Tag results for "cmo"
- BCG's Rose: Marketing Comms At 'Break Point' After years of evolutionary change, digital media have now brought marketing communicatio ...
- Heineken Taps Lysyj For CMO Heineken has named Lesya Lysyj as CMO, effective Feb. 28. Lysyj wi ...
- Struggling Gap Names New CMO; Taps Ogilvy The moves are part of sweeping changes at Gap Inc.'s floundering flagshi ...
- Walmart Taps Mac Naughton As CMO Wal-Mart Stores says it has promoted Duncan Mac Naughton to chief merchandisi ...
- Oren Aviv Named CMO At 20th Century Fox In his new position, Aviv, who had been head of production ...
- Charles Schwab CMO Saeger -- Gone Becky Saeger joined Schwab in 2004 as EVP, brand management and marketi ...
- Mazda CMO: Taking 'Zoom-Zoom' To Next Level Big changes at Mazda North America this year. New CMO, new agenc ...
- Visa's Richelle Parham Joins EBay As CMO Of North America ...
- Ex-Pepsi NA CMO Sees Parallels At EquinoxSome may see Cie Nicholson's new job as chief marketing officer f ...
- Aflac's Charney Takes CMO Job At ProgressiveProgressive today named Jeff Charney as its new chief marketing officer, accordi ...
- Charney Ducks Out Of Aflac, Jumps To CMO Of As Yet Undisclosed CompanyJeff Charney, the high-profile CMO of insurance marketer Aflac has left ...
- Kodak Names Pradeep Jotwani SVP And CMO ...
- Many CMOs Have No Defense For Sports Ambush Marketing ...
- Q&A With Subway's Franchisee Advertising CMO Tony Pace Noreen O'Leary chats with Tony Pace, CMO of Subway's Franchisee Advertising Fu ...
- Marketing Risks Come With Sponsorship TerritoryThe latest CMO Council study, "Doing Away With Foul Play," on marketer ...
- Study: Insurance Marketers Missing Opportunities For the most part, consumers are happy with their insurance experience, b ...
- L'Oreal's Marc Menesguen Becomes Its First CMO Marc Menesguen, a 25-year veteran of L'Oreal's marketing and general-management ranks, wi ...
- Heineken Seeks New CMO ...
- Equinox Taps Pepsi Ex Nicholson For CMOEquinox has tapped hired Cynthia Nicholson, former CMO of PepsiCo, as E ...
- P&G Veteran Exec Joins Welch's As CMO ...
- Great CMOs Drive Change From Within Dick Patton, who leads Egon Zehnder International's Global CMO practice, cites Domino ...
- Scottrade Promotes Kim Wells To CMO The former director of branding and Web site marketing for Scottrade wi ...
- Traditional Advertising: Why Companies Need It "The media of advertising may change, but its central role in bra ...
- Popeyes CMO Richard Lynch Talks Turkey About Chicken Hundreds of Popeyes' fans emblazoned in orange took to Times Square yesterd ...
- Jamba Juice CMO Talks About Its WNBA Partnership Jamba Juice CMO Susan Shields chats with Patricia Odell about the brand ...
- Accenture: CMOs Face Greater Responsibility "[Marketers are] being laden with more responsibility and greater responsibility for profitab ...
- Ewanick: New Buick, All-New Web Sites For 4 BrandsIn this second installment based on a chat with Marketing Daily, Jo ...
- It's About The Four Brands, And GM Ain't One Of 'Em"Chevy has a soul other brands can only dream of having," sa ...
- Kmart's CMO Lists Fashion Over Value In Back-to-School Strategy Kmart CMO Mark Snyder, a former Holiday Inn marketing executive, discusses t ...
- Nine Stupid Things A CMO Did Today Love it, particularly No. 8: "Ignore content. Writers are too damned expensi ...
