- Performance Marketing, How Marketers Use It And What They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as surv ...
- Gartner: Balancing Marketing Budgets In The COVID-19 Era
Search & Performance Marketing Daily, Ewan McIntyre - Thursday, October 1, 2020
What you spend says so much more than what you intend. Budgeta ...
- Words Count: Brands Say COVID-19 Makes Language More Important
Email Insider, Ray Schultz - Tuesday, September 29, 2020
CEOs are paying more attention to content. And some are investing ...
- European Travel Marketers Face Budget Cuts: Report
Marketing Daily, Ray Schultz - Friday, September 25, 2020
Most destination marketing organizations have had their budgets cut. And they wa ...
- Nielsen Launches Global Campaign Outcomes Database
Digital News Daily, Karlene Lukovitz - Thursday, September 17, 2020
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics ...
- Merkle: Brands Increase Online Ad Budgets, Concerned About FedEx, UPS Holiday Meltdown
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
"Never before has the uncertainty around logistics been in the forefront ...
- Borrell: Ad Budgets Restart As Small And Mid-Sized Businesses Feel Better About Economy
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 16, 2020
The feeling of doom continues to wane. About 56% of SMBs survey ...
- Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
Marketers have doubled their use of digital during the pandemic, compared wi ...
- 'Buy-Side' Survey Projects U.S. Ad Spending Will Decline 8% This Year, Rise 5.3% Next Year
Research Intelligencer, Joe Mandese - Wednesday, September 2, 2020
As of early August, advertisers and agency executives responsible for setting ...
- Email Superstar: Channel Seen As A Top Engagement Tool, Post COVID-19
Email Insider, Ray Schultz - Tuesday, August 4, 2020
Email ranks only behind social in producing conversions and engagement, Chief Market ...
- B2B Buying In A Pandemic: Sellers Must Be Alert To Threats, Study Shows
Email Insider, Ray Schultz - Friday, July 31, 2020
Most B2B buyers are shifting their wallet share -- both a ri ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spe ...
- B2B Buyers Have Cut Budgets And Vendor Engagement, Study Says
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
Firms are reducing their reliance on vendors during the downturn, and ma ...
- The COVID-19 Dividend: Crisis Accelerates Digital Transformation, Study Finds
Email Insider, Ray Schultz - Wednesday, July 15, 2020
A Twilio study finds 26% of brands significantly increasing budgets for digit ...
- Rate Of Ad Budget Erosion Begins Moderating, Signals Path To Recovery
Research Intelligencer, Joe Mandese - Tuesday, July 14, 2020
Although most ad execs expect their budgets to decline for the foreseeab ...
- SMBs Continue To Market Despite Revenue Shortfalls: Study
Email Marketing Daily, Ray Schultz - Thursday, July 9, 2020
Most small businesses are holding onto staff, but less than half ha ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
The findings analyze the immediate impact on marketing strategies and spend d ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working ...
- COVID-19 Rocks Marketing: Merkle Reports Shifts In Spending And Focus
Email Insider, Ray Schultz - Tuesday, June 30, 2020
Over half of the brands surveyed have significantly increased their email budget ...
- Industrial Strength Cutbacks: Manufacturers Slash Marketing Budgets
Email Insider, Ray Schultz - Monday, June 15, 2020
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec fin ...
- Businesses See Online Growth During Pandemic: Study
Digital News Daily, Ray Schultz - Thursday, June 11, 2020
Many brands are investing in websites, mobile apps and social media, Bloomrea ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Digital News Daily, Ray Schultz - Wednesday, June 3, 2020
But many expect modest hikes, and a third say they will redu ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skew ...
- A Month Into Pandemic, Ad Plans Become Significantly More Disrupted
Research Intelligencer, Joe Mandese - Thursday, May 7, 2020
A month after benchmarking the impact the COVID-19 is having on t ...
- Just 7% Of Marketers Are Spending More During Lockdown
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2020
Research by "Marketing Week" and "Econsultancy" shows that half of marketers a ...
- Google To Cut 2H Marketing Budgets, Possibly As Much As Half
Digital News Daily, Karlene Lukovitz - Friday, April 24, 2020
Some documents indicate that Google is also implementing a widespread hiring freez ...
- Budgets Are Slashed, But They Will Return
London Blog, Sean Hargrave - Thursday, April 23, 2020
That is the takeaway from the IPA's Bellwether figures -- a hu ...
- Airbnb Should Have Rethought Its Marketing Cut
Around the Net in Email, Ray Schultz - Wednesday, April 15, 2020
Airbnb erred by ditching its marketing to save $800 million. For o ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Digital News Daily, Laurie Sullivan - Wednesday, April 15, 2020
The data shows a disparity between news and non-news audiences. Site visito ...
- Study Suggests Renewed SEO Focus In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 8 ...