- Consumers Fuzzy On Streamers' Focus, Value Propositions
Digital News Daily, Karlene Lukovitz - Wednesday, March 16, 2022
Only two-thirds or fewer U.S. TV viewers can confidently describe the foc ...
- Consumer Emotions Drive Brand Loyalty And Engagement
Research Intelligencer, - Tuesday, March 15, 2022
It now costs marketers 13 to 18 times more to recruit ...
- Kohl's Aims To Distance Itself From Department Store Image
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 13, 2022
Kohl’s is overhauling its brand image to distance itself from the departme ...
- Consumers Are Receptive To Brand Messaging About Ukraine
Research Intelligencer, - Monday, March 14, 2022
Sixty percent of Americans said brands need to publicize what they're doi ...
- Horizon Finds Nearly Half Of Americans Expect Brands To Condemn Russia, Support Ukraine
MediaDailyNews, Joe Mandese - Friday, March 11, 2022
"Forty-nine percent believe brands taking a stance is not enough," the repo ...
- Brands Go To War
Marketing Insider, Aaron Paquette - Thursday, March 10, 2022
Some companies have already made epic fails of bad timing, bad tas ...
- The Surprising Costs Of Online Privacy Notices
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 2, 2022
The research looked at whether all privacy notices used identical language ...
- Dolce & Gabbana Seemingly Immune To Cancel Culture
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 15, 2022
Despite “questionable decisions” by its leaders, Dolce & Gabbana seems to ha ...
- Study Reveals Mainstream News Trust Waning As Political Fervor And Tribalism Surge
Marketing Politics Weekly, Joe Mandese - Wednesday, February 16, 2022
"It's axiomatic that viewers' regularly watched news brands align with their person ...
- Hyundai, Kia Tell Half-Million Owners To Park Outside
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 9, 2022
Hyundai and Kia are telling U.S. owners of almost 500,000 cars a ...
- Troubled Peloton Interactive Targeted By Suitors, 'WSJ' Reports
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Embattled Peloton Interactive is being targeted by possible suitors, including Amazon, accordi ...
- Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
MediaDailyNews, Joe Mandese - Friday, February 4, 2022
The IAS study found nearly half of social media users surveyed sa ...
- Washington NFL Team Announces Rebranding To 'Commanders'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, February 2, 2022
After an 18-month process, The Washington NFL franchise has decided on i ...
- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- Hannah Waddingham's Evil Laugh Featured In Rakuten's Super Bowl Teaser
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
The "Ted Lasso" star headlines in Rakuten's Super Bowl spot. ...
- NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual Assets
Research Intelligencer, - Friday, January 28, 2022
Only 8% of U.S. consumers said they had bought a non-fungible tok ...
- Nike Exec Reveals Burden Of Murder Incarceration
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 23, 2022
Larry Miller, the longtime head of the Michael Jordan brand for Nik ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Performance Marketing Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Most People Are Open To Ad Targeting Based On Their Media Habits
Research Intelligencer, - Thursday, January 20, 2022
The finding may indicate that consumers are more receptive to contextual advertis ...
- Few Consumers Think Brands Know Them Well, Merkle Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 18, 2022
Only a third of consumers feel personalized email recommendations are important, a ...
- Brands, Here's What Keeps Customers Loyal
Performance Marketing Insider, Laurie Sullivan - Thursday, January 13, 2022
Consumers are growing tired of the focus on brand values, a n ...
- Warby Parker Sought 'Shortcut To Success,' Duped Online Shoppers, 1-800 Contacts Claims
Digital News Daily, Wendy Davis - Tuesday, January 11, 2022
Online eyewear retailer Warby Parker used the brand name "1-800 Contacts" ...
- Lexus Revamps Vehicle Badge With Lettering
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 9, 2022
Lexus is doing away with its old vehicle badging, replacing it wi ...
- Facebook/Meta Named By Yahoo Finance Readers As Worst Company In 2021, Microsoft Best
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Microsoft this year won by breaking through the $2 trillion market capitalizati ...
- Possibly The Last Word On Mr. Big's Peloton Death
TVBlog, Adam Buckman - Friday, December 17, 2021
Here are a few lingering thoughts about the Peloton-Chris Noth story, starti ...
- 'And Just Like That,' Mr. Big is Up And Running Again
MediaDailyNews, Frank Zazza - Tuesday, December 14, 2021
With the recent Peloton product placement debacle, I decided to share ...
- Search.io Rebranded From Sajari, Launches Ecommerce Search Platform Based On New Algorithm
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The company has overhauled the brand's look and feel and has launch ...
- HBO Not Involved In Peloton's Rapid-Response Ad
Digital News Daily, Karlene Lukovitz - Monday, December 13, 2021
After HBO's "Sex and the City" reboot killed off character "Mr. Bi ...
- Yext 'Season Of Search' Holiday Jingle Spotlights Customer Service, AI Search Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The video showcases the "awful" experience that outdated keyword search creates f ...
- Peloton Scrambles For Damage Control After 'Sex And The City' Sequel's Plot Bombshell
Digital News Daily, Karlene Lukovitz - Friday, December 10, 2021
Following a major character's death after working out on a Peloton bik ...