- Betting Big on Experiences | Cicis Turnaround Buffet
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Reigniting interest in buffet-style dining in the last year has been ...
- Hotel Indigo Debuts New Visual Identity, Website
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2022
Hotel Indigo collaborated with artists to produce bespoke illustrations for each ...
- Elon Musk's New Twitter Blue Logo Criticized
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 14, 2022
The latest criticism targeted at Elon Musk's Twitter takeover focuses on t ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
Toyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Media Now Represent A Fifth Of Americans' Most Indispensable Brands
MediaDailyNews, Joe Mandese - Monday, December 12, 2022
Instagram, TikTok and Spotify all joined the top 100 "most connected" U. ...
- Elon Musk's Behavior Affects Tesla's Reputation
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 1, 2022
Tesla Founder Elon Musk's behavior since buying Twitter is negatively impacting t ...
- Transforming Brand Values into Tangible Actions
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Patagonia's mission statement is: we're in business to save our home plane ...
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Emodo's strategy to help advertisers reach its audience through an advanced nati ...
- Review Bombing On The Rise Leading Up To Midterm Elections
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 9, 2022
Review bombing -- when a group of disgruntled consumers posts negative revie ...
- Ford Is At 'Pivotal Point' In Its 119-Year History, Per CMO
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2022
"This will be one of the biggest revolutions since Henry Ford p ...
- Metaverse Brand Managers Needed: A Look Into The Future
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
Sami Khan believes metaverse brand managers are the future. Khan talks abo ...
- Adidas (Finally) Cuts Ties With Kanye West/Ye
Digital News Daily, Karlene Lukovitz - Tuesday, October 25, 2022
The delayed response after Ye's anti-Semitic remarks leaves the company scrambling ...
- The New Half Life Of Brand Response Time
Red, White & Blog, Joe Mandese - Tuesday, October 25, 2022
"If you are a huge global sportswear company that was founded ...
- Toyota Urges Consumers To 'Never Settle' In Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2022
The effort is a first-of-its-kind in terms of scale and structure, accordi ...
- Transforming & Moving Forward With Finance of America's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, October 11, 2022
"I hope this is encouraging for people to say, if you kn ...
- Gen Z Prefers Tech Brands
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 6, 2022
YouTube, Google and Netflix are the top brands according to Gen ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...
- U.S. Gen Z's Favorite Brands: YouTube, Google, Netflix
Digital News Daily, Karlene Lukovitz - Monday, October 3, 2022
Food and beverage brands make up half of Gen Z's top ...
- Ford's Latest Supply Chain Delay: Blue Ovals
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 26, 2022
Supply-chain issues and chip shortages have made vehicle production especially tricky th ...
- Media Brand Loyalty: Apple TV+, Disney+ Gain, Netflix Slips, Fox News Holds Steady
TV Watch, Wayne Friedman - Wednesday, September 14, 2022
Among streamers, Disney has risen to 4th place overall among 100 t ...
- Meltwater Partners With NewsGuard To Track Brands' Online Media Mentions
Publishers Daily, Ray Schultz - Wednesday, September 7, 2022
The partnership gives Meltwater's social intelligence/analytics clients access to NewsGuard's content misinformati ...
- Online Misinformation Has Negative Effects On Brand Safety, Confirms Research
Research Intelligencer, Robert Williams - Thursday, September 8, 2022
Nearly two-thirds of consumers say advertisers, publishers and ad agencies share responsibili ...
- Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...
- Amazon Now Consumers' Most-Preferred Ad Environment, While Instagram Is Marketers'
Digital News Daily, Karlene Lukovitz - Wednesday, September 7, 2022
Looking at media channels as a whole, sponsored events are the b ...
- ANA Campaigns Against 'Purpose-Washing,' Releases Industry Guidelines To Prevent It
MediaDailyNews, Joe Mandese - Wednesday, September 7, 2022
"Today's customers have high expectations of brands that claim to be purposefu ...
- AriZona Iced Tea's Name Meant To Evoke Warm Feelings
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 30, 2022
The founder of AriZona Iced Tea was looking for a name th ...
- Born To Shine...A Kendra Scott Founder Leads In Style
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 29, 2022
"We just rolled up our sleeves and together made magic happen ...
- Lincoln Debuts Model L100 Concept In Pebble Beach
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2022
Concept vehicles allow designers to illustrate how new ideas can come ...
- Brand Fetterman: Pennsylvania Democrat Is Running A Campaign For The Ages
Marketing Politics Weekly, James Forr - Thursday, August 18, 2022
Democrats think like scientists. Republicans think like marketers. Pennsylvania Lieutenant Governor Jo ...