- Airbnb Should Have Rethought Its Marketing Cut
Around the Net in Email, Ray Schultz - Wednesday, April 15, 2020
Airbnb erred by ditching its marketing to save $800 million. For o ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Digital News Daily, Laurie Sullivan - Wednesday, April 15, 2020
The data shows a disparity between news and non-news audiences. Site visito ...
- Study Suggests Renewed SEO Focus In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 8 ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis
Search & Performance Marketing Daily, Jason White - Tuesday, April 7, 2020
As we all adapt to new ways of working and communicating, he ...
- Ad Market Holds Steady In February, The Last 'Normal' Month For A While
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
Call it the calm before the advertising cuts storm, but the mo ...
- Reports: Airbnb Suspends Marketing To Save $800M
Digital News Daily, Karlene Lukovitz - Monday, March 30, 2020
In addition, top execs' salaries have been cut 50% for now, co-founde ...
- IAB Offers Streaming Options As Virtual Upfronts Gain Momentum
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
The IAB is now offering streaming options to members who are abandoni ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such ...
- Digital Services Tax Likely To Be Dropped, At Least For Now
Around the Net In MAD London, Sean Hargrave - Tuesday, March 10, 2020
Wired is predicting the Digital Service Tax will likely be postponed ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2020
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 20 ...
- GroupM Issues Pandemic Alert: Reflects Tremendous Uncertainty
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
There's a tremendous amount of uncertainty in a just-released alert on t ...
- Will Mobile Brands Cut Marketing Budgets After MWC Cancellation?
London Blog, Sean Hargrave - Wednesday, February 26, 2020
No compensation and no new business surely means something has to g ...
- Email Still Top B2B Channel, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 18, 2019
Over half of all B2B budgets will be flat in 2020, Sagefr ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budg ...
- Brexit 'Hesitancy' Sees UK Marketing Budgets Dip Slightly
Around the Net In MAD London, Sean Hargrave - Thursday, October 17, 2019
The IPA Bellwether report reveals a small contraction in UK marketing budge ...
- Survey: Advanced TV Ad Budgets Forecast To Rise
Television News Daily, Wayne Friedman - Thursday, October 10, 2019
Nearly 80% of local and regional media agency execs expect advanced ...
- Brands Getting Too Comfortable With Media Budgets On Google, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 9, 2019
Marketers aren't doing enough to diversify their ad dollars or leverage first-par ...
- 83 Days Until Christmas -- When Will Marketers Spend Budgets?
Performance Marketing Insider, Laurie Sullivan - Thursday, October 3, 2019
Kantar expects ad spending to rise for 2019 compared with the pri ...
- Gartner: CMOs Show Misplaced Optimism In Face Of Shrinking Budgets
Digital News Daily, Karlene Lukovitz - Wednesday, October 2, 2019
Marketing budgets have dropped as a percentage of company revenue, but mo ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbot ...
- Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming Video
Digital News Daily, Karlene Lukovitz - Monday, September 16, 2019
Traditional media still dominate spend, but various digital channels are seeing increase ...
- Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To Follow
MediaDailyNews, Joe Mandese - Monday, September 16, 2019
Time spent watching online video will expand more than 20% over t ...
- Amazon and Netflix Double UK TV Production Spending
Around the Net In MAD London, Sean Hargrave - Friday, September 6, 2019
Amazon and Netflix have doubled the amount they spend on making sho ...
- SMBs And The Email Spend: It's First Among Bigger Firms
Email Insider, Ray Schultz - Friday, August 30, 2019
Companies with $10 million to $20 million in sales spend more ...
- Kraft Heinz To Shift Marketing Budgets To What Customers Can See
Around the Net In MAD London, Sean Hargrave - Tuesday, August 13, 2019
According to "Marketing Week," Kraft Heinz believes it has spent too mu ...
- Mobile Spend Takes More Than Half Of Search Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 26, 2019
Overall, paid search spend rose 10% year-over-year during the second quarter, amo ...
- Marketing Growth Hits 0% As Brexit Fears Take Their Toll
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
The IPA Bellwether Report for Q2 2019 shows overall marketing growth grindi ...
- Marketers Want Alternatives To Amazon, Facebook, Google
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2019
Amazon, Facebook and Google will account for 43% of the $129.34 billi ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Performance Marketing Insider, Laurie Sullivan - Monday, June 10, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront Spending
MediaDailyNews, Joe Mandese - Wednesday, May 8, 2019
In terms of allocating their ad budgets, ad execs are much mo ...