- New Bay Area Soccer Team Partners With Goodby On Branding/Identity
MAD, Steve McClellan - Friday, June 2, 2023
The team, announced in April as the latest expansion club of t ...
- Lifestyle Brand Salt Life Evolves From Tattoo to Retail Stores
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 29, 2023
The brand's logo, which features Salt Life written in a brash, poin ...
- Patagonia, Costco Are Ranked Most Reputable Brands
Research Intelligencer, Robert Williams - Friday, May 26, 2023
Among traditional media companies, Walt Disney had the best reputation, with ...
- Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 4, 2023
The newest version of Bing Search combines text, video, images and ch ...
- Sendinblue Rebrands, Reflecting Expanded CRM Offering
Email Marketing Daily, Ray Schultz - Thursday, May 4, 2023
Only 31% of the new Brevo's clients use the digital marketing platfo ...
- Google Adds Gmail Checkmark For Brands Using BIMI
Email Marketing Daily, Ray Schultz - Thursday, May 4, 2023
The blue icon is intended to reassure recipients that the brand ema ...
- Revolt Taps Rapley As It First U.S. Managing Director
MAD, Steve McClellan - Wednesday, April 19, 2023
She joins from New York-based Noble People, where she was Group Accou ...
- Cicis Pizza CMO's World Of Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, April 18, 2023
"Slowing down to speed up can be pivotal and just so impactfu ...
- C4 Smart Energy Campaign Centered On Mental Focus
Marketing Daily, Steve Ellwanger - Wednesday, April 5, 2023
The "Stay Focused" brand platform is based on consumer research the compa ...
- Brands Face Threat From Impostors In Cyber Attacks
Research Intelligencer, Robert Williams - Monday, April 3, 2023
The most abused brand last year was Microsoft, with more than ...
- This Year's Hottest Fashion Trend: Serifs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 30, 2023
Several fashion brands, including Burberry, have daringly tweaked their logos recently ...
- NYC Audubon Changes Name Due To Slavery Connections
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 22, 2023
New York City Audubon is changing its name because of the raci ...
- Ford Targets Next-Gen Drivers With Branding Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2023
"Authenticity was our top priority," Ford's Erica Martin tells "Marketing Daily." ...
- Barrington Media Group Rebrands As BMG360
Email Marketing Daily, Ray Schultz - Wednesday, March 22, 2023
Founded in 2003, BMG360 offers online and offline marketing services. ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 21, 2023
While brands love to say they stand for the environment or diversit ...
- Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
When your dough-wrapped ice cream brand challenges traditional taste, texture and ev ...
- Ad Filtering Helps To Improve Brand Recall Among Key Audiences
Research Intelligencer, Robert Williams - Monday, March 20, 2023
When ads appear on web pages that are less cluttered with advertisin ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...
- Coach Opens First Concept Store, With More To Follow
MAD, Steve McClellan - Friday, March 10, 2023
The Chicago outpost, which opened Feb. 24, was created by experiential desi ...
- Visa Direct Podcast "Humanizes" The Fast-Paced World Of Monetary Transactions
Out to Launch, Steve McClellan - Friday, February 24, 2023
Visa Direct has launched a new podcast series called “Money Travels” th ...
- TransUnion Rebrands Global Data Products As 'Tru'
Email Marketing Daily, Ray Schultz - Tuesday, February 21, 2023
TransUnion's "Tru" rebrand organizes thousands of B2B product lines into seven, maki ...
- WPP's Landor & Fitch Appoints Meta Exec Chief Creative Officer
Mediapsssst, Richard Whitman - Wednesday, February 8, 2023
Teemu Suviala will oversee the firm's creative teams in studios across mo ...
- Lee Enterprises SaaS Division Rebranded As BLOX Digital
Publishers Daily, Ray Schultz - Monday, February 6, 2023
The former TownNews unit, now called BLOX Digital, helps content producers conne ...
- Do Super Bowl Ads Drive Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
A study suggests that the millions of dollars brands spend for o ...
- B2B Firms See Online Brand Impact As More Important Post-Pandemic, UK Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Visual identity is a strong branding factor, Motion Marketing reports. ...
- Morgan Stanley Spotlights 'House Of Brands'
Marketing Daily, Tanya Gazdik - Tuesday, January 24, 2023
The campaign, its first branding effort since 2019, is "a very differe ...
- Trust Is Crucial For Customer Relationships With Brands
Research Intelligencer, Robert Williams - Wednesday, January 25, 2023
Almost three quarters of consumers are willing to share personal data wi ...
- Litmus Unveils New Tagline, Saying Every Email Send Should Count
Email Marketing Daily, Ray Schultz - Monday, January 23, 2023
The announcement follows several integrations and product introductions. ...
- Twitter Sells Blue Bird Statue for $100k
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 19, 2023
Twitter sold off hundreds of items from its San Francisco headquarters, includi ...
- A Primer On How And Why To Use BIMI
Around the Net in Email, Ray Schultz - Wednesday, January 4, 2023
BIMI allows businesses to display their brand logos in subject lines ...