- Amazon, Open AI Strike $38B Deal For Nvidia Chips
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
Amazon Web Services has signed a $38 billion deal to supply OpenAI ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...
- IAB Releases Guidelines For Using CTV As Performance Channel
MediaDailyNews, Laurie Sullivan - Thursday, October 30, 2025
The IAB has released guidelines on how conversion APIs (CAPI) can increa ...
- OpenAI's Work With The Julliard School Has A Catch
Performance Marketing Insider, Laurie Sullivan - Monday, October 27, 2025
Advertisers gain a new avenue to cost savings for audio in vid ...
- Certain Uncertainty: How In-House Agencies Can Thrive In A Time Of Economic Chaos
MAD, Fred Schuster - Tuesday, October 21, 2025
More than ever, marketing leaders need to approach budgeting not simply ...
- MMA's Brand As Performance Framework Should Give Marketers Relief
Performance Marketing Insider, Laurie Sullivan - Thursday, October 2, 2025
The Brand as Performance framework gives marketers a tool to "stop defendi ...
- In Defense Of NOT Rebranding War
Red, White & Blog, Joe Mandese - Friday, September 12, 2025
Newspeak messaging aside, rebranding America's military from "defense" to "war" isn't ju ...
- Publishing Zero Hour: Most Titles Need A Fix On Their Readers
Publishing Insider, Ray Schultz - Thursday, September 4, 2025
Only 12% can identify over 25% of their visitors, Wunderkind reports. ...
- Global Forecast: Linear TV Spend To Drop 11% Next Year
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
The biggest global TV ad spenders on average now allocate just 3 ...
- Mixed CX: Brands Face Many Hurdles, But Are Investing
Email Insider, Ray Schultz - Wednesday, July 30, 2025
The biggest priority for customer experience (CX) practitioners is automation of ...
- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...
- The Trump-Colbert Conspiracy: The Case For And Against
TVBlog, Adam Buckman - Tuesday, July 22, 2025
On the question of why Paramount/CBS is pulling the plug on Steph ...
- Rightspend, InnerGroup Team To Boost In-House Marketing Efficiencies
MAD, Steve McClellan - Tuesday, July 15, 2025
The partners say clients can expect to free up 20% of the ...
- Google, Amazon Drive Q2 Ad Growth, TikTok Spend Falls 20%
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 16, 2025
Ad budgets grew in Q2 2025 vs. Q1 across Google paid searc ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- High On Hiring: Marketers Do Better When More People Work On Email
Email Insider, Ray Schultz - Wednesday, June 4, 2025
Metrics are tied to the size of email marketing budgets in genera ...
- Digital Sweep: That's Where Marketing Dollars Are Going
Email Insider, Ray Schultz - Tuesday, June 3, 2025
Email is the only owned and earned channel to see an increa ...
- Former Microsoft Team Measures Cost-Per-Chat, Analyzes Its ROI
MediaDailyNews, Laurie Sullivan - Friday, May 30, 2025
Three former Microsoft employees have built tech that breaks out numbers ...
- Pairing Up SMS And AI: Study Shows Growth In Both
Email Insider, Ray Schultz - Tuesday, May 27, 2025
Almost two thirds of marketers plan to increase their SMS budget, Decisi ...
- Ad Spend Slide: Email Among Channels Taking A Hit This Year
Email Insider, Ray Schultz - Tuesday, May 20, 2025
Over half of marketers worldwide expect to reduce their ad spend ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Streaming Upfront Media Dollar Share Climbs To 32%
Advanced TV Insider, Wayne Friedman - Wednesday, May 14, 2025
In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- New Benchmarks Show CMOs Struggling To Do More With (Even) Less
Marketing Daily, Sarah Mahoney - Tuesday, May 13, 2025
Reports from Deloitte and Gartner show that inflation, tech disruption, and AI-driv ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To Inflation
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
A Gartner study found 59% of CMOs reported having an insufficient budg ...
- Google Introduces 'Deep Think' And Agentic Search
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
How deeply an AI model can think depends on decisions made ...
- Consumers Balk At Tariffs: They're Spending Less, Want Discounts
Email Insider, Ray Schultz - Tuesday, April 29, 2025
Consumers are pulling back on spending, but will opt in to emai ...
- Inroads Into The Inbox: Most Firms Have Been Hurt By Poor Deliverability
Email Insider, Ray Schultz - Monday, April 28, 2025
Fewer than a quarter of companies polled verify their email lists befo ...
- GenAI Does Supply: Brands Find New Use For Technology, But Face Hurdles
Email Insider, Ray Schultz - Wednesday, April 23, 2025
Over half of all firms cite legacy/on-premise tools as significant obstacles, Logili ...
- New Brand Survey: TV Upfront Ad Market Optimism?
TV Watch, Wayne Friedman - Friday, April 18, 2025
A survey by iSpot finds 16% of advertisers believe there will ...
- The B2B ROI Score: Most Brands Are Using Email - But Does It Work?
Email Insider, Ray Schultz - Friday, April 4, 2025
B2B ad budgets are rising in 2025, Demandbase and EMarketer report. ...