- P&G Veteran James Moorhead Is Now Dish CMO
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The guy behind Old Spice's "Man Your Man Could Smell Like" ...
- Target Taps McKinney Chief As New CMO
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
Target, which has been without a marketing chief since Michael Francis join ...
- TrueCar's New Agency Also Its CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
TrueCar.com has hired Santa Monica-based Donat/Wald + Haque to handle marketing consulti ...
- Allstate CMO LaNeve Resigns
Marketing Daily, Tanya Gazdik - Monday, February 27, 2012
Mark LaNeve, Allstate Corp. senior executive vice president, agency operations and chi ...
- CMOs Becoming 'Marketing CEO Super-Species'
Marketing Daily, Karlene Lukovitz - Saturday, February 18, 2012
Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanni ...
- Macy's Makes CMO Changes
Marketing Daily, Sarah Mahoney - Thursday, February 2, 2012
Macy's says it is promoting Peter Sachse, CMO and chairman of macys.co ...
- General Mills CMO On Digital Initiatives
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especial ...
- General Mills CMO On Digital Initiatives
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 2, 2012
Mark Addicks, CMO for General Mills, wants to reinvent food packaging, especial ...
- Fandango CMO Heads To M-GO
Marketing Daily, Aaron Baar - Tuesday, January 31, 2012
Ted Hong will lead leading marketing and communications around consumer adoption ...
- Innocent Drinks Gets New Marketing Chief
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 26, 2012
Innocent Drinks has promoted innovation leader Douglas Lamont to marketing director aft ...
- Correction: Arby's, Not Denny's, Hired A New CMO
Marketing Daily, Nina Lentini - Friday, January 13, 2012
A brief published on Friday, Jan. 13, incorrectly referred to "Denny's" ...
- Burger King Adds Agencies; Arby's Hires New CMO*
Marketing Daily, Karlene Lukovitz - Thursday, January 12, 2012
Marketing teams and strategies continue to be very much in flux amo ...
- Arby's Taps Russ Klein As CMO
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
Russ Klein, a marketing vet of Burger King, 7-Eleven, Dr Pepper a ...
- Dell To Expand CMO Role
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 10, 2012
Dell will expand the role of SVP/CMO Karen Quintos to include responsibili ...
- Denny's: Covering All Of The Bases
Marketing Daily, Karlene Lukovitz - Friday, January 6, 2012
Reflecting the growing diversity of U.S. consumers, Denny's -- "America's Diner" ...
- Ogilvy Names New Global CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 5, 2012
Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwi ...
- O&M Names Promotes Crampsie To WW CMO, Replaces Mascheroni
Raw, Joe Mandese - Wednesday, January 4, 2012
WPP's Ogilvy & Mather unit has named Lauren Crampsie Worldwide CMO, replaci ...
- True Value Names New VP Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 21, 2011
True Value has named Blake Fohl as its new VP marketing a ...
- Bank Marketers Re-think Communication
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2011
With continuing media and regulatory scrutiny, respondents admit there is a ne ...
- Marketers Struggle With Social Media
Marketing Daily, Tanya Gazdik - Monday, December 12, 2011
Marketers are investing in social media. People are logging in and "likin ...
- Zimmerman Taps Ryan Linder As CMO
Marketing Daily, Karl Greenberg - Wednesday, December 7, 2011
Zimmerman Advertising, a national retail brand agency, announced that Ryan Linder join ...
- Rebecca Carr Named CMO At Foxwoods
Marketing Daily, Nina Lentini - Monday, November 28, 2011
North America's largest casino has named the former head of global marketi ...
- McKinsey's Edelman Says Ditch The Funnel
Marketing Daily, Karl Greenberg - Monday, November 28, 2011
Speaking at the CMO Council, David Edelman explained that McKinsey has co ...
- Zurich Financial CMO Arun Sinha Talks Turkey
Marketing Daily, Karl Greenberg - Tuesday, November 22, 2011
Making the changes that allowed the company to become more humane mea ...
- Levi's Creates Unified Voice, E-commerce Success
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
How do you make a decentralized global apparel company without a singl ...
- The Children's Place Gets New VP Marketing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 15, 2011
The Children's Place Retail Stores has announced the appointment of Lori Taub ...
- Retail CMOs See Fewer Choices For Holiday Shoppers
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2011
"In August/September, when these chains were firming up their inventory decisions f ...
- CMO Institute Debuts Conference In N.Y. On Nov. 17
Marketing Daily, Karl Greenberg - Friday, November 4, 2011
The CMO Institute debuts its North American Chief Marketing Officer Conference (CM ...
- DreamWorks Animation Extends CMO Anne Globe's Contract
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
DreamWorks Animation has extended the employment contract of chief marketing officer An ...
- Cincinnati Gets A Marketer
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Denyse Ferguson is Cincinnati's marketing chief, charged with making the city ...