- Marketers Harness Email For Communication, Engagement With Consumers
Research Intelligencer, - Tuesday, January 25, 2022
Generating revenue and increasing brand awareness are popular reasons for email campaign ...
- Snoopy, Peanuts and the Bite-Sized Messages of Brand Humanity
Brand Insider Podcast, Steve Smith - Thursday, December 2, 2021
Seventy-one years after Charlie Brown and his neighborhood of friends, pets, unintelligib ...
- Florida Social Media Law Threatens Online Safety, Groups Say
Digital News Daily, Wendy Davis - Monday, November 15, 2021
"The Act will affirmatively harm Floridians by exposing them to a ran ...
- Consumers Increase Their Video Use While Email Is Flat: Study
Email Marketing Daily, Ray Schultz - Thursday, November 11, 2021
The COVID-19 pandemic has driven consumers to communicate with businesses and fami ...
- Regulate Big Social Media Like Broadcasting 100 Years Ago: Prof
TVBlog, Adam Buckman - Tuesday, November 2, 2021
Is pervasive social media the same as broadcasting? And if it i ...
- Senate Bill Threatens Web Companies With Lawsuits Over Recommendations
Digital News Daily, Wendy Davis - Wednesday, October 20, 2021
The "Protecting Americans from Dangerous Algorithms Act" would allow people to s ...
- Sinch To Acquire Pathwire, Owner Of Mailgun, Mailjet And Email On Acid, For $1.9B
Email Marketing Daily, Ray Schultz - Thursday, September 30, 2021
The news comes just three months after Pathwire's purchase of Email ...
- New Apple Feature Can Leak IP Addresses: Report
Email Marketing Daily, Ray Schultz - Friday, September 24, 2021
Apple reportedly has patched iCloud Private Relay, but not for iOS 1 ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 8 ...
- Google To Enable Calls Via The Gmail App
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
Co-workers can hold ad-hoc conversations through Gmail, using the Google Meet capabil ...
- Vanilla Sky -- And Beyond
Media Insider, Steven Rosenbaum - Monday, August 30, 2021
Think about the complex challenges those working for the rebirth of citi ...
- Salesforce And Slack Are Now Getting Integrated
Email Marketing Daily, Ray Schultz - Wednesday, August 18, 2021
The combined platforms offer workflow notifications and other tools for sales te ...
- Email Love: Consumers Prefer It When Shopping Online
Email Insider, Ray Schultz - Tuesday, August 17, 2021
People are shopping more online, and they rate email as the be ...
- Consumers Value Privacy But Are Still Shopping Online, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, August 17, 2021
Most prefer email for marketing communications, with text a distant second, Treasu ...
- Foreign Language Capability Is Available To Email Marketers
Email Marketing Daily, Ray Schultz - Thursday, August 12, 2021
Influitive can help brands engage customers in all touchpoints in eight language ...
- WARC Report Identifies Trends Among 2021 Cannes Lions Effectiveness Winners
MAD, Amy Corr - Thursday, August 5, 2021
WARC interviewed both jurors and Creative Effectiveness Lions winners and analyzed t ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable I ...
- B2B The Force: Should Executives Be Sales Drivers Or Growth Enablers?
Email Insider, Ray Schultz - Friday, July 30, 2021
Marketing and digital design play important roles in B2B development, Stein I ...
- Bill Seeks To Strip Websites Of Protections For False COVID-19 Information Posted By Users
PolicyBlog, Wendy Davis - Thursday, July 22, 2021
President Joe Biden recently accused Facebook of "killing people" by allowing fal ...
- Mobile App Spend Tops $34B Worldwide In Q2 2021: App Annie
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 2, 2021
Consumers spent $34 billion worldwide in Q2 2021 on mobile apps ...
- Study: Texting On the Rise Among Consumers And Marketers
Email Marketing Daily, Ray Schultz - Tuesday, June 29, 2021
Almost two-thirds of consumers have subscribed to texts from at least o ...
- The Email Love Bug: Channel Tops Four Global Markets
Email Insider, Ray Schultz - Thursday, June 17, 2021
Most prefer email, right up to the C-suite. But mobile is emergi ...
- Starcom And Telenor Group Create Data Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, June 7, 2021
Starcom will broker data to support the brand and its corporate identi ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve servic ...
- Russia, U.S. Take Different Approaches As Google Given 24 Hours To Remove Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 24, 2021
Russia's communications watchdog Roskomnadzor on Monday gave Google 24 hours to dele ...
- Biden Revokes Trump Order Targeting Social Media
Digital News Daily, Wendy Davis - Friday, May 14, 2021
President Joe Biden on Friday revoked former President Trump's controversial executive ord ...
- BSSP Bolsters Leadership Team, Taps OMD's Stumpo
MAD, Larissa Faw - Tuesday, May 11, 2021
Among the new hires are Kerri Stumpo who joins from OMD ...
- Overstock Hires CMO From Amazon To Focus On Mobile And Brand
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Overstock CEO Jonathan Johnson is "stoked" to have Elizabeth Solomon join t ...
- Would Biden's Infrastructure-Broadband Plan Impact A DirecTV/Dish Merger?
Television News Daily, Wayne Friedman - Tuesday, April 13, 2021
Total U.S. pay TV subscriber homes dropped 7.3% in Q4 2020 ...
- Segment Founder Discusses APIs And $3.2 Billion Twilio Deal
Around the Net in Email, Ray Schultz - Thursday, April 8, 2021
Segment founder Peter Reinhardt explains why he is bullish four months after Twil ...