- BMW Lays Out Dealership Plan At NADA
Marketing Daily, Karl Greenberg - Saturday, January 25, 2014
Ludwig Willisch, president and CEO for BMW North America, laid out t ...
- What Happens In Vegas Stays In Vegas? Not Anymore!
Mediapsssst, Richard Whitman - Friday, January 17, 2014
Smartphones took care of that. 'Influential Marketer' attempts to hit guy ...
- Michael Bay On Stage Meltdown at CES Samsung Event
Around the Net in Video, P.J. Bednarski - Tuesday, January 7, 2014
Director Michael Bay, who Samsung intended to have hype some of i ...
- TiVo Has Its CES Head in The Cloud
Around the Net in Video, P.J. Bednarski - Tuesday, January 7, 2014
TiVo showed off a Network DVR (NDVR) cloud television prototype at CE ...
- CES & the Quest for Commercially Viable Products
MobileShopTalk, Chuck Martin - Monday, January 6, 2014
Billed as the official media event of the International CES, the me ...
- Does A Deer Buzz In The Valley?
Performance Marketing Insider, Aaron Goldman - Thursday, December 12, 2013
First it was the bear pooping in the woods. Then it w ...
- No Real-Time Marketing? Try Real Data, Purpose
Marketing Daily, Karl Greenberg - Wednesday, December 4, 2013
Data for data's sake is garbage. That was a major point presente ...
- Coca-Cola's Hub Drives Real-Time
Marketing Daily, Karl Greenberg - Wednesday, December 4, 2013
Coke's scope is global, but that requires a one-stop real-time resource f ...
- Premium Drives Dating, Music Engagement, Revs
Marketing Daily, Karl Greenberg - Tuesday, November 19, 2013
At the Mapping Mobile Conference, panelists spoke about everything from consumer resear ...
- Wearable Device Makers Look For Killer App
Marketing Daily, Karl Greenberg - Wednesday, November 13, 2013
A smartwatch's success depends to some extent on affordability, but affordability depen ...
- Social Media: Big ROI For Big Companies
Marketing Daily, Karl Greenberg - Monday, November 11, 2013
Giant global brands are getting big payoffs from small social media pla ...
- OMMA: Culture, Leadership, Perception In Going Native
Marketing Daily, Karl Greenberg - Wednesday, November 6, 2013
Steve Rubel, EVP of global strategy and insights at Edelman, took ...
- Expo, Geometry Global: Don't Ignore The Connected
Marketing Daily, Karl Greenberg - Wednesday, November 6, 2013
At an Ad:Tech panel on Wednesday, Daphne Kwon, CEO of social-video outrea ...
- Where's The Wall? Mulling Native Ad Legal Issues
Marketing Daily, Karl Greenberg - Tuesday, November 5, 2013
Overarching legal issues exist around where the firewall should be between nati ...
- The Conference Attendee's Bill Of Rights
Marketing Daily, Drew Neisser - Wednesday, October 23, 2013
Conferences can be transporting, opening your mind to new worlds and creati ...
- Chevrolet Fires Up Sonic At Comic-Con
Marketing Daily, Karl Greenberg - Thursday, October 10, 2013
This year, Chevrolet has its Sonic on display at the New Yo ...
- At The ANA, A Call To Differentiate Or Die
Marketing Daily, Karl Greenberg - Sunday, October 6, 2013
John Costello, president of global marketing and innovation for the brand, talk ...
- Walmart's Quinn: Follow Brand Purpose And Innovate!
Marketing Daily, Karl Greenberg - Saturday, October 5, 2013
Not only are marketers facing an uncertain economy and one that's ...
- Energizing The Group Market
Marketing: Travel, Gary Leopold - Monday, October 7, 2013
Time to take aim at delivering more value to this critical mark ...
- Bazaarvoice: Don't Just Stand There, Say Something!
Marketing Daily, Karl Greenberg - Wednesday, October 2, 2013
Brand engagement platform Bazaarvoice, whose Connections service distributes the brand's voice acro ...
- Tripodi: Coca-Cola Wants The World To Sing
Marketing Daily, Karl Greenberg - Tuesday, September 24, 2013
"Coca-Cola has moved from thinking about being the best in the wor ...
- At OMMA Global: Data Drives The Story
Marketing Daily, Karl Greenberg - Tuesday, September 24, 2013
"We are about connecting people to things they need and love," sa ...
- Purina Answers SOSes With Social Media
Marketing Daily, Karl Greenberg - Monday, September 23, 2013
Purina's Michael Kotick said the upside is big, since in today's connect ...
- AT&T's Lee: Real-Time Rosy, But Watch For Thorns
Marketing Daily, Karl Greenberg - Monday, September 23, 2013
Speaking at MediaPost's OMMA Global conference, Esther Lee, SVP brand marketing, advertisi ...
- Advertising Week Is One Of The True Industry Bright Spots
Truth In Advertising, Jon Bond - Monday, September 23, 2013
With all the changes happening in our industry, conferences like this off ...
- Lexus Pursues Awareness With New Improv Ads
Marketing Daily, Karl Greenberg - Wednesday, September 18, 2013
Called "It's Your Move After Dark," the partnership with NBCUniversal comprises ...
- How Conference Organizers Can Reduce Their Eco-Footprint
Marketing: Green, Brigid Milligan - Wednesday, September 18, 2013
As the fall conference season kicks off, I find myself thinking abo ...
- GSA Squeezes SmartPay Charge Card
Research Brief, Jack Loechner - Wednesday, September 4, 2013
The Federal Times reports that federal travel card spending is down 1 ...
- CMO Roundtable At Cannes Lions Mulls Major Report
Marketing Daily, Karl Greenberg - Tuesday, June 25, 2013
The World Federation of Advertisers' Marketing2020 study, based on a global surv ...
- Millennials Want To Save The World ... On Facebook
Marketing Daily, Karl Greenberg - Wednesday, May 29, 2013
It's about the platform, baby. Engaging Millennials in world peace means getti ...