Tag results for "call-based ads"
- Indiana-Born McPherson Took 'Risky Bets' On The Path To Become CMO At InvocaMcPherson's story is one of a small-town girl who pursued a care ...
- Google Shares Data: Agencies Fear Personally Identifiable Information Is Included In ReportsSome agency reps thought they imagined it. Others said they reported ...
- Google My Business Gets Automated Call Tracking Via Third PartyMarketing analytics platform CallRail said on Tuesday that it now automates t ...
- Report: Going Offline For Consumer Data To Target Online Campaigns, Media BuysMarketers that use call tracking are more confident in their use ...
- Google's New Layout For Call-Only AdsGoogle rolled out a new layout for its call-only ads in an effo ...
- Search Drives Phone Calls; TV Ads Prompt Social Media EngagementFrom the Wednesday before Thanksgiving through Cyber Monday, auto, finance and oth ...
- Human-Like AI Robots Ring Your Phone -- Are Brands Ready?As Google unveils AI technology that helps its virtual assistant schedule appointmen ...
- Bing Ads Supports Call ConversionsThird-party call-tracking systems (CTS) can now integrate directly with Bing Ads a ...
- Google Adds Call Bid Adjustment In AdWordsExtra Space Storage, Medical Guardian, and Vitality are some of the bran ...
- AdWords Adds Features To Improve Click-To-Call PerformanceA new look and reporting features for keywords and ad-level call detail ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display AdvertisingDialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTe ...
- Apple, Google Partner To Kill RobocallsApple, Alphabet-owned Google, AT&T, Comcast and other tech companies are joining ...
- 'Click-To-Call' Spending Estimated At Nearly $6 BillionClick-to-call commerce is influencing more than $1 trillion in U.S. consumer spendin ...
- Mobile Search Top Source For Calls To BusinessesThe 2016 Call Intelligence Index from Invoca analyzed 58 million calls acro ...
- Telmetrics Adds Call Analytics To Measure Social CampaignsTelmetrics, known for call tracking on click-to-call advertising, has added a featu ...
- Marchex Integrates With Adobe To Improve Return On Ad SpendMarchex Thursday announced the integration of its mobile advertising analytics platform in ...
- Invoca Secures $30 Million To Reduce Wasted Ad BudgetsInvoca on Wednesday announced a $30 million Series D funding round, bringi ...
- The DNA Of A Call Through ClicksConversations used as quality signals to better optimize paid-search advertising have beco ...
- Mobile's Direct Link With Consumers Requires ChangeFor all the remarkable progress that Google, Bing -- and yes, ev ...
- BIA/Kelsey: Mobile Local Search Important SMB Strategy In 2016 Despite all the excitement from online sales, 95% of U.S. consumer spendi ...
- Analytics, Measurement Finds The 49% ROI MistakeGoogle made a slight change to Analytics this week. It now defaul ...
- Google AdWords And Driving CallsThere are two ways to drive calls with AdWords -- through ca ...
- Programmatic Search Makes Attribution Tough For MarketersWhat keywords generate the phone call? It turns out many markets don ...
- How To Reduce Abandoned CallsErin Sagin provides advice on how to save the numerous calls consume ...
- Click To Call $2 Trillion By 2019? Difficult To SwallowPhone calls from a mobile device will soon drive the majority ...
- How To Use Call Tracking EffectivelyPhone calls have become a critical factor in gaining new business f ...
- Saving Money, Protecting Assets, And Click-To-Call Mobile AdsBIA/Kelsey estimates mobile searches lead to 72 billion annual calls via mobi ...
- Could Google's Call-Only Ads Increase Search, Operating Brand Budgets?Google's call-only campaigns continue to spark buzz among advertisers. Some think consume ...
- SproutLoud Taps Telmetrics To Offer Call AnalyticsTelmetrics Tuesday announced a partnership with SproutLoud aimed at integrating the automat ...
- Consumers Still Mistrust Ads, Rely More On Word Of Mouth, Nielsen, Lithium FindConsumers have never had much faith in advertising because -- let's fa ...
