- Brands Head To Barbieland
Marketing Daily, Danielle Oster - Sunday, July 23, 2023
Brands from Aldo to Zara are getting in on the glitz ...
- Banks Top Ranking Of Most Valuable Brands In Southeast Asia
Research Intelligencer, Rob Williams - Wednesday, July 19, 2023
Kantar's ranking of most valuable brands in the region highlights opportunities f ...
- Lemonade's First Branding Campaign Comes With AI Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 10, 2023
The insurance company released its first brand campaign in the United Stat ...
- Laughlin Constable Wins AOR Duties For True Value Co.
Mediapsssst, Richard Whitman - Thursday, June 29, 2023
LC will be tasked with developing and activating a new integrated bran ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- NYU Hospital Accuses Northwell Health Of 'Ripping Off' Signature Color
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 18, 2023
New York University Hospital Langone has filed a federal lawsuit accusing Northwe ...
- Havas Unveils New Visual Identity, The First In 20 Years
Mediapsssst, Richard Whitman - Tuesday, June 13, 2023
All Havas-branded companies within the group will share the new brand identit ...
- Tech Brands Are Most Valuable Despite Yearly Decline
Research Intelligencer, Rob Williams - Wednesday, June 14, 2023
Beverage brands such as Pepsi and Sprite showed the greatest resilience wi ...
- Google Pixel Takes Technology To Hip Hop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Google partnered with Live Nation and Mass Appeal to bring 50 yea ...
- Patagonia Suers Nordstrom Over Alleged Counterfeit Sales
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 5, 2023
Patagonia is suing Nordstrom in the U.S. District Court for the Central Distri ...
- Jaguar Land Rover, Porsche Reveal New Logos
Marketing Daily, Tanya Gazdik - Monday, June 5, 2023
"Modernizing'" is difficult for heritage brands to navigate, Prophet's Chris Burzminski tel ...
- MullenLowe Unveils New Global Identity
Mediapsssst, Richard Whitman - Monday, June 5, 2023
The IPG network has a new octopus logo, but now the glov ...
- New Bay Area Soccer Team Partners With Goodby On Branding/Identity
MAD, Steve McClellan - Friday, June 2, 2023
The team, announced in April as the latest expansion club of t ...
- Lifestyle Brand Salt Life Evolves From Tattoo to Retail Stores
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 29, 2023
The brand's logo, which features Salt Life written in a brash, poin ...
- Patagonia, Costco Are Ranked Most Reputable Brands
Research Intelligencer, Rob Williams - Friday, May 26, 2023
Among traditional media companies, Walt Disney had the best reputation, with ...
- Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 4, 2023
The newest version of Bing Search combines text, video, images and ch ...
- Sendinblue Rebrands, Reflecting Expanded CRM Offering
Email Marketing Daily, Ray Schultz - Thursday, May 4, 2023
Only 31% of the new Brevo's clients use the digital marketing platfo ...
- Google Adds Gmail Checkmark For Brands Using BIMI
Email Marketing Daily, Ray Schultz - Thursday, May 4, 2023
The blue icon is intended to reassure recipients that the brand ema ...
- Revolt Taps Rapley As It First U.S. Managing Director
MAD, Steve McClellan - Wednesday, April 19, 2023
She joins from New York-based Noble People, where she was Group Accou ...
- Cicis Pizza CMO's World Of Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, April 18, 2023
"Slowing down to speed up can be pivotal and just so impactfu ...
- C4 Smart Energy Campaign Centered On Mental Focus
Marketing Daily, Steve Ellwanger - Wednesday, April 5, 2023
The "Stay Focused" brand platform is based on consumer research the compa ...
- Brands Face Threat From Impostors In Cyber Attacks
Research Intelligencer, Rob Williams - Monday, April 3, 2023
The most abused brand last year was Microsoft, with more than ...
- This Year's Hottest Fashion Trend: Serifs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 30, 2023
Several fashion brands, including Burberry, have daringly tweaked their logos recently ...
- NYC Audubon Changes Name Due To Slavery Connections
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 22, 2023
New York City Audubon is changing its name because of the raci ...
- Ford Targets Next-Gen Drivers With Branding Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2023
"Authenticity was our top priority," Ford's Erica Martin tells "Marketing Daily." ...
- Barrington Media Group Rebrands As BMG360
Email Marketing Daily, Ray Schultz - Wednesday, March 22, 2023
Founded in 2003, BMG360 offers online and offline marketing services. ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 21, 2023
While brands love to say they stand for the environment or diversit ...
- Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
When your dough-wrapped ice cream brand challenges traditional taste, texture and ev ...
- Ad Filtering Helps To Improve Brand Recall Among Key Audiences
Research Intelligencer, Rob Williams - Monday, March 20, 2023
When ads appear on web pages that are less cluttered with advertisin ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...