- Meta Expands Instagram Creator Marketplace Access, Tests AI Recommendations
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Meta is testing a machine learning-based feature that recommends the best collaboration ...
- SJC Media, Publisher Of 'Maclean's,' Chooses Optable Data Platform
Publishers Daily, Ray Schultz - Thursday, February 22, 2024
The tool will help SJC Media leverage data while preserving privacy. ...
- The ROI Mood: Email Ranks As One Of The Most Effective Channels
Email Insider, Ray Schultz - Wednesday, February 14, 2024
It's not easy finding new ideas for content that generates high engagemen ...
- Nine Little Words: Shorter Subject Lines Work Best For Association Emails
Email Insider, Ray Schultz - Friday, February 9, 2024
Open rates and click rates improved in 2023, Higher Logic reports. Th ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- Ontario's 'Argus Observer' Reduces Print Schedule
Publishers Daily, Ray Schultz - Friday, February 2, 2024
The paper will now appear in print on Wednesdays and Saturdays onl ...
- Sturdy, Consistent Wrestling Is A No-Brainer For Netflix
TVBlog, Adam Buckman - Thursday, January 25, 2024
By partnering with the WWE, Netflix is making a sure bet ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The revised New Street Research forecast projects Netflix will add 13 milli ...
- Off-The-Cuff Compliance: A Third Of Public Firms Not Ready For New Gmail, Yahoo Rules
Email Insider, Ray Schultz - Wednesday, January 10, 2024
U.S. firms are doing better on compliance than brands in other countrie ...
- What's Up In Surveys: There Are More AI Questions Than Ever Before
Email Insider, Ray Schultz - Monday, January 8, 2024
Surveys are shorter than they were, accommodating the increased use of mob ...
- Quebec Newspaper Shutters Its Print Edition
Publishers Daily, Ray Schultz - Monday, January 1, 2024
Reduced to publishing a print paper on Saturdays only, Le Soleil wi ...
- Box Office Rose 21% Vs. 2022, Down Same Amount Vs. 2019
MediaDailyNews, Wayne Friedman - Tuesday, January 2, 2024
Two big holiday weekends helped push yearly domestic theater revenue higher. Fi ...
- TV Stations' Cord-Cutting Remedy: Pull On Old-School, Over-The-Air Cords
TV Watch, Wayne Friedman - Friday, December 29, 2023
Amid ongoing issues with legacy pay TV systems, TV stations are preppi ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- X Undergoes Another Global Outage
MediaDailyNews, Colin Kirkland - Thursday, December 21, 2023
Thursday morning, X experienced a global outage for over an hour a ...
- Google Could Become New Money Source For U.S. Journalists, Content Creators
MediaDailyNews, Laurie Sullivan - Wednesday, December 13, 2023
The U.S. could see similar legislation in 2024 to the laws pass ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- Agencies Fear Missing AI Adoption
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 6, 2023
Agencies refuse to be left behind in the AI frenzy. Many expe ...
- Google Antes Up: Will Pay Canadian Publishers $100M Per Year
Publishing Insider, Ray Schultz - Wednesday, November 29, 2023
News/Media Alliance praises agreement. Meta is still blocking news content in coun ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI Experiences
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- Public Inc Positions Sunnybrook Hospital As 'Special'
Out to Launch, Fern Siegel - Thursday, November 2, 2023
The focus is the state-of-the-art care offered, including scalpel-free brain surgery. ...
- Meta Expands Business Verification Program To Canadian Brands
MediaDailyNews, Colin Kirkland - Tuesday, October 31, 2023
Meta's emerging Verified for Business program is expanding to Canadian businesses whi ...
- Breton Charged With Building Battery Canada
MAD, Fern Siegel - Thursday, October 19, 2023
Pete Breton was named the first president-executive creative director, Battery Canada. ...
- TikTok Further Expands Creator Effects Rewards Program
MediaDailyNews, Colin Kirkland - Friday, October 13, 2023
To boost augmented-reality engagement, TikTok is expanding its Creator Effect Rewards progr ...
- Ogilvy Canada Selects Perron As Chief Client Officer
People on the Move, Fern Siegel - Friday, October 13, 2023
Chris Perron will be responsible for client development and account management strat ...
- Swift 'Eras' Film Opening Weekend Box Office Estimated To Hit $150M, Modest TV Spend
Television News Daily, Wayne Friedman - Friday, October 13, 2023
AMC spent a total of $1.9 million for 20 TV ad airin ...
- A Kinder Google: Tech Giant Works With Canada On News Payment Law
Publishing Insider, Ray Schultz - Friday, October 13, 2023
Google has also reportedly agreed to pay for news content from Germ ...
- Netflix To Take More Ad Operations In House: Analyst
Television News Daily, Wayne Friedman - Friday, October 13, 2023
Netflix will take more ad responsibility in-house away from the Microsoft Xan ...
- A Game Of Chicken: Google Threatens To Join Meta In Blocking News In Canada
Publishing Insider, Ray Schultz - Monday, October 9, 2023
With wars raging and natural disasters hitting Canada, it is irresponsible ...