- Marketers Split On How To Price Services
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- BMW Awards Critical Mass Its $150 Million Americas Media Assignment
MAD, Steve McClellan - Wednesday, October 4, 2023
For the first time, BMW of North America is consolidating offline med ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- Survey Supports Netflix's Cloud Gaming Strategy
MediaDailyNews, Karlene Lukovitz - Friday, September 8, 2023
Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeti ...
- Meta Rejects Bid By Canada To 'Clarify' Online News Act
Publishers Daily, Ray Schultz - Sunday, September 3, 2023
Tech giant will continue blocking news in Canada in response to t ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory Deal
MediaDailyNews, Colin Kirkland - Wednesday, August 30, 2023
Bidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- TV Stations' Cord-Cutting Remedy: Pull On Old-School Over-The-Air Cords
TV Watch, Wayne Friedman - Thursday, August 31, 2023
Amid ongoing issues with legacy pay TV systems, TV stations are preppi ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Meta Slammed For No-News Policy In Canada As Wildfires Burn
Publishers Daily, Ray Schultz - Sunday, August 20, 2023
But tech giant argues that residents can use its Safety Check serv ...
- PressReader, Gannett Team Up To Deliver 'USA Today' Network Content
Publishers Daily, Ray Schultz - Sunday, August 6, 2023
The deal includes material from 50 local publications. ...
- Canadians In The FAST Lane
Advanced TV Insider, Karlene Lukovitz - Friday, August 4, 2023
Some 80% of Canadian internet users have CTVs, and nearly 40% repo ...
- Meta Starts Blocking News Content In Canada
Publishers Daily, Ray Schultz - Tuesday, August 1, 2023
Action is in response to passage of the Online News Act ...
- Havas Media, Noise Digital Win Vancouver Tourism Media Account
MAD, Steve McClellan - Friday, July 28, 2023
The assignment will kick off with media planning for Destination Vancouver's ...
- Netflix's Better Ad-Tier Revenue Plan? First Off: Hello, Transparency
TV Watch, Wayne Friedman - Monday, July 24, 2023
Netflix says brands are now able to target media buys across i ...
- Canadian Comedies Getting An Early Start On CW
TVBlog, Adam Buckman - Friday, July 21, 2023
Fall is coming early to The CW as the Nexstar network premier ...
- Canada Media Group Asks Advertisers For Spending Pledge
Publishers Daily, Ray Schultz - Sunday, July 16, 2023
Meanwhile, local publishers say news is being blocked by Meta in retaliati ...
- Microsoft Bing Gets Nod After Canadian Official Accuses Google Of 'Blackmailing' Canada
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 12, 2023
One Canadian Senator is publicly calling on residents to join him ...
- Canadians Push Back On Google, Facebook Domestic News Blockades
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Some 61% of Canadians say Big Tech should compensate publishers when conte ...
- Delivering On Deliverability: Email Ratings By Country And Industry
Email Insider, Ray Schultz - Friday, July 7, 2023
Germany has the highest delivery rate and China is next, Validity repo ...
- Canadian Government Suspends All Advertising On Facebook, Instagram
Digital News Daily, Colin Kirkland - Wednesday, July 5, 2023
The Canadian government announced today that it will cease all ad spendi ...
- Canadian News Starts To Vanish From Instagram, With Google Disappearing Next
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 5, 2023
Brodie Fenlon got a personal preview of what a future without Canadian ne ...
- Google Joins Meta In Killing News In Canada
Publishers Daily, Ray Schultz - Thursday, June 29, 2023
Tech giants object to bill that would require they compensate publishers f ...
- ESPN+ A Plus To Some - Replacement For The Mothership? The Good, The Bad, The Benched
TV Watch, Wayne Friedman - Wednesday, June 21, 2023
ESPN+ is not ESPN. It doesn't have all the more valuable li ...
- Nextdoor Advances Self-Service Ad Buying With DOOH, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Nextdoor has entered into a partnership with digital out-of-home company DIVE Billboar ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
Microsoft partnered with Scope3 to offer its partners a way to redu ...
- YouTube Expands Eligibility To Its Partner And Shopping Affiliate Programs
Digital News Daily, Colin Kirkland - Tuesday, June 13, 2023
YouTube is further expanding creator access by lowering its eligibility criteria a ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- Ogilvy Canada Selects Daly As Chief Strategy Officer
MAD, Fern Siegel - Tuesday, June 6, 2023
Jeremy Daly will work across various offices for clients including Mondelez, ...
- Corralling AI: Content Created By Bots Should Be Labeled
Email Insider, Ray Schultz - Wednesday, May 31, 2023
Mila, a nonprofit research institute, argues that AI should be regulated. "Mo ...
- Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 30, 2023
Kraft Heinz has a new approach to creating and measuring creative. Conte ...