clubs
Marketing Daily, - Monday, November 29, 2010
The World Wine Club provides professionally selected and curated wines chosen fr ...
- Martini Asti Returns To TV After 25 Years
Marketing Daily, Karlene Lukovitz - Sunday, November 28, 2010
The new "Let Go" spot for the Italian wine, filmed in Rom ...
- MillerCoors Sends Craft Brewers Back To School
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
All 40 of MillerCoors new craft and import division are going ...
- Sam Adams, German Brewer Launch Sparkling Beer
Marketing Daily, - Monday, November 22, 2010
The limited-time offering reflects research showing that more than 60% of m ...
- Eight O'Clock Offers Live Helpline Via Social Media
Marketing Daily, - Friday, November 19, 2010
Now through Thanksgiving Day, Eight O'Clock Coffee is making a live pan ...
- Foursquare's New Partnership With PepsiCo Takes Focus Off Of Places
Around the Net In Brand Marketing, Thom Forbes - Friday, November 19, 2010
...
- FDA Acts On Caffeinated Alcoholic Drinks
Marketing Daily, - Wednesday, November 17, 2010
The beverage makers must inform the FDA within 15 days of wh ...
- Major Brands Using New RecycleBank Platform
Marketing Daily, Karlene Lukovitz - Monday, November 15, 2010
MillerCoors and Naked Juice are launching eco-educational initiatives through a new "Lea ...
- Nancy O'Dell Pick: Good Timing For Fla. OJ Effort
Marketing Daily, Karlene Lukovitz - Thursday, November 11, 2010
In a fortuitous development for citrus growers, the Florida Department of Citr ...
- Honest Tea Grows Branches, Brews The Leaves
Marketing Daily, Karl Greenberg - Thursday, November 11, 2010
CEO Seth Goldman says the company still eschews advertising, preferring the ki ...
- Up For Bid: Meister Brau, Braniff, Handi-Wrap, Dozen More
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 10, 2010
I've always found estate sales to be gloomy. Boxes of books wi ...
- Whole Foods Offers First Twitter Tasting
Marketing Daily, - Tuesday, November 9, 2010
The Austin, Tex.-based chain says its wine buyers will offer "tasting not ...
- Shopper Marketing Grows Faster Than Digital, Social
Marketing Daily, Sarah Mahoney - Tuesday, November 9, 2010
It may not be as sexy as social media, Internet advertising, ...