- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick ...
- What CMOs Know: They Expect An Uptick In Digital Spending This Year
Email Insider, Ray Schultz - Monday, March 1, 2021
But private equity partners will be more demanding of growth, Chief Outside ...
- Where Marketers Plan To Spend Local Budgets In 2021
Performance Marketing Insider, Laurie Sullivan - Friday, February 26, 2021
Nearly a third of respondents to a recent survey said they spe ...
- Retail Renaissance: Brands Share Outlook For 2021
Email Insider, Ray Schultz - Monday, February 22, 2021
Sales were up for most retailers in 2020. And brands are planni ...
- Traditional TV Companies Have A Leg Up In Big-Advertiser CTV Buys: Study
Advanced TV Insider, Karlene Lukovitz - Friday, February 19, 2021
While spending on CTV/OTT continues to grow, 51% of advertisers still s ...
- The Email Engine: It's The Most Used Channel In B2B
Email Insider, Ray Schultz - Monday, February 8, 2021
HubSpot is the most popular automation tool in B2B, followed by Adobe/Marke ...
- Data Dig: Firms Lack Single Source Of Truth
Email Insider, Ray Schultz - Thursday, February 4, 2021
Companies face budget and training challenges. But many are investing in da ...
- Almost All Retail Brands Are Increasing Their Email Budgets In 2021: Survey
Email Marketing Daily, Ray Schultz - Wednesday, February 3, 2021
But many firms are still neglecting omnichannel personalization, Emarsys reports. ...
- Digital Ad Spend Rose By 58.2% Worldwide In Q4 2020: Study
Digital News Daily, Ray Schultz - Monday, February 1, 2021
The cost-per-click rose by 9% as part of the COVID-19 pandemic shif ...
- The BI Build: Business Intelligence/SQL Budgets Are Rising
Email Insider, Ray Schultz - Friday, January 29, 2021
As business intelligence budgets increase and structured query language is increasingly use ...
- Handle With Care: Customers Demand A Good Experience, Brands Trying To Provide It
Email Insider, Ray Schultz - Thursday, January 28, 2021
Email remains a preferred channel, but it falls behind SMS when ...
- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth a ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Performance Marketing Insider, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts th ...
- ABM Sick Days: B2B Brands Change Their Budgets, Strategies Due To COVID-19
Email Insider, Ray Schultz - Friday, January 15, 2021
But ABM now gets 27% of the average B2B marketing budget, t ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- a ...
- Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2021
Facebook, Snapchat, and Twitter will feel the recoil as brands pull ...
- Customers For Life: LTV Is Now The Top Ecommerce Metric, Study Shows
Email Insider, Ray Schultz - Thursday, January 7, 2021
Most brands are increasing their ecommerce budgets and headcounts this year, Namog ...
- Operation Marketing Tech: What Brands Are Looking For, And How They're Doing
Email Insider, Ray Schultz - Thursday, December 17, 2020
The biggest obstacle when implementing marketing technology is budget. But most fir ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or Flexible
Research Intelligencer, Joe Mandese - Tuesday, December 15, 2020
Only 10% of advertisers and agency media planning and buying executives survey ...
- Pandemic Reality Check: Business Leaders, Email Pros Disagree On Recovery, Success
Email Insider, Ray Schultz - Wednesday, December 9, 2020
Most global leaders say marketing budgets will return to normal in 202 ...
- Almost Half Of Firms Increase Their Digital Customer Experience Budgets: Study
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
Authenticity is the biggest driver of engagement, followed by personalization, Gatepoint Resear ...
- B2B Tech Firms Cut Marketing Budgets Due To Pandemic: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 28, 2020
Less than 10% are increasing their spend, with enterprise software suppliers mo ...
- Study Finds 'Digital Retail Advertising' Cannibalizing More Established Ad Budgets
MediaDailyNews, Joe Mandese - Thursday, October 22, 2020
A big factor driving digital's increasing share of overall ad budgets ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in t ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other Media
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
Among the agency execs Borrell surveyed, 57% said budgets for OTT a ...
- Local Agency Study Finds OTT Buys Being Funded From Conventional TV Budgets
Research Intelligencer, Joe Mandese - Tuesday, October 13, 2020
A number of recent studies, including recent Wall Street analysts' reports, indica ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to f ...
- B2B Mixology: Email Is Most Used Channel As Marketing Spend Goes Up
Email Insider, Ray Schultz - Tuesday, October 6, 2020
Email is second as a source of leads, behind referrals, but ...