- Bankruptcy Of Restaurants 'Not An Option' For TV Chef Ramsay
Around the Net In Brand Marketing, Thom Forbes - Friday, December 11, 2009
A year ago this month, KPMG recommended that celebrity chef Gordon Rams ...
- Wish You Could Drive Like a Tiger?
Online Media Daily, George Simpson - Friday, December 11, 2009
While a thunderous clap of high fives emanates from PepsiCo's Chicago ...
- Howard Stern May Not Be Sirius
MediaDailyNews, Erik Sass - Wednesday, December 9, 2009
After all the hype surrounding Howard Stern's move to Sirius in Janua ...
- Tiger Disappears From Tube But Gatorade Move Was Planned
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
You've probably heard the broadcast reports that "Pepsi is dropping Tiger" bu ...
- Words Of The Day: Deleb And Delebrity (Not Related)
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
A "deleb," according to lexspionagrapher Paul McFedries, is "a dead celebrity, particular ...
- Tiger Loses Endorsement Sheen
Around the Net In Media, Fern Siegel - Wednesday, December 9, 2009
Tiger Woods' standing with the public is plummeting after endless reports ...
- Mojo Rising: Tiger's Celebrity Score Up On Negative Buzz
Online Media Daily, - Tuesday, December 8, 2009
The good news for Tiger Woods is that by one measure ...
- Martha Stewart Moves To Home Depot
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
Martha Stewart Living branded paint, a palette of 280 interior and exteri ...
- Julia Roberts The New Face For Lancome
Marketing Daily, - Monday, December 7, 2009
Cosmetics giant Lancome has signed actress Julia Roberts as a "global ambassador ...
- Tiger Still Has Endorsement Mojo
Marketing Daily, - Thursday, December 3, 2009
The Tiger Woods situation seems to be unraveling as quickly as paramou ...
- Ponder This: LG Warns Teens About Texting
Marketing Daily, Aaron Baar - Thursday, December 3, 2009
James Lipton -- bearded host of Bravo's "Inside the Actor's Studio" ...
- Will Lou Dobbs Return To CNBC?
Around the Net In Media, Fern Siegel - Tuesday, December 1, 2009
Lou Dobbs, who is expected to make a decision about his post-C ...
- Brands Line Up Behind Tiger: 'Private Matter'
Marketing Daily, Karl Greenberg - Monday, November 30, 2009
"Woods is just in a different class," says SportsBranded Media's John Meind ...
- 'Leno' Ratings Stop Slide, Show Some Improvement
MediaDailyNews, - Sunday, November 29, 2009
In recent weeks, NBC's "The Jay Leno Show" has stopped its ratin ...
- Matching Brands With Celebrities Is A Science
Marketing Daily, Aaron Baar - Wednesday, November 25, 2009
"We were surprised by the fact that Miley Cyrus and William Shatne ...
- 50 Cent Settles Suit With Taco Bell
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 24, 2009
Curtis James Jackson III -- 50 Cent to you and me ...
- Just An Online Minute... The Goofy Nerd Herd Gets Notional
Just An Online Minute, Kelly Samardak - Friday, November 20, 2009
Last night, I had no notion of what Notional was all abo ...
- 'I Can't Believe' Launches Musical Extravaganza
Marketing Daily, Karlene Lukovitz - Wednesday, November 18, 2009
The "Turn the Tub Around" campaign, starring "Will & Grace" actress Meg ...
- Vitaminwater Partners With 50 Cent For IPhone App
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2009
In addition to being able to remix the new single, 50 Ce ...
- Star Power: Celeb Endorsements Click With Younger Demos
MediaDailyNews, Wayne Friedman - Tuesday, November 17, 2009
Young consumers, 18-34, are moved more than others to buy products wi ...
- Endorsements Are A Mixed Bag
Research Brief, Jack Loechner - Tuesday, November 17, 2009
According to the findings of a new Adweek Media/ Harris Poll, looki ...
- Brad Pitt And Angelina Jolie Design Jewelry For Asprey
Around the Net In Brand Marketing, Thom Forbes - Monday, November 16, 2009
...
- Serena Williams, Mia Hamm Team With CVS
Marketing Daily, Tanya Gazdik - Tuesday, November 10, 2009
A variety of marketing programs are planned for the partnership in 201 ...
- Laughs Limited: 'Lopez' Delivers Standard Debut Numbers
MediaDailyNews, Wayne Friedman - Tuesday, November 10, 2009
TBS' new late-night talk-show "Lopez Tonight" had a standard -- if n ...
- Grey Revs Fall 20%, Slams 'Leno' Impact
MediaDailyNews, David Goetzl - Monday, November 9, 2009
While some station groups have taken a let's-not-jump-to-conclusions approach to NBC's J ...
- After Mickey's Makeover, Less Mr. Nice Guy
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 5, 2009
Concerned that Mickey Mouse has become more of a corporate symbol th ...
- Jackson's New Career: Permanent, Posthumous Brand
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 28, 2009
He's not alone, however, Nate Dimeo reports. Celebs like Elvis, Janis, O ...
- Heidi Klum To Launch Shoe Line
Marketing Daily, - Friday, October 23, 2009
Model Heidi Klum, best known lately for her starring role in "Proje ...
- London Fog Enlists Longoria, Parker For Campaign
Marketing Daily, - Friday, October 23, 2009
Iconix Brand Group's London Fog has enlisted actress Eva Longoria Parker a ...
- Bruce Lee's Daughter Builds The Brand
Around the Net In Brand Marketing, Thom Forbes - Friday, October 23, 2009
Shannon Lee last year bought back the rights to her father's ima ...