- With Smartphone Center Of Connected Galaxy, It's Add Value Or Go Home
Marketing Daily, Karl Greenberg - Tuesday, December 2, 2014
Walmart is a good example of the value-add equation. The company's ...
- Creativity Hacks: Improve Your Team's Social IQ
Marketing Daily, Sarah Mahoney - Monday, November 17, 2014
It all comes down to simple hacks that can improve flaws ...
- A Million Workouts Per Day Powering UnderArmour's Shift To Tech
Marketing Daily, Sarah Mahoney - Thursday, November 13, 2014
In a presentation at the 4A's CreateTech conference in Cambridge, Mass., ...
- Influence Doesn't Mean Fan Base And Celebrity
Marketing Daily, Karl Greenberg - Wednesday, November 5, 2014
Kunal Muzumdar, one of the participants on an Ad:Tech NY panel ...
- For JetBlue, T-Mobile And Bank Of America, Growth Means Redefining The Reviled
Marketing Daily, Karl Greenberg - Friday, October 17, 2014
This year's Association of National Advertisers' Masters of Marketing conference in Orlan ...
- Brand-Agency Relationships Headline Topics From AdExchanger's Programmatic I/O
Real-Time Daily, Tyler Loechner - Friday, September 19, 2014
RBC Capital Markets has posted a roundup of the AdExchanger Programmatic I ...
- IBM's Fredette Talks Masters At Montauk
Marketing Daily, Karl Greenberg - Tuesday, September 16, 2014
John Fredette, manager, global media and sponsorship marketing at IBM, talked abo ...
- Maker Studio Could Be Really Big, Someday, Disney Exec Says
Around the Net in Video, P.J. Bednarski - Friday, September 12, 2014
Though it's just a (maybe) $950 million drop in the bucket f ...
- Twitter To Host Mobile Developer Event
Mobile Marketing Daily, Mark Walsh - Wednesday, September 10, 2014
Twitter announced plans to hold its first conference for mobile developers. Whi ...
- BlogHer: 10 Years Later
Engage:Moms, Stephanie Azzarone - Tuesday, August 12, 2014
In late July, I attended the 10th anniversary celebration of BlogHer, t ...
- Vidyo Nabs $20M In Financing, Democratizes Video Collaboration
Online Video Daily, Gavin O'Malley - Friday, July 11, 2014
Vidyo is taking another $20 million in financing. It seeks to brid ...
- Google's New Products Live Streamed Today
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 25, 2014
Google I/O, the annual technology conference, kicks off today with new-product speculati ...
- Brands Meet Brands At Next Week's Licensing Expo
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Chris DeMoulin, president of Licensing Expo -- the biggest global trade sh ...
- Honey Maid's Gary Osifchin Talks Real Families
Marketing Daily, Karl Greenberg - Thursday, May 22, 2014
Honey Maid sought "to reinvent the Honey Maid in a way that ...
- Back By Popular Demand, Citi's New Banking App
Marketing Daily, Karl Greenberg - Wednesday, May 21, 2014
Melissa Stevens, director, global Internet and mobile banking program at Citi Connection ...
- OMMA Native Asks 'What Is Native'?
Marketing Daily, Karl Greenberg - Monday, May 19, 2014
"One of the issues I've experienced is we don't know what ...
- Will Native Drive The Next Advertising Renaissance?
Marketing Daily, Karl Greenberg - Monday, May 19, 2014
Given that The New York Times has created highly engaging, sophisticated a ...
- Story Worldwide's Cheyfitz Channels The Spirit Bison
Marketing Daily, Karl Greenberg - Tuesday, April 29, 2014
"The cave drawings were created communally to bring meaning to a chaot ...
- How Turner's Classic Became The Comic-Con Of Hollywood's Golden Age
MediaPost Weekend, Phyllis Fine - Saturday, April 26, 2014
HOLLYWOOD -- "Exorcist" director William Friedkin told his Linda Blair crucifix masturbati ...
- Industry Comes Together To Discuss Future; TV Is Completely Absent
Online Spin, Maarten Albarda - Monday, April 14, 2014
Earlier this week I attended the Festival of Media Global in Rom ...
- Ad-Tech vs. Marketing Tech = Sean 'Puffy' Combs vs. Hillary Clinton
Marketing Daily, Ann Balboa - Thursday, April 10, 2014
The future is finally here with marketing products that can truly he ...
- Salesforce Study Says CMOs Are Driving Revenue
Marketing Daily, Karl Greenberg - Thursday, April 3, 2014
Internally, marketers are focusing on data acquisition, testing and optimization, and flexib ...
- 2014 Presents A Year of New Social Media Conferences For Sponsors And Brands
Engage:Moms, Maria Bailey - Wednesday, April 2, 2014
There was a day in the not-too-distant past when sponsors had on ...
- Brand Purpose Drives Digital At General Mills
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2014
"The old brand briefing for commercials is especially important in the digit ...
- Kimberly-Clark CMO Urges End To Status Quo
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2014
"The investment in the status quo is massive," says Clive Sirkin, speaki ...
- Re:think 2014 - Great. But Don't Blink
Online Media Daily, Gabe Samuels - Wednesday, March 26, 2014
The ARF conference sharply focused on the three priorities facing the ...
- Is SXSWi Actually More Relevant Than Ever Now?
Online Spin, Joe Marchese - Thursday, March 6, 2014
If you're headed to South by Southwest Interactive this weekend, as ...
- Marissa Mayer To Speak At 4As Conference
MAD, Steve McClellan - Sunday, February 9, 2014
Yahoo CEO Marissa Mayer is taking more responsibility for selling her company ...
- Hillary Clinton Gets Warm Welcome From Dealers
Marketing Daily, Karl Greenberg - Monday, January 27, 2014
Dealers gave her standing ovations before and after, clapping often, with t ...
- Erwin Penland Wants You! In Advertising
Mediapsssst, Richard Whitman - Monday, January 27, 2014
Now there's some food for thought. And women's leadership group C200 h ...