- Study: Political Advertisers Should Allocate 15% Of TV Spend To Streaming
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Traditional TV still reaches 81% of frequent-voter household, while 51% reached v ...
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We still end up in the mid-single-digit growth rate for this quart ...
- Comcast Q3 Revenue Slips, But Beats Expectations
Television News Daily, Wayne Friedman - Thursday, October 27, 2022
Comcast overdelivered on expected revenue results, but saw declines in key reven ...
- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"The advertising environment is challenged as supply chain disruptions have restricted invento ...
- Cable TV Networks' Road Trip: Picking Up Passengers - And Changing Direction
TV Watch, Wayne Friedman - Wednesday, October 19, 2022
Comcast's Spectacor is pulling the plug on the video game-centric G4 networ ...
- Comcast Promotes Cavanagh To President
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Mike Cavanagh will continue as CFO while working with Comcast Chairman/CEO Bri ...
- TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "swe ...
- Another Big TV/Media Merger -- Even Bigger Than Warner Bros. Discovery? Why Not?
TV Watch, Wayne Friedman - Friday, September 23, 2022
Could there be an even bigger media merger than the recently complet ...
- Comcast CEO Says He'd Welcome Chance To Buy Hulu
Digital News Daily, Karlene Lukovitz - Thursday, September 15, 2022
Brian Roberts' remarks were in reaction to remarks from Disney CEO B ...
- Comcast Names Midha Effectv GM
Digital News Daily, Karlene Lukovitz - Wednesday, September 14, 2022
Midha was previously Comcast Advertising's chief growth officer. ...
- Media Profanity: Don't Call My Business 'Cable'-Like
TV Watch, Wayne Friedman - Wednesday, August 10, 2022
Some analysts are saying that FAST networks -- free, ad-supported television ...
- Peacock's Subscriber Stall: Another 'Streaming Recession' Indicator?
Advanced TV Insider, Karlene Lukovitz - Thursday, July 28, 2022
Peacock is the latest major streamer to see subscriber growth fizzle. Growi ...
- NBCU Q2 Ad Revenue Slips, Estimates $2.5B Loss For Peacock For 2022
Television News Daily, Wayne Friedman - Thursday, July 28, 2022
NBCU says its ad revenue dropped 1.3% due to a decline ...
- Comcast Looking To Buy Vizio? Maybe Not, But Media Consolidation Is Coming
TV Watch, Wayne Friedman - Thursday, July 28, 2022
Media consolidation in streaming/CTV is coming, even if Comcast is not looki ...
- Effectv GM James Rooke Promoted To President, Comcast Advertising
Television News Daily, Wayne Friedman - Wednesday, July 6, 2022
Comcast Advertising -- which includes FreeWheel, Effectv, and AudienceXpress -- has promot ...
- NBC Sports To End Olympic Channel Cable Network In September
Television News Daily, Wayne Friedman - Friday, July 1, 2022
"In order to best reach our target audiences, we are reevaluating o ...
- Sports TV Advertising Adds Unique Reach To Campaigns
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports TV advertising in particular adds unique reach -- while programmatic ...
- Pay-TV Sub Losses Tick Up In Q1, Comcast, DirecTV Hardest-Hit
Digital News Daily, Karlene Lukovitz - Wednesday, May 18, 2022
vMVPDs' losses accelerated in the quarter. ...
- Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies... And Trust?
TV Watch, Wayne Friedman - Wednesday, May 18, 2022
Ad-supported TV has always been a thing. Now the messaging is looki ...
- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
TV Watch, Wayne Friedman - Monday, May 16, 2022
Shifting business away from traditional media distribution partners has been an iss ...
- Stock Market Indices Plunge, Media Stocks Along For The Ride - Down
TV Watch, Wayne Friedman - Monday, May 9, 2022
Media stocks have plummeted since the year began, much more than t ...
- Peacock Q1 Revenues 41% Higher To $472M, Super Bowl, Olympics Boost NBCU Advertising By 60%
Television News Daily, Wayne Friedman - Thursday, April 28, 2022
NBCU's Q1 media revenues grew 36% to $6.9 billion -- with ...
- Charter, Comcast Team On New Streaming Platform
Digital News Daily, Karlene Lukovitz - Wednesday, April 27, 2022
The two largest cable companies are joining the streaming wars with ...
- NBCU Coverage Gives Comcast Dominant Share Of Ad Market
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2022
The huge share of ad budgets gives NBCU a big share ...
- More Than Half Of U.S. Broadband Households Now Own Smart TVs
Advanced TV Insider, Karlene Lukovitz - Friday, March 18, 2022
As smart TVs become the default for streaming, standalone connected devices su ...
- Top Pay TV Providers See Subscriber Decline Of 5.8% In 2021
Television News Daily, Wayne Friedman - Wednesday, March 9, 2022
Cord-cutting continues to hurt top pay TV providers. The top seven cab ...
- Comcast Xfinity TV Platforms Add Apple TV+
Digital News Daily, Karlene Lukovitz - Tuesday, March 8, 2022
To promote Apple TV+ sign-ups, Xfinity users will have free access ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
The deal will allow VideoAmp to add data into its cross-platform measureme ...
- Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
January's increase is the best since August 2021, and compares with ...
- If The Broadband Business Is Slowing, Where Do Traditional TV Consumers Go?
TV Watch, Wayne Friedman - Tuesday, February 1, 2022
Many companies have moved into wireless-mobile phone services. Others believe they c ...