- Burger King Adds Agencies; Arby's Hires New CMO*
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
Marketing teams and strategies continue to be very much in flux amo ...
- Arby's Taps Russ Klein As CMO
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
Russ Klein, a marketing vet of Burger King, 7-Eleven, Dr Pepper a ...
- Dell To Expand CMO Role
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
Dell will expand the role of SVP/CMO Karen Quintos to include responsibili ...
- Denny's: Covering All Of The Bases
Marketing Daily, Karlene Lukovitz - Friday, January 6, 2012
Reflecting the growing diversity of U.S. consumers, Denny's -- "America's Diner" ...
- Ogilvy Names New Global CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwi ...
- O&M Names Promotes Crampsie To WW CMO, Replaces Mascheroni
Raw, Joe Mandese - Wednesday, January 4, 2012
WPP's Ogilvy & Mather unit has named Lauren Crampsie Worldwide CMO, replaci ...
- True Value Names New VP Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 21, 2011
True Value has named Blake Fohl as its new VP marketing a ...
- Bank Marketers Re-think Communication
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2011
With continuing media and regulatory scrutiny, respondents admit there is a ne ...
- Marketers Struggle With Social Media
Marketing Daily, Tanya Gazdik - Monday, December 12, 2011
Marketers are investing in social media. People are logging in and "likin ...
- Zimmerman Taps Ryan Linder As CMO
Marketing Daily, Karl Greenberg - Wednesday, December 7, 2011
Zimmerman Advertising, a national retail brand agency, announced that Ryan Linder join ...
- Rebecca Carr Named CMO At Foxwoods
Marketing Daily, Nina Lentini - Monday, November 28, 2011
North America's largest casino has named the former head of global marketi ...
- McKinsey's Edelman Says Ditch The Funnel
Marketing Daily, Karl Greenberg - Monday, November 28, 2011
Speaking at the CMO Council, David Edelman explained that McKinsey has co ...
- Zurich Financial CMO Arun Sinha Talks Turkey
Marketing Daily, Karl Greenberg - Tuesday, November 22, 2011
Making the changes that allowed the company to become more humane mea ...
- Levi's Creates Unified Voice, E-commerce Success
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
How do you make a decentralized global apparel company without a singl ...
- The Children's Place Gets New VP Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 15, 2011
The Children's Place Retail Stores has announced the appointment of Lori Taub ...
- Retail CMOs See Fewer Choices For Holiday Shoppers
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2011
"In August/September, when these chains were firming up their inventory decisions f ...
- CMO Institute Debuts Conference In N.Y. On Nov. 17
Marketing Daily, Karl Greenberg - Friday, November 4, 2011
The CMO Institute debuts its North American Chief Marketing Officer Conference (CM ...
- DreamWorks Animation Extends CMO Anne Globe's Contract
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
DreamWorks Animation has extended the employment contract of chief marketing officer An ...
- Cincinnati Gets A Marketer
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Denyse Ferguson is Cincinnati's marketing chief, charged with making the city ...
- CMOs Eye Disparity: Local Marketing Wishes, Reality
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Nearly 50% of marketers surveyed by the CMO Council believe localized marketi ...
- Target Will Need Leadership For 2012
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
First, CMO Michael Francis left Target, then Steve Eastman, president Target.com, le ...
- Brian Niccol New CMO At Taco Bell
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 17, 2011
Taco Bell has named Brian Niccol its chief marketing and innovation office ...
- Pandora Gets First CMO
Marketing Daily, Karl Greenberg - Monday, October 17, 2011
Internet radio company Pandora has hired Simon Fleming-Wood as its first Chi ...
- Can We Talk About 2012, Already?
Marketing Daily, Drew Neisser - Thursday, October 13, 2011
Wallowing in the Yankees' ignominious demise, I was momentarily frozen. ...
- CMOs On Social Media: Do As I Say
Marketing Daily, Aaron Baar - Tuesday, October 11, 2011
Top marketers from around the world and across industries recognize the growi ...
- CMOs Failing On Customer Obsession
Marketing Daily, Sarah Mahoney - Monday, October 10, 2011
Just as 95% of people believe they are above-average drivers, plenty ...
- CMO Council: Hey, Banks, You're Blowing It
Marketing Daily, Aaron Baar - Friday, October 7, 2011
Consumers' relationship with their banks is as tenuous as it's ever bee ...
- Target Loses CMO To JC Penney
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 4, 2011
Longtime Target Corp. veteran and chief marketing officer Michael R. Francis ...
- Cabela's Hires Williams As New CMO
Marketing Daily, - Wednesday, September 28, 2011
Cabela's has hired Scott K. Williams as EVP/chief marketing and e-commerce office ...
- Lincoln Financial Taps DePeau For CMO Spot
Marketing Daily, - Wednesday, September 21, 2011
Lincoln Financial Group has named Jamie DePeau as CMO effective immediately. DePe ...