Around the Net

Airbnb Should Have Rethought Its Marketing Cut

Airbnb erred by ditching its marketing to save $800 million. For one thing, such a cut can deprive a brand of revenue sources through email marketing or social commerce. They also fail to mitigate the damages caused by negative impressions. Here’s why Airbnb should have rethought its action. 

Read the whole story at Fast Company »

Next story loading loading..