- Havas Media, Noise Digital Win Vancouver Tourism Media Account
MAD, Steve McClellan - Friday, July 28, 2023
The assignment will kick off with media planning for Destination Vancouver's ...
- Netflix's Better Ad-Tier Revenue Plan? First Off: Hello, Transparency
TV Watch, Wayne Friedman - Monday, July 24, 2023
Netflix says brands are now able to target media buys across i ...
- Canadian Comedies Getting An Early Start On CW
TVBlog, Adam Buckman - Friday, July 21, 2023
Fall is coming early to The CW as the Nexstar network premier ...
- Canada Media Group Asks Advertisers For Spending Pledge
Publishers Daily, Ray Schultz - Sunday, July 16, 2023
Meanwhile, local publishers say news is being blocked by Meta in retaliati ...
- Microsoft Bing Gets Nod After Canadian Official Accuses Google Of 'Blackmailing' Canada
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 12, 2023
One Canadian Senator is publicly calling on residents to join him ...
- Canadians Push Back On Google, Facebook Domestic News Blockades
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Some 61% of Canadians say Big Tech should compensate publishers when conte ...
- Delivering On Deliverability: Email Ratings By Country And Industry
Email Insider, Ray Schultz - Friday, July 7, 2023
Germany has the highest delivery rate and China is next, Validity repo ...
- Canadian Government Suspends All Advertising On Facebook, Instagram
Digital News Daily, Colin Kirkland - Wednesday, July 5, 2023
The Canadian government announced today that it will cease all ad spendi ...
- Canadian News Starts To Vanish From Instagram, With Google Disappearing Next
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 5, 2023
Brodie Fenlon got a personal preview of what a future without Canadian ne ...
- Google Joins Meta In Killing News In Canada
Publishers Daily, Ray Schultz - Thursday, June 29, 2023
Tech giants object to bill that would require they compensate publishers f ...
- ESPN+ A Plus To Some - Replacement For The Mothership? The Good, The Bad, The Benched
TV Watch, Wayne Friedman - Wednesday, June 21, 2023
ESPN+ is not ESPN. It doesn't have all the more valuable li ...
- Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Nextdoor has entered into a partnership with digital out-of-home company DIVE Billboar ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
Microsoft partnered with Scope3 to offer its partners a way to redu ...
- YouTube Expands Eligibility To Its Partner And Shopping Affiliate Programs
Digital News Daily, Colin Kirkland - Tuesday, June 13, 2023
YouTube is further expanding creator access by lowering its eligibility criteria a ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- Ogilvy Canada Selects Daly As Chief Strategy Officer
MAD, Fern Siegel - Tuesday, June 6, 2023
Jeremy Daly will work across various offices for clients including Mondelez, ...
- Corralling AI: Content Created By Bots Should Be Labeled
Email Insider, Ray Schultz - Wednesday, May 31, 2023
Mila, a nonprofit research institute, argues that AI should be regulated. "Mo ...
- Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 30, 2023
Kraft Heinz has a new approach to creating and measuring creative. Conte ...
- Data Axle Offers Data Via Snowflake Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, May 30, 2023
StorageMart is now leveraging data via the Snowflake Marketplace. ...
- Sarkar Named President Wunderman Thompson Canada
MAD, Steve McClellan - Thursday, May 25, 2023
The agency's local offices in Canada include Toronto and Montreal, with clien ...
- 'Fast X': Modest Results For North America, Strong International Debut
MediaDailyNews, Wayne Friedman - Monday, May 22, 2023
"Fast X" earned $67.5 million at the North American box office th ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Meta Expands Lead Ads Features, Tests Promotional Ads Product
Digital News Daily, Colin Kirkland - Thursday, May 18, 2023
The updates include testing of "promotional ads" to make it easier f ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- Meta Exec Threatens To Halt News Content In Canada
Publishers Daily, Ray Schultz - Tuesday, May 9, 2023
Nick Clegg's committee appearance was cancelled after the title of the sessi ...
- The B2B-B2C Companion: Consumer Experiences Sway Business Purchases
Email Insider, Ray Schultz - Monday, May 8, 2023
Almost all buyers say positive interactions will persuade them to return, Orac ...
- Teads Expands CTV Programmatic Internationally
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
The CTV offering is now available in Canada, the U.K., Brazil a ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...
- 'Super Mario' Outgames Box-Office Competition
MediaDailyNews, Wayne Friedman - Sunday, April 23, 2023
"The Super Mario Bros. Movie" continues to beat the competition with anoth ...
- 'Super Mario Bros.' Posts Biggest Theatrical Opening Of 2023 So Far
Television News Daily, Wayne Friedman - Sunday, April 9, 2023
"The Super Mario Bros. Movie" dominated national TV airwaves for theatrical ...