- Omnicom Licenses Audience Data Based On Past Purchases, Integrates With Omni
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
The "purchase-based media scoring" method will be applied to Omni's "inventory graph ...
- Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 1, 2022
Microsoft Advertising also announced the global availability of Marketing with Purpose attribute ...
- Or: How Putin Learned To Stop Worrying And Love The Bomb
Red, White & Blog, Joe Mandese - Friday, February 25, 2022
Type "Putin," "Ukraine," "nuclear" and "threat" into Google News and you'll g ...
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
Microsoft Advertising will make Dynamic Search Ads the default starting in Apr ...
- Google NBA Sponsorship Debut Highlights Real Tone In Pixel Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
This weekend's NBA All-Star Game kicks off a multiyear partnership with t ...
- AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First Client
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Spots will run on Comcast, Charter and Cox cable systems in mo ...
- Coinbase's Super Bowl QR Code Ad Crashes The App
Data & Programmatic Insider, Laurie Sullivan - Monday, February 14, 2022
Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl deb ...
- How Hacking Helps Brands
Marketing Insider, Aaron Paquette - Thursday, February 10, 2022
The lesson from McDonald's "menu hacks": You don't need new ingredients ...
- Instacart Teams Up With TikTok Influencers To Launch Pre-Super Bowl Campaign
Performance Marketing Insider, Laurie Sullivan - Thursday, February 10, 2022
Searching for the best snacks to enjoy on Super Bowl Sunday? Instaca ...
- Agency Sees Pretty Big Returns Specializing In AR, VR
Digital News Daily, Colin Kirkland - Wednesday, February 9, 2022
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reali ...
- Cheers To Brands Turning Valentine's Tables By Giving, Not Pushing
Marketing Daily, Les Luchter - Tuesday, February 8, 2022
Does Valentine's Day marketing push Americans to overspend? Then consider these bran ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Digital Ad Spending Growth Moderates After Pandemic Surge
Research Intelligencer, - Monday, February 7, 2022
Advertisers on Facebook and Instagram spread their spending more broadly across t ...
- Havas Gets Real With BNY Mellon: Uses Real Photos Of Real People Taken By A Real Photographer
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
At a time when many brands are leaning into NFTs, this o ...
- Walmart Search Brand Amplifier Growing In Importance For Advertisers, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Walmart advertisers flocked to Sponsored Products on the retailer's site in ...
- Smart Shopping, Local Campaigns Will Transition To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns ...
- LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV Platform
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
Initially, LG Ads will offer campaign performance guarantees on key performance indicato ...
- Marketers Harness Email For Communication, Engagement With Consumers
Research Intelligencer, - Tuesday, January 25, 2022
Generating revenue and increasing brand awareness are popular reasons for email campaign ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Performance Marketing Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Mask Upgrade, America
MediaDailyNews, Kevin Ryan - Thursday, January 20, 2022
Masks have one purpose and one purpose only: to prevent pathogens fr ...
- 8th Wall, Ericsson's Emodo Form Partnership To Launch Web AR Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 19, 2022
Web-based augmented reality firm 8th Wall and Ericsson's mobile ad-solution business Emo ...
- Paramount's 'Scream' Ends 'Spider-Man' Reign With $30.6M At Box Office
MediaDailyNews, Wayne Friedman - Sunday, January 16, 2022
"Scream" spent a modest $6.2 million in estimated national TV advertising f ...
- Travel Bug Hits Consumers, Creating Rare Opportunity For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 13, 2022
Tripadvisor's Travel in 2022: A Look Ahead suggests consumers are likely ...
- The This Brand Takes Over Quorn, England
MAD, Todd Wasserman - Thursday, December 30, 2021
In the video, a Quorn bingo game, chip shop and football cl ...
- The Medium Is The Saliva, Campaign Asks People To Spit And Share It
MediaDailyNews, Joe Mandese - Thursday, December 30, 2021
The #giveaspit campaign breaks in Times Square on New Year's Eve duri ...
- Tapestri Pays Consumers For Their Data, Analyzes Location
Data & Programmatic Insider, Laurie Sullivan - Monday, December 27, 2021
Tapestri introduced an app in November that pays consumers cash for shari ...
- Zoomd Automates Cross-Platform Campaign Budget Management
Performance Marketing Insider, Laurie Sullivan - Monday, December 27, 2021
Zoomd Technologies, which offers publishers site search and a mobile app user-acquisiti ...
- Meta Unveils Future Ad Manager Updates Focusing On Outcomes
Digital News Daily, Colin Kirkland - Friday, December 24, 2021
The major goal is to simplify and streamline the existing interface ...
- Google, Meta, AT&T Use Technology During All-Star NBA Weekend To Reach Fans
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 19, 2023
Google has set up a Pixel Playground free to the public, joini ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Research Intelligencer, - Thursday, December 16, 2021
Managing campaigns now takes an average of nine types of software ...