Tag results for "big data"
- Nielsen Dominating Upfront Currency, Once AgainThat was the consensus at CIMM East this morning, which also suggest ...
- Why Some Think AppLovin Will Surpass TikTok's GrowthAppLovin could surpass the performance and scale TikTok has seen since t ...
- House Republicans Launch Privacy Initiative"We strongly believe that a national data privacy standard is necessary ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' PersonificationIt characterized a first-half marketing mix modeling effort as a "major n ...
- Dentsu Creative Global Brand President Shares Views On AI's FutureDentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaass ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%Out-of-home viewing is important for sports and live event programming - especial ...
- New FTC Chair Cancels Comments On 'Surveillance Pricing'The FTC is no longer asking consumers and businesses to comment ...
- General Motors Hit With 5-Year Data BanAfter secretly selling driver intel, the auto giant is prohibited from disclosi ...
- Lina Khan To Depart FTCFederal Trade Commissioner Lina Khan, who spearheaded crackdowns on data brokers, sa ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market"This effort marks the first time MRC has accredited a hybrid panel/B ...
- Gen AI's Marketing Power Relies On Quality DataA significant number of marketing leaders worldwide said they confront barriers towa ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID FrameworkThe tool aims to help ensure that video and TV ads a ...
- Most Consumers Are Satisfied With Collection Of Financial DataConsumers feel basic data is most appropriate for financial institutions to collec ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- CIMM Report Reveals An Elephant In The Panel Measurement RoomThanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety PartnershipsBuilding a future with first-party data with guardrails means advertisers must fi ...
- Grey Ups Rolfs To Global Chief Data OfficerGrey strengthens global data strategy practice with new promotion. ...
- Nielsen Adding 'Big Data' To Local Market Ratings In JanuaryNielsen's local TV ratings will add "big data" from set-top boxes a ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- IPG Puts Kinesso's Martin In Charge Of AcxiomInterpublic said the move "fully aligns the teams responsible for engineering behin ...
- Google Prepares To Roll With AI-Generated Insights, Budgeting And Planning ToolsGoogle has created new tools based on AI to support full-funnel a ...
- Metrics And Measurement: Data Behind CTV Integration With Digital MediaSkai is working to build its streaming and CTV services. It h ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs MoreNielsen is currently making measurement changes to revamp its system, which h ...
- Lawmakers Express Support For Bill That Could Outlaw Behavioral TargetingBipartisan leaders of the House Energy and Commerce Committee on Wednesday voic ...
- Google Faces New Battles Over 'Incognito' Tracking"Notwithstanding consumers' best efforts, to keep their activities on the internet privat ...
- Hearst Partners With SoundCommerce On Data CapabilityHearst will be able to measure its ecommerce marketing activities. ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In ViewingNielsen's Big Data + panel service will provide a combination of i ...
- Meta 'Pay Or Consent' Model In EU Being Investigated For ViolationsThe European Union, which is testing a new digital law, recently announc ...
- Nielsen Congratulates ComscoreThe move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- MRC Accredits Comscore For Both National And Local TV RatingsThe move makes Comscore the only accredited local service and the fir ...
