- Mag Bag: LHJ Brings 'Marriage' To Game Show Net
MediaDailyNews, Erik Sass - Thursday, May 6, 2010
Marriages are always compelling subject matter -- especially when they go awr ...
- Just An Online Minute... DBG Cultivates Original Clips With Cocktails At Greenhouse
Just An Online Minute, Kelly Samardak - Friday, April 30, 2010
Lessons. I hated when, in elementary school, my teacher would ask ...
- OPA: Content Sites Better Buys Than Ad Networks
Online Media Daily, Mark Walsh - Tuesday, April 27, 2010
Branded content sites outperformed ad networks or Web portals across key ...
- Would You Like A Summer Blockbuster With That Hard Drive, Sir?
VidBlog, Steve Smith - Wednesday, April 14, 2010
It wasn't so long ago that movie studios were terrified by t ...
- Yahoo Strikes Content Deal With Reveille, Debuts Toyota-Backed Show
Online Media Daily, Mark Walsh - Monday, April 12, 2010
Yahoo Monday announced a new content production deal with Reveille -- t ...
- Burnett Partners With Vimby For Digital Branded Content
Around the Net In Media, Fern Siegel - Sunday, April 11, 2010
Producer Mark Burnett and Video In My Backyard (Vimby) have formed ...
- Mark Burnett Teams With VIMBY On Branded-Content Play
Online Media Daily, Gavin O'Malley - Thursday, April 8, 2010
Reality TV producer Mark Burnett has partnered with youth-centric content publisher Vid ...
- RJ Palmer Goes Hollywood, Unveils Entertainment Unit
MediaDailyNews, - Wednesday, April 7, 2010
New York-based media independent RJ Palmer this morning unveiled RJ Palmer Entertainme ...
- Brand Info Online Attracts Consumers to Act
Research Brief, Jack Loechner - Tuesday, April 6, 2010
According to the second year of an Opinion Research Corporation consumer preferen ...
- If Every Picture Tells A Story, Rob Norman's New Board Seat Speaks Volumes
Online Media Daily, Joe Mandese - Wednesday, March 24, 2010
They say a picture is worth a thousand words. But what's t ...
- Burger King, Sprint Production Co. Moving Into TV
Marketing Daily, David Goetzl - Tuesday, March 16, 2010
MDC Partners, the holding company whose portfolio spans from direct mail ...
- Jenn-Air Ratchets It Up A Notch With Series
Marketing Daily, Aaron Baar - Wednesday, March 10, 2010
The Web series is part of a larger marketing campaign designed ...
- Branding Campaign 2D-Image Barcode Could Do It All
Online Media Daily, Laurie Sullivan - Wednesday, March 10, 2010
The global trade group GS1 has begun putting together a working gro ...
- Media Is Upside Down (And So Is Search)
Around the Net In Online Marketing, John Capone - Tuesday, February 23, 2010
Media pundit, NYU journalism professor and author Jeff Jarvis argues that "n ...
- Cablevision Cooks Up Pillsbury VOD
MediaDailyNews, David Goetzl - Monday, February 22, 2010
Cablevision's Rainbow unit said it will soon give the Pillsbury Doughboy h ...
- FoxSports.com Sets 'Course' With Animated Web Series
Online Media Daily, Laurie Sullivan - Wednesday, February 17, 2010
FoxSports.com has signed an agreement with Skadaddle Media to run its fir ...
- The Dying of the Light
Media Magazine, Christine Champagne - Wednesday, January 6, 2010
There is no denying that daytime soap operas - once the ca ...
- 5min Shows How-To Succeed
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 4, 2010
According to TechCrunch, 5min is dominating the how-to video space. The syndicati ...
- 'WSJ' Launches Latest Brand Venture: Travel Agency
MediaDailyNews, Erik Sass - Friday, January 22, 2010
The nation's leading newspaper for business and finance is extending its bra ...
- Nick Sets Sail With Norwegian Cruise
MediaDailyNews, David Goetzl - Wednesday, January 13, 2010
After abandoning ship, Nickelodeon has a deal with Norwegian Cruise Line ...
- Yahoo, Silverman Team On Branded Content
Online Media Daily, Mark Walsh - Friday, January 8, 2010
Further expanding original content offerings, Yahoo has signed a deal with ex-N ...
- Branded Content Focus: Space Oddity
OMMA Magazine, Erin DeJesus - Wednesday, April 7, 2010
Imagine a children's show on acid. In one 90-second episode of "Califunya ...
- Sears, Suckers
OMMA Magazine, Joan Voight - Thursday, July 15, 2010
Road trip! Are there any more tantalizing words in the English langua ...