- TikTok Announces Partnership With Major League Soccer
Digital News Daily, Colin Kirkland - Friday, March 17, 2023
The multiyear partnership with Major League Soccer offers TikTok users exclusive conten ...
- VaynerMedia Expands Its Canadian Footprint With Full-Service Office In Toronto
MAD, Steve McClellan - Wednesday, March 15, 2023
Jeanny Ponce, currently leading the Mondelez business, will assume the roles ...
- Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 14, 2023
Netflix will reach 10 million ad-supported subscribers globally by the end ...
- What Should Brands Do About A TikTok Ban? Q&A With EGC's Nicole Penn
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
EGC Group President Nicole Penn provides insights on why brands can't s ...
- 'Scream VI' Scores Its Best Franchise Box Office, With Modest 2.9M In TV Spend
Television News Daily, Wayne Friedman - Sunday, March 12, 2023
The latest edition of the "Scream" franchise had its best opening weeke ...
- Netflix Cuts Prices, Other Streamers Raise Fees - What's The Plan?
TV Watch, Wayne Friedman - Friday, March 3, 2023
Netflix price cuts were announced last week for many global markets ...
- MonetizeMore Acquires Ad-Tech Platform Advanced Ads
Digital News Daily, Colin Kirkland - Wednesday, March 1, 2023
MonetizeMore, an ad-monetization partner for web publishers and app developers, has acquir ...
- Google Makes Ad-Network Policy Updates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
Google has updated two ad-network policies. The first, Google Ads malicious ...
- Google Limits News Site Content In Search Results In Response To Canada's Bill
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google is blocking news across some Canadian publisher websites in Google Searc ...
- What Do Google's Canadian News Blackout Tests Mean For The U.S.?
Red, White & Blog, Joe Mandese - Thursday, February 23, 2023
The tests, being conducted in response to a new Canadian law protecti ...
- True Media Canada Hires Anderson To Head AG Accounts
People on the Move, Fern Siegel - Friday, February 17, 2023
The hire marks a return to the agency for Ed Anderson. ...
- The Cold Pitch: B2B Brands In Most Sectors Prefer Email For Outreach
Email Insider, Ray Schultz - Tuesday, February 14, 2023
But some suffer from deliverability issues and other problems, Belkins reports. ...
- Converting SMB Software Buyers Is No Easy Thing, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 3, 2023
But most SMBs plan to invest more in software this year, Gartn ...
- Canadian Publishers Took A Revenue Hit In 2021, Report Says
Publishers Daily, Ray Schultz - Wednesday, January 25, 2023
Ad sales fell by $146.6 million from 2019 to 2021, Statistics Cana ...
- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2023
Data tracking and the role that big tech companies play online ...
- Global Live Music Market Estimated To Grow $9.87B By 2026
Digital News Daily, Colin Kirkland - Monday, January 16, 2023
Based on a new report by technology research company Technavio, the glob ...
- Gonez Media Acquires Toronto's 'Now' Magazine
Publishers Daily, Ray Schultz - Sunday, January 15, 2023
The publication will be digital only after relaunch on Tuesday. ...
- Teads' New President Monique Pintarelli Cites Barbara Walters As Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 3, 2023
Monique Pintarelli talks about life and her new position as president, t ...
- Easy Email: Channel Is One Of The Top Traffic Sources
Email Insider, Ray Schultz - Friday, December 23, 2022
Email drives $36 for every dollar spent, but faces data challenges, HubSp ...
- B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 23, 2022
Almost all B2B teams are confident about the year to come, b ...
- 'Avatar,' The Way Of The Box Office, Records Third-Highest Opening This Year
MediaDailyNews, Wayne Friedman - Sunday, December 18, 2022
"Avatar: The Way of Water" was the third-highest opening globally since 202 ...
- Ex-Google Exec's Search Engine Neeva Reaches 1M Users, Expands Into Canada
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 15, 2022
Privacy search engine Neeva last year committed 20% of its revenue ...
- MMGY Global Acquires Origin Agency To Strengthen Outdoor Expertise
MAD, Fern Siegel - Monday, December 12, 2022
The deal is a diversification move, boosting its services as well ...
- Pluto TV Debuts In Canada
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
The Paramount-owned FAST is now in more than 30 countries. ...
- News Media Alliance Urges FTC To Adopt New 'Data Poaching Rule'
Digital News Daily, Colin Kirkland - Monday, November 21, 2022
The proposed data-poaching rule would grant the sole right to collect consum ...
- Drako Makes Location Data Sets Available Through The Trade Desk
Email Marketing Daily, Ray Schultz - Friday, November 18, 2022
Canadian-based startup Drako will also offer a self-service tool starting in ear ...
- Microsoft Advertising Drives Performance Through Video Ads
Search & Performance Insider, Laurie Sullivan - Tuesday, November 15, 2022
Microsoft has advanced its advertising platform, announcing Tuesday that its Audience Netwo ...
- 'Black Panther: Wakanda Forever' Rules The Movie Kingdom For November -- $180M Box Office
MediaDailyNews, Wayne Friedman - Sunday, November 13, 2022
"Black Panther: Wakanda Forever" delivered the best November result ever for ...
- VitaBeans Hits Canada, Younger Demos Targeted In Wellness Push
MAD, Fern Siegel - Friday, October 28, 2022
The campaign is aimed at "young Canadians who are at the busie ...
- Theatricals' End-of-the-Year Push: First Up: 'Black Panther: Wakanda Forever'
MediaDailyNews, Wayne Friedman - Monday, October 31, 2022
Disney/Marvel's "Black Panther: Wakanda Forever" debuts Nov. 11. The studio has alrea ...