- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Nearly 18% of local media buyers say they anticipate cutting back ...
- Original Content Spending Growth Forecast To Slump In 2023
Video Insider, Karlene Lukovitz - Tuesday, January 3, 2023
Although SVODs' global content spend is projected to rise 8%, spend f ...
- FuboTV Inks Deal To Carry Diamond Sports' 19 RSNs
Television News Daily, Wayne Friedman - Wednesday, December 21, 2022
FuboTV now has a total of 35 regional sports channels. Diamond Sport ...
- Local Sports Teams' TV Contracts: What's The Value If Diamond Sports Files For Bankruptcy?
TV Watch, Wayne Friedman - Wednesday, December 21, 2022
Diamond Sports Group, which operates 21 Bally-branded networks, continues to have financi ...
- TV News As A Streaming Service Can Make Profits: Just Look At NBC News Now
TV Watch, Wayne Friedman - Friday, December 16, 2022
Is streaming the way into young viewers' minds and hearts when ...
- November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
Television News Daily, Wayne Friedman - Thursday, December 15, 2022
Total day TV usage of persons 2 years and up for Novemb ...
- Spotlight On Local TV News: Viewers Shifting To Streaming From Pay TV?
TV Watch, Wayne Friedman - Wednesday, December 14, 2022
VUit, a free, ad-supported, web-based streaming service, offers local TV content wi ...
- Streaming Hits Record High In TV Share, Cable A Record Low
Research Intelligencer, Robert Williams - Wednesday, November 2, 2022
YouTube in September reached a platform high of 8% of total ...
- Paramount Advertising Restructures Under Media Agency Holding Company Focus
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
The ad unit will align workflows around six of the big med ...
- Science Of Pitching Dominates World Series On Fox Sports
TVBlog, Adam Buckman - Tuesday, November 1, 2022
Baseball fans who love hearing about the science of pitching must ...
- NBC, CBS Both Drop 9.5% In Viewers, 'SNF' Tops 19M
Television News Daily, Wayne Friedman - Wednesday, October 26, 2022
Through four weeks of the new TV season, the average broadcast netwo ...
- YouTube's Impact On Kid-Driven Purchases, And Kids' Early Dive Into The Metaverse
Video Insider, Karlene Lukovitz - Tuesday, October 25, 2022
Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for ki ...
- Disney Deal Will Keep Formula 1 In U.S. On ESPN, ABC Until 2025
Digital News Daily, Karlene Lukovitz - Monday, October 24, 2022
Deal includes rights to extend coverage to ESPN+ and other media. ...
- Linear TV Networks As Targets: Where Will Netflix Get Ad Revenue From?
TV Watch, Wayne Friedman - Monday, October 24, 2022
John Hodulik, media analyst for UBS, expects ad revenues will grow slow ...
- Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious Destinations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Tripadvisor has announced a limited series on Prime Video to create uniq ...
- IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January
MediaDailyNews, Joe Mandese - Thursday, September 22, 2022
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, ...
- Major Sports Leagues Eyeing Possible Financial Buyout Of Sinclair's RSNs: Report
Television News Daily, Wayne Friedman - Wednesday, September 21, 2022
Major professional sports leagues are eyeing a possible buyout of 19 region ...
- Is Linear TV Dying? Perhaps Not Yet - Look At Retrans Revenue
TV Watch, Wayne Friedman - Tuesday, September 20, 2022
The key may be still-strong NFL viewership. Guggenheim Securities analyst Michael Morr ...
- TV Station Ad Revenues Forecast To Rise 18% To $24.15B In 2022: S&P Kagan
Television News Daily, Wayne Friedman - Friday, September 2, 2022
S&P Kagan estimates 2023 will sink back 10% to around $22 billi ...
- If Networks Chip Away At Prime Time, What Will Be Left For Affiliates?
TVBlog, Adam Buckman - Thursday, September 1, 2022
What-ifs are the order of the day in broadcast television since t ...
- Frenemy Action: Google News To Help Local Broadcasters Master First-Party Data, D2C
Digital News Daily, Karlene Lukovitz - Monday, August 22, 2022
NAB has accused Google of unfair practices in advertising, but its membe ...
- Linear TV Viewership Tends To Be Higher Among Older Consumers
Research Intelligencer, Robert Williams - Friday, August 19, 2022
The number of U.S. households that watched traditional linear TV fell 0. ...
- Google Dedicates $15M To Digital, Print Ad Campaign To Run With Local News Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 16, 2022
Google launched a digital and print ad campaign Tuesday to run wi ...
- 2022-23 Upfront Posts 'Modest' Gains, CPMs Increase More Than Volume
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The upfront TV marketplace, including broadcast and cable TV nets, posted "modes ...
- Station Partners With Toyota For New Eco-Friendly News Truck
TVBlog, Adam Buckman - Tuesday, July 19, 2022
WUSA-TV in Washington, D.C. says its new ECO9 news truck is t ...
- Networks Score Fewest Emmy Noms, Then Promote Their Competitors
TVBlog, Adam Buckman - Thursday, July 14, 2022
Each year at the Emmys, broadcast TV devotes three hours of precio ...
- Equativ Makes 'Strategic' Investment In Video Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
The investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- House Committee Moves To Protect Local Broadcasters Running Cannabis Ads From FCC Penalties
Digital News Daily, Karlene Lukovitz - Monday, June 27, 2022
Broadcasters call the bill a "major step forward" to level the playi ...
- Spending On Identity Software For Advanced TV To Hit $5.5B By 2026
Research Intelligencer, - Friday, June 24, 2022
The biggest driver of adopting identity solutions for advanced TV is t ...
- Katz Media, MadHive Team For New Political Ad Partnership
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
The companies say the deal will create the largest local CTV marketpla ...