- Social Media Offer Outlet For Consumer Displeasure With Brands
Research Intelligencer, Robert Williams - Wednesday, August 17, 2022
Almost a fifth of people who abandoned a brand shared their displeasu ...
- Signal AI Acquires KELP In Reputation Management Deal
Email Marketing Daily, Ray Schultz - Thursday, August 11, 2022
The merger brings together Signal AI's AI technology and KELP's data analyti ...
- Color Is Key To Improving Campaign Performance, VidMob Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 9, 2022
Color is an important aspect of brand identity, and a VidMob stu ...
- Cadillac Preps For Hand-Built, Bespoke Vehicle
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 27, 2022
Cadillac won’t sell large numbers of the $300,000 Celestq. But the resul ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 22, 2022
"That was the beginning of what has ended up being a pret ...
- Aston Martin Intros New Logo, Brand Positioning
Marketing Daily, Tanya Gazdik - Wednesday, July 20, 2022
The automaker is attracting different customers, with more than 60% of rece ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- Jeep Named Top Patriotic Brand
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2022
"What used to be forthright patriotic marketing has mutated to camouflaged promotion ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- Red Sift Gears Up To Drive BIMI Use In Apple Mail
Email Marketing Daily, Ray Schultz - Wednesday, June 22, 2022
Apple said last week that it will support BIMI starting in Septem ...
- All The Hacks Fit For Us To Print: A Conversation With Media Lions Jury Chief Daryl Lee
MediaDailyNews, Joe Mandese - Thursday, June 16, 2022
I had to send a note out to people saying, "Do n ...
- Omnichannel Wow - Optimizing for Delight Across Live and Online Experiences
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The soft-serve shop 16 Handles has always been about the on-premise experien ...
- Coca-Cola Tops List Of Frequently Chosen Household Brands
Research Intelligencer, - Monday, June 13, 2022
The soft-drink brand leads Kantar's ranking of consumer brands that the bigge ...
- Airlines Ignore 76% Of Customer Complaints On Social Media: Study
Digital News Daily, Colin Kirkland - Wednesday, June 8, 2022
Customer-experience platform Emplifi analyzed comments from brands on Facebook and Twitter ...
- Lexus, Honda, BMW, Mercedes Play Up Racing Connection
Drive Time, Tanya Gazdik - Monday, June 6, 2022
Auto dealers subscribed heavily to the expression "Win on Sunday, sell ...
- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Jackson Hewitt created an integrated brand campaign to educate people about t ...
- Attention Deficit: Consumers Say They're Not Getting Personalized Emails
Email Insider, Ray Schultz - Tuesday, May 24, 2022
Most consumers say they are receiving generic messages -- and they fi ...
- Marketing & PR Execs Blame Social Media For Spreading False Info
Research Intelligencer, - Monday, May 23, 2022
A quarter of those executives said misinformation about their brands and industri ...
- Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative Officer
Digital News Daily, Colin Kirkland - Thursday, May 12, 2022
DeCourcy spent more than a decade at Wieden+Kennedy producing award-winning work f ...
- Hardee's, Carl's Jr. Plan Massive Brand Transformation
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 10, 2022
CKE Restaurant Holdings, the parent company of Carl’s Jr. and Hardee’s, pla ...
- Packaged Goods Marketers Favor ROAS Among Outcome Metrics
Research Intelligencer, - Tuesday, April 26, 2022
Two-thirds of consumer packaged goods marketers said return on ad spend w ...
- Cadillac Brand Health On The Upswing
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 18, 2022
A global brand tracking survey shows that Cadillac is showing year-over-year improvemen ...
- Consumers Want Brands To Show Support For Ukraine After Russian Invasion
Research Intelligencer, - Tuesday, April 19, 2022
Sixty percent of Americans said brands should invest their resources in reli ...
- Getting Dicked Around
RTBlog, Joe Mandese - Monday, April 4, 2022
I used to think the worst thing any brand could do ...
- How Media Brands Can Disrupt Gender Biases, And Why It Matters
MediaDailyNews, Colin Kirkland - Thursday, March 31, 2022
Getty Images found that two in three women worldwide still experience bo ...
- Why Are Brands 'Ghosting' Consumers With Mobile Media?
Mobile Insider, Joe Mandese - Thursday, March 31, 2022
More than half of consumers say they have been frustrated when th ...
- Meta Unveils Glimpse Of Future Metaverse Branding, Apparently It's Bacon
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2022
"For years we've been meeting our fans in unexpected ways and plac ...
- Ukraine's President Criticizes Nestle
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 23, 2022
Ukrainian President Volodymyr Zelensky is taking Nestlé to task for the company ...
- Responsible Data Usage Underlies Consumer Trust In Brands
Research Intelligencer, - Tuesday, March 22, 2022
Good personal experiences help to build trust in brands, while "bad" personalizati ...
- Reebok, Subway, LG Electronics Among Those Staying In Russia
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 17, 2022
Yale University has
created two running lists – one with nearly 4 ...