- In Duolingo's YouTube Sitcom, Lily Endures Suburban Hell
D2C Insider, Sarah Mahoney - Monday, November 20, 2023
Using YouTube Shorts, the language-learning brand invites viewers into the world ...
- With Rebranding, Zales Gives Love A Reality Check
Retail Insider, Sarah Mahoney - Wednesday, November 15, 2023
The jewelry retailer looks to reverse sales slump with down-to-earth imagery ...
- Starcom Rebrands For The First Time In Its Two Decade-Plus History
Mediapsssst, Richard Whitman - Tuesday, October 3, 2023
The project has been more than a year in the making a ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- Bloomberg Media Launches Brand Campaign Highlighting 'Context'
Publishers Daily, Ray Schultz - Tuesday, September 12, 2023
The multimedia effort was created with Wieden+Kennedy New York. ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- Ford Partners With Madewell
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The apparel line combine Madewell's premium denim with Ford's history to deliv ...
- Agency Cactus Enlisted For Branding Work On Men's Mental Health Hub
Mediapsssst, Richard Whitman - Friday, August 11, 2023
Denver-based creative agency Cactus has partnered with other mental health experts ...
- Code And Theory Relaunches Ritz-Carlton's Digital Presence
MAD, Steve McClellan - Thursday, August 10, 2023
The agency was tasked with creating an ultra-luxury look and feel ...
- Tapestry Buys Michael Kors, Versace For $8.5B
Marketing Daily, Sarah Mahoney - Thursday, August 10, 2023
Tapestry, which already owns luxury brands like Coach and Kate Spade, ...
- Brand Traits Have Greater Effect On Sales Than Ad Reach
Research Intelligencer, Robert Williams - Friday, August 11, 2023
Brand traits -- such as consumer loyalty, market share and brand penetrati ...
- As Mindfulness Fades, Headspace's New Marketing Chief Sharpens Branding
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 9, 2023
Connie Chan Wang explains how she is steering the meditation app deep ...
- Marketing Lessons From Twitter's Rebrand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 31, 2023
Elon Musk's rebranding of Twitter offers other companies a plethora of marketi ...
- Driving Growth with Social Media Investments
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
The impact of social media investments on the performance of paid sear ...
- Consumers Dislike New Twitter Logo, Study Finds
MAD, Steve McClellan - Wednesday, July 26, 2023
Using its new "Test Your Idea" platform System 1 surveyed 500 peop ...
- Breaking the Produce Mold at Super Bowl Sunday
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Avocados From Mexico is building a brand in a brandless category ...
- Liquid Death Disrupts Again with Ice Tea
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Liquid Death is at it again. This time they are drawing t ...
- OnStar Helps General Motors Emphasize Technology
Marketing Daily, Tanya Gazdik - Monday, July 24, 2023
The campaign is targeted toward technologically minded Gen Z and millennial driver ...
- Brands Head To Barbieland
Marketing Daily, Danielle Oster - Sunday, July 23, 2023
Brands from Aldo to Zara are getting in on the glitz ...
- Banks Top Ranking Of Most Valuable Brands In Southeast Asia
Research Intelligencer, Robert Williams - Wednesday, July 19, 2023
Kantar's ranking of most valuable brands in the region highlights opportunities f ...
- Lemonade's First Branding Campaign Comes With AI Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 10, 2023
The insurance company released its first brand campaign in the United Stat ...
- Laughlin Constable Wins AOR Duties For True Value Co.
Mediapsssst, Richard Whitman - Thursday, June 29, 2023
LC will be tasked with developing and activating a new integrated bran ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- NYU Hospital Accuses Northwell Health Of 'Ripping Off' Signature Color
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 18, 2023
New York University Hospital Langone has filed a federal lawsuit accusing Northwe ...
- Havas Unveils New Visual Identity, The First In 20 Years
Mediapsssst, Richard Whitman - Tuesday, June 13, 2023
All Havas-branded companies within the group will share the new brand identit ...
- Tech Brands Are Most Valuable Despite Yearly Decline
Research Intelligencer, Robert Williams - Wednesday, June 14, 2023
Beverage brands such as Pepsi and Sprite showed the greatest resilience wi ...
- Google Pixel Takes Technology To Hip Hop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Google partnered with Live Nation and Mass Appeal to bring 50 yea ...
- Patagonia Suers Nordstrom Over Alleged Counterfeit Sales
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 5, 2023
Patagonia is suing Nordstrom in the U.S. District Court for the Central Distri ...
- Jaguar Land Rover, Porsche Reveal New Logos
Marketing Daily, Tanya Gazdik - Monday, June 5, 2023
"Modernizing'" is difficult for heritage brands to navigate, Prophet's Chris Burzminski tel ...
- MullenLowe Unveils New Global Identity
Mediapsssst, Richard Whitman - Monday, June 5, 2023
The IPG network has a new octopus logo, but now the glov ...