- Netflix Taps Pangis To Lead Ad Sales: Former GroupM, Ampersand Exec
Television News Daily, Wayne Friedman - Tuesday, October 29, 2024
Pangis will oversee Netflix's advertising sales and account management team for t ...
- Global FAST Channel Viewing Climbs 38% In Q3, Ad Impressions 41% Higher
Television News Daily, Wayne Friedman - Friday, October 25, 2024
The U.S. and Canada have a commanding 66% share of all glob ...
- Meta, GoFundMe Simplify Donation Process On Social Media
MediaDailyNews, Colin Kirkland - Tuesday, October 22, 2024
Meta has partnered with community-powered fund-raising platform GoFundMe to help drive mo ...
- Jif Canada Turns 1,300 Peanuts Into Text Challenge
Out to Launch, Fern Siegel - Thursday, October 17, 2024
Leo Burnett offers a new twist on brand loyalty. ...
- Bowing Out: Consumers Are Quick To Unsubscribe From Emails
Email Insider, Ray Schultz - Monday, October 7, 2024
Most consumers will opt out if they get four messages from t ...
- Microsoft Releases AI Reasoning, Vision, Voice Models In Beta
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
Microsoft is remaking Copilot to provide its AI models with a w ...
- Kicking Horse Coffee Launches Kick Ass Campaign
MAD, Fern Siegel - Wednesday, September 25, 2024
The brand's first North American push has a donkey tear across t ...
- New For Fall: Canadian Whodunnit Is Unusual Show For Fox
TVBlog, Adam Buckman - Tuesday, September 24, 2024
Two things are unusual about "Murder in a Small Town," the n ...
- Fuse Create Bolsters Roster With 5 New Accounts
MAD, Fern Siegel - Wednesday, September 18, 2024
The new business signals a growth spurt for the Toronto agency. ...
- TD Bank Urges Younger Demos To 'Own It'
MAD, Fern Siegel - Monday, September 16, 2024
Ogilvy Canada makes fractional shares a fun way to invest. ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...
- DonerNorth Names Haroutunian As GM
People on the Move, Fern Siegel - Friday, September 13, 2024
She will lead the agency's business leadership team and business development. ...
- Postmedia Buys Atlantic Canada's SaltWire Network
Publishers Daily, Ray Schultz - Wednesday, August 28, 2024
The price for the insolvent newspaper group is $1 million. ...
- Summer Movie Box Office Falls 11%, TV Ad Spend Down 9%
MediaDailyNews, Wayne Friedman - Monday, August 19, 2024
Total summer box-office revenue has fallen 11% to $3.3 billion, according ...
- Super 8 Brings Back Historic Room Rate To Celebrate 50th Anniversary
Marketing Daily, Danielle Oster - Wednesday, August 7, 2024
To celebrate its 50th anniversary, the brand will offer 888 room nigh ...
- YouTube Expands Deal With Comscore
Television News Daily, Wayne Friedman - Tuesday, July 30, 2024
Comscore's Video Metrix Multi-Platform now includes YouTube CTV data, inclusive of co-viewin ...
- Facebook News Access Is Down In Canada, Study Reports
Publishers Daily, Ray Schultz - Sunday, July 28, 2024
But it started falling off before Meta began blocking news content ...
- Audible Uses 'Mass Participation AR' Technology In Global Campaign
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
Audiobook platform Audible is rolling out an OOH campaign based in augment ...
- Canada Publishers Demand Reversal Of 'Junk Mail' Provision
Publishers Daily, Ray Schultz - Thursday, July 11, 2024
A coalition of Canadian news publishers is looking to reverse a decisi ...
- 'Despicable Me 4' Dominates Holiday Box Office With $122M Opening
MediaDailyNews, Wayne Friedman - Sunday, July 7, 2024
The movie owned the holiday TV airwaves with $5.4 million in ...
- Tech Contentment: Brands Are Spending More On Content Marketing
Email Insider, Ray Schultz - Friday, July 5, 2024
B2B tech marketers are pouring resources into content this year, and ma ...
- Threads Expands Fediverse Posting To 100 Countries
MediaDailyNews, Colin Kirkland - Tuesday, June 25, 2024
Three months after rolling out the beta to users in the U.S ...
- Microsoft Estimates GAI Can Add $187B To Canadian Economy By 2030
MediaDailyNews, Laurie Sullivan - Tuesday, June 4, 2024
Google, Meta, and Microsoft have been spending money and time on studi ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- More Ad-Supported Streaming Subscribers - For Upfront? Or Something Else?
TV Watch, Wayne Friedman - Thursday, May 23, 2024
Ad-supported streaming services are definitely growing. But the marketplace is still ...
- Box Office Down 21% To Date, 'IF' Pulls $35M Opening
MediaDailyNews, Wayne Friedman - Monday, May 20, 2024
Two wide-release new movies opened to modest starts in the most rece ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- Marketing Shy: Small Business Owners Often Lack Time For This Task
Email Insider, Ray Schultz - Tuesday, April 23, 2024
Almost three fourths lack total confidence in their marketing, Constant Contact a ...
- TikTok Begins Launch Of Instagram Competitor 'Notes' App
MediaDailyNews, Colin Kirkland - Wednesday, April 17, 2024
TikTok has begun rolling out its new photo-sharing app in select market ...
- Puzzmo Game Suite Is Now Available In Canada
Publishers Daily, Ray Schultz - Sunday, April 7, 2024
Postmedia offers Hearst's puzzle game for free and as part of ...