- POM's Message Turns From Health Claims To Sex Claims
Around the Net In Brand Marketing, Thom Forbes - Monday, October 4, 2010
POM Wonderful is launching three sensual TV spots today that suggest th ...
- Child Cancer Group Protests Progressive Slate In Pepsi Contest
Around the Net In Brand Marketing, Thom Forbes - Friday, October 1, 2010
Arms Wide Open Childhood Cancer Foundation, which as of last night w ...
- Coffee Fanatics Spill Beans About Habits
Marketing Daily, Karlene Lukovitz - Wednesday, September 29, 2010
Ninety-five percent get their "daily shot of caffeine" through coffee (versus 2. ...
- Tecate, Heineken Sponsor Hispanic Awards
Marketing Daily, - Wednesday, September 29, 2010
The Hispanic Heritage Award is also being presented to Mario Kreutzberger f ...
- Muscle Milk Debuts Collegiate-themed Bottles
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
CytoSport's Muscle Milk sports marketing department has launched a "huge undertaking" f ...
- Jack Daniel's Fans Support 'National Holiday' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, September 28, 2010
As of Sept. 24, Jack Daniel's had gathered nearly 13,000 Facebook- a ...
- POM Suit Taking On FTC Re: Advertising Issues
Marketing Daily, - Tuesday, September 28, 2010
The suit, which contends that the FTC is attempting to encroach ...
- Not So Wonderful: FTC Calls POM Ads Deceptive
Marketing Daily, Karlene Lukovitz - Monday, September 27, 2010
"When a company touts scientific research in its advertising, the research mu ...
- Nestle Sets Up Unit To Market Diabetes And Obesity Products
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
Nestlé is setting up Nestlé Health Science SA to develop personalized nutriti ...
- The Metropouloses Have Blue Ribbon Plans For Pabst Empire
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
Matt Schwartz has a detail-rich piece on how Evan and Daren Metropoul ...
- Starbucks Raising Prices On Some Of Its Drinks After All
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
Starbucks says it has to raise prices on some of its larg ...
- Budweiser To Give Away Beer To Young Folks Who May Never Have Tried It
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Bruce Horovitz reports that Budweiser is announcing today a national free-sample effo ...
- PepsiCo Renames Sierra Mist To Reflect Natural Ingredients
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Goodbye, Sierra Mist; hello, Sierra Mist Natural. Elaine Wong reports that PepsiCo' ...
- MillerCoors CMO Expounds On The Reach Of Sports
Marketing Daily, Karl Greenberg - Tuesday, September 21, 2010
At the IMG Sports Marketing Symposium in New York, boasting record audien ...
- Pepsi's Kaufman Talks About The PepsiCo10
Marketing Daily, Karl Greenberg - Friday, September 17, 2010
"This is very different approach, bringing young entrepreneurs and partnering with th ...
- SABMiller Execs The World Over Told To Focus On Sales, Marketing
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
At a London conference this week, beer giant SABMiller PLC announced ...
- PureCircle Campaign Aims To Raise Stevia Labeling Awareness
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
The world's largest supplier of stevia sweetener, PureCircle has introduced a campai ...
- Who Has Single-cup Coffee Makers?
Marketing Daily, - Friday, September 17, 2010
Top 10 DMAs in which reside adults whose household has a single-cup/p ...
- Hyundai, Corona Hit It Big On Interbrand's List
Marketing Daily, Karl Greenberg - Thursday, September 16, 2010
For now, Hyundai is downplaying the Hyundai nameplate on Equus. "We ha ...
- Genesis Today Juices Take On OJ
Marketing Daily, Karlene Lukovitz - Thursday, September 16, 2010
The company, based in Austin, Tex., is also introducing new labels wi ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...
- New Corona Efforts Redefine 'Beach'
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
"We're not changing our strategy," says Crown Imports' EVP/Marketing Jim Sabia. "Th ...
- Pepsi Is Back In The Big Game
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
After a year off, beverage giant Pepsi will be back in t ...
- Heineken Seeks New CMO
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
...
- High Fructose Corn Syrup Wants A Sweeter Name
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
...
- Southern Comfort Returns To TV After 2 Years
Marketing Daily, Karlene Lukovitz - Wednesday, September 15, 2010
The 15-second TV spot, which debuted Sept. 13 on "SportsCenter" on ESPN ...
- Stanziale Named Diageo-Guinness USA President
Marketing Daily, - Friday, September 10, 2010
Stanziale will have responsibility for the growth and development of all ...
- 'Miss Coors Light' To Be NASCAR Brand Presence
Marketing Daily, - Thursday, September 9, 2010
According to the company, the winner, Rachel Rupert, is a lifelong NASC ...
- Pepsi Expands 'Refresh'; 7Up Airs New 'Bubbly' Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 8, 2010
Major soda brands continue to pump up marketing investment as they v ...
- Votto Vines Inks Licensing Deal With Showtime
Marketing Daily, - Tuesday, September 7, 2010
The red and white varietals, priced at under $15 per bottle, wi ...