- Q&A With Wendy's CMO Craig Bahner
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
The Wendy's Company announced that in March 2013 it would roll o ...
- RadioShack Sends Out An SOS, Cuts CEO Loose
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 27, 2012
Reeling from questionable direction, flat sales and its widest quarterly loss ...
- Francis Headed to Gap?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 13, 2012
Michael Francis, who was ousted as president of J.C. Penney Co. ...
- Mobile Users Lack Loyalty
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2012
Mobile phone users are likely to become vocal and active detractors ...
- Acer Names Michael Birkin CMO
Raw, Nina Lentini - Friday, August 31, 2012
To energize and strengthen Acer's global marketing organization, the Taiwanese company pla ...
- New CMO For Chase
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 30, 2012
JPMorgan Chase has hired Claire Huang, a former Bank of America market ...
- Sanjay Gupta Fills Mark LaNeve's Shoes At Allstate
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 23, 2012
Sanjay Gupta will be CMO at Allstate, replacing Mark LaNeve, who resign ...
- Five Challenges For Global CMOs
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 22, 2012
In a global study on how prepared marketing chiefs are for technolo ...
- Q&A With Dunkin's John Costello: ROI Comes First
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
As Dunkin' introduced its first mobile app for payment and gifting f ...
- Has GM's Electricity Followed Ewanick Out The Door?
Marketing Daily, Karl Greenberg - Wednesday, August 8, 2012
Those of us with 20/20 hindsight aren't scratching our heads. Whatever t ...
- Vonage Hires New CMO
Marketing Daily, Aaron Baar - Tuesday, July 3, 2012
Barbara Goodstein will oversee the company's strategic direction. ...
- John Capano Joins SocialVibe Los Angeles as CMO
MAD LA, Tyler Loechner - Thursday, June 21, 2012
SocialVibe, a Los Angeles-based digital advertising technology company, Thursday announced the additi ...
- Francis Out At JC Penney
Raw, Sarah Mahoney - Monday, June 18, 2012
Just eight months after taking over as president of J. C. Penne ...
- Top Marketers: Digital Integration Still A Struggle
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Just 9% of 200 global marketers surveyed by the CMO Council repo ...
- A-B InBev Global CMO Steps Down
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Anheuser-Busch InBev Global Chief Marketing Officer Chris Burggraeve has stepped down a ...
- Celluloid Needs Marketing, Too...
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 27, 2012
Lionsgate acquired Summit Entertainment (which did the "Twilight" movies) and is keepi ...
- P&G Veteran James Moorhead Is Now Dish CMO
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The guy behind Old Spice's "Man Your Man Could Smell Like" ...
- Target Taps McKinney Chief As New CMO
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
Target, which has been without a marketing chief since Michael Francis join ...
- TrueCar's New Agency Also Its CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
TrueCar.com has hired Santa Monica-based Donat/Wald + Haque to handle marketing consulti ...
- Allstate CMO LaNeve Resigns
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Mark LaNeve, Allstate Corp. senior executive vice president, agency operations and chi ...
- CMOs Becoming 'Marketing CEO Super-Species'
Marketing Daily, Karlene Lukovitz - Saturday, February 18, 2012
Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanni ...
- Macy's Makes CMO Changes
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2012
Macy's says it is promoting Peter Sachse, CMO and chairman of macys.co ...
- General Mills CMO On Digital Initiatives
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especial ...
- General Mills CMO On Digital Initiatives
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especial ...
- Fandango CMO Heads To M-GO
Marketing Daily, Aaron Baar - Tuesday, January 31, 2012
Ted Hong will lead leading marketing and communications around consumer adoption ...
- Innocent Drinks Gets New Marketing Chief
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Innocent Drinks has promoted innovation leader Douglas Lamont to marketing director aft ...
- Correction: Arby's, Not Denny's, Hired A New CMO
Marketing Daily, Nina Lentini - Friday, January 13, 2012
A brief published on Friday, Jan. 13, incorrectly referred to "Denny's" ...
- Burger King Adds Agencies; Arby's Hires New CMO*
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
Marketing teams and strategies continue to be very much in flux amo ...
- Arby's Taps Russ Klein As CMO
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
Russ Klein, a marketing vet of Burger King, 7-Eleven, Dr Pepper a ...
- Dell To Expand CMO Role
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
Dell will expand the role of SVP/CMO Karen Quintos to include responsibili ...