- You're Fired: NBC Stops All Business With Donald Trump
MediaDailyNews, Wayne Friedman - Monday, June 29, 2015
Joining Univision in condemning Donald Trump's remarks over immigration policy, NBC sa ...
- Jamie Oliver Says Marketing Managers Are The New TV Commissioners
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
Jamie Oliver spoke to "Marketing Week" about the role of brands ...
- Taylor Swift Prompts Apple Music To Pay Artists During Free Trial Period
Around the Net In MAD London, Sean Hargrave - Monday, June 22, 2015
Apple has executed a swift U-turn when it comes to paying artis ...
- MSLO Nears Sale To Sequential Brands
MediaDailyNews, Erik Sass - Thursday, June 18, 2015
Executives at Martha Stewart Living Omnimedia are close to finalizing a de ...
- Lloyd&Co Leverages Kendall Jenner's Fan Base For Estee Lauder
MAD, Larissa Faw - Friday, June 12, 2015
This July, Estee Lauder is launching a new fragrance, Modern Muse ...
- Rethinking Celebrity Endorsements: Authenticity And Fit Are Key
MAD, Joanne Melzer - Tuesday, June 9, 2015
Choosing the right person to endorse or promote your brand is vital ...
- Celebs Deliver Outdoor #Message2London
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Bono, Tracey Emin and Jamie Oliver are among the celebrities who wi ...
- The Making of Caitlyn Jenner: A Media Campaign Like No Other
TVBlog, Adam Buckman - Tuesday, June 2, 2015
The central challenge was this: Manage an A-list male celebrity's public transformati ...
- Nick Cannon, Jimmy Fallon Help Snapple Promote @LOVESNAPPLE social campaign
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2015
To help drive sales during its peak summer season, the brand ...
- 'Haters' Dropped As Adidas Video Hints At News Boot Launches
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
After launching a major football boot campaign with "Haters" in January, ...
- Shepard, Bell Show Off Samsung Appliances
Marketing Daily, Aaron Baar - Tuesday, May 19, 2015
The duo, who previously appeared in a campaign for Samsung Mobile, a ...
- Trulia Uses Sitcom StarTo Show Humorous Side Of Home Buying
MAD, Larissa Faw - Thursday, May 14, 2015
Online real estate platform Trulia teamed with HelloWorld to introduce a multi-facet ...
- J-Lo Signs On As National Spokesperson For Children's Miracle Network As Spark Orchestrates New CMN Campaign
MAD, Larissa Faw - Friday, May 8, 2015
This year's campaign also has some extra firepower from its new relationsh ...
- Trans-Parent: Kardashians Want A Piece Of Jenner's Transgender Story
TVBlog, Adam Buckman - Wednesday, May 6, 2015
The savvy Kardashian clan has finally figured out a way to capitali ...
- What We Learned From The Bruce Jenner Interview
TVBlog, Adam Buckman - Monday, April 27, 2015
So Bruce Jenner is a man who likes to wear dresses. A ...
- Sawyer-Jenner Interview Is This Week's Most Talked-About TV Show
TVBlog, Adam Buckman - Tuesday, April 21, 2015
ABC's two-hour Bruce Jenner special Friday night figures to be the bigge ...
- Twitter Pressuring Celebs And Publishers To Use Periscope
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, April 13, 2015
Twitter is reportedly telling celebrities and top publishers to use its live-vid ...
- Amobee: Funnyman Kevin Hart Rules Social Media
MAD, Larissa Faw - Thursday, April 2, 2015
Other celebrities can have a huge impact on brands. Case in poin ...
- Chevrolet Is Stirring It Up With New Malibu
Marketing Daily, Karl Greenberg - Thursday, April 2, 2015
"We have a really strong right arm with trucks, a really stro ...
- Comedy Central Declares Social Media Triumph For Justin Bieber Roast
TVBlog, Adam Buckman - Thursday, April 2, 2015
Comedy Central's "Roast of Justin Bieber" made a big impression in soci ...
- Weighing The Cost Of Fame
Marketing Daily, Benjamin Hordell - Wednesday, April 1, 2015
Although the beauty and fashion industries have been exploring the use ...
- Martha Stewart Raps For Arm & Hammer
Marketing Daily, Karlene Lukovitz - Thursday, March 26, 2015
There are also "how-to" videos with Stewart voiceovers that demonstrate how ...
- Former Glamour Model Katie Price Tells Advertisers How She Builds Her Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, March 25, 2015
Katie Price, whose alter ego is glamour model Jordan, told Advertising We ...
- Corden Scores Solid In 'Late Late Show' Debut
MediaDailyNews, Wayne Friedman - Tuesday, March 24, 2015
CBS' new hosted "Late Late Show with James Corden" earned strong result ...
- Carhartt Campaign Features Baseball Superstar
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2015
"Carhartt did not partner with Madison because he's an accomplished athlete; ...
- Corden Enters Late-Night Fray With Stellar Bits, Flat Interviews
TVBlog, Adam Buckman - Tuesday, March 24, 2015
Some very clever pre-produced bits enlivened James Corden's debut Monday night (Mar ...
- Why Viacom Took A 'Big Brother' Three-Year Extension For GBP120m
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
There were fears in some quarters that the broadcaster was overly relia ...
- Will Ferrell's Little Debbie Stunt on 'Jimmy Fallon' Was 'Delightful Surprise,' Says Brand
Marketing Daily, Karlene Lukovitz - Friday, March 20, 2015
In under two days, the video clip of Ferrell's first "Tonight Sho ...
- Barkley, CDW Sell The Power Of Partnerships
Marketing Daily, Aaron Baar - Thursday, March 19, 2015
"With the increasing complexity of technology services, it makes it important th ...
- More Celebs Ditch Social Media
The Social Graf, Erik Sass - Friday, March 20, 2015
If you ever feel like you're experiencing "social media exhaustion," don't worr ...