- Peloton Cuts Marketing, CTV Subscription Revenue Rises 36%
Television News Daily, Wayne Friedman - Thursday, August 25, 2022
Peloton Interactive dramatically lowered its marketing efforts in its latest quarterly peri ...
- 59% Of U.S. Adults Watch Video Daily On Non-TV Devices
Advanced TV Insider, Karlene Lukovitz - Thursday, August 25, 2022
Half of adults watch daily on a mobile phone. And SVODs p ...
- CTV Fraudsters Targeting Millions Of Internet-Connected Devices: DoubleVerify
Television News Daily, Wayne Friedman - Wednesday, August 24, 2022
Internet-connected devices are being targeted in a new fraud scheme, LeoTerra, th ...
- Consumers Want Help Managing Technology, Subscriptions
Research Intelligencer, - Thursday, August 11, 2022
People have grown more familiar with technology while working from home ...
- SoulCycle Wants You To Scrap Your Peloton
Marketing Daily, Sarah Mahoney - Thursday, July 28, 2022
SoulCycle wants to coax home exercisers back to the studio. It's givi ...
- Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
RuTarget, the ad-tech firm owned by a Russian state bank, had visibili ...
- Snap Brings 'Mind Ordering' To Domino's Lovers With New AR Lenses
Digital News Daily, Colin Kirkland - Tuesday, June 14, 2022
The lenses feature a link inviting Snapchatters to learn more about Domino ...
- Meta Halts Multiple Metaverse-Related Hardware Projects
Digital News Daily, Colin Kirkland - Friday, June 10, 2022
Meta is citing rising costs of its metaverse-unit Reality Labs as we ...
- Nearly 90% Of U.S. Households Have At Least 1 Internet-Connected TV Device, Study Finds
Television News Daily, Wayne Friedman - Friday, June 3, 2022
U.S. connected TV devices have grown nearly 70% over the past fi ...
- Smart-Luggage Brand Partners With YouTube Celeb iJustine For New Product Launch
Digital News Daily, Colin Kirkland - Monday, May 23, 2022
With an Apple AirTag, the suitcase enables buyers to track luggage usi ...
- Meta Reintroduces The Metaverse With Its First Retail Store
Digital News Daily, Colin Kirkland - Monday, April 25, 2022
The Meta Store will open May 9 and will offer hands-on experienc ...
- Smart TVs Establish Key Beachhead For Connected-Home Technology
Research Intelligencer, - Monday, April 11, 2022
More than three-quarters of U.S. households now own a smart TV, t ...
- Streaming Adoption Grows As Video Programming Choices Multiply
Research Intelligencer, - Thursday, April 7, 2022
The number of program titles on U.S. traditional TV and streaming servic ...
- TickTalk Smartwatch Wrongly Collected Children's Data, Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, March 9, 2022
"TickTalk's website and privacy policy do not effectively provide notice to paren ...
- Native Ads On Television Grab More Viewer Attention Than Traditional Formats
Research Intelligencer, - Friday, March 4, 2022
Ad "extensions" that break the monotony of back-to-back traditional ads on connect ...
- Google Gives Devices 'Social Intelligence,' Enables Non-Verbal Communications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 1, 2022
Google is exploring how to give computers "social intelligence" to interact wi ...
- Peloton CEO Foley Steps Down As Company Slashes Costs, Plans To Cut 2,800 Jobs
Digital News Daily, Wayne Friedman - Tuesday, February 8, 2022
Peloton Interactive is cutting costs and plans to cut 2,800 jobs ...
- AI Key To Making First-Party Data Work
Data & Programmatic Insider, Laurie Sullivan - Monday, February 7, 2022
Artificial intelligence-powered marketing technologies communicate with consumers and know what they wa ...
- Troubled Peloton Interactive Targeted By Suitors, 'WSJ' Reports
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Embattled Peloton Interactive is being targeted by possible suitors, including Amazon, accordi ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
The acquisition of CoreMedia Systems will provide direct and brand response analytic ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The Future
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
One goal at Google TV is to grow the company's device footprin ...
- Multi-Device Video Viewing Now The Norm In Broadband Households
Video Insider, Karlene Lukovitz - Tuesday, January 11, 2022
Nearly 70% of U.S. broadband households own at least one connected streami ...
- Google's Buzzword At CES 2022 -- Connectivity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 6, 2022
"For the first time with Android, we're also focused on building f ...
- Consumers Trade Up For Higher-End Smart TVs During Pandemic
Research Intelligencer, - Thursday, January 6, 2022
The portion of households that said they owned a 4K ultra-high-definition ...
- Digital Ad Dollars Shift To CTV -- And Other 2022 Predictions
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 29, 2021
Connected TV is set to grab ad dollars from digital budgets, n ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Search & Performance Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- Netflix Adds Voice Assistant Technology SoundHound
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 20, 2021
The deal means that smart TV set-top manufacturers can now integrate Netflix ...
- Infutor Adds Onboarding, Crosswalk Capability For 150 Million CTV Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
The goal is to make it easier to reach and activate connect ...
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Edison Interactive today announced that Place Exchange, a supply-side platform for programmat ...
- CIMM Developing Guide To Converged TV Measurement Providers
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
The guide aims to provide profiles and objective comparisons of the capabiliti ...