- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop Online
Email Insider, Ray Schultz - Monday, June 27, 2022
Product demonstration videos are popular, but unboxing videos are less so, Brightco ...
- 'Revenge Spending' And The Groundswell Of Inflationaires
MediaDailyNews, Hunter Thurman - Friday, June 24, 2022
While the only constant is that things will continue to change, mo ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Over 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- Google Core Web Vitals: Data Shows Retail And Ecommerce Improved
Performance Marketing Insider, Laurie Sullivan - Thursday, June 23, 2022
BrightEdge analyzed how marketers curate experiences for consumers 9 months after Google ...
- Easy to Heat, Fun to Eat - How Listening More Intently to Consumers Helped White Castle Power through the Pandemic
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
By asking good questions, listening intently to consumers, and then acting bas ...
- Community, Connection & CAC
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
By partnering with HBCUs and non-profits in key locales, 4th Ave Mark ...
- CMOs Worry Most About Privacy Issues, Complex Media Landscape
Research Intelligencer, - Monday, June 20, 2022
Amid the changes in media and technology, marketing executives are looking ...
- AR Gives Most Consumers More Confidence In Purchases, Study Finds
Digital News Daily, Colin Kirkland - Thursday, June 16, 2022
The tools and information consumers seek most are lacking for 67% ...
- Brands Struggle With Providing Good Customer Experiences
Research Intelligencer, - Friday, June 10, 2022
Amid supply-chain bottlenecks and labor shortages, businesses face greater difficulties in keepi ...
- Smartify Media Partners With Samsung, Helps SMBs Generate Ad Revenue From DOOH Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
The program allows businesses to gain incremental, recurring revenue from digital advertisin ...
- Airlines Ignore 76% Of Customer Complaints On Social Media: Study
Digital News Daily, Colin Kirkland - Wednesday, June 8, 2022
Customer-experience platform Emplifi analyzed comments from brands on Facebook and Twitter ...
- ANA Urges California Privacy Agency To Revamp Proposed Rules
Digital News Daily, Wendy Davis - Wednesday, June 8, 2022
"The proposed draft rules consequently exceed the agency's authority by handing do ...
- Gen Z Says Bring It On: They're Open To Email And Personalization
Email Insider, Ray Schultz - Thursday, June 9, 2022
But consumers are sick of badly personalized digital ads, Scorpion reports. ...
- Customer Satisfaction Scores Vary For Top Streaming Brands: Study
TVBlog, Adam Buckman - Wednesday, June 8, 2022
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock a ...
- Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
Audio can change the way consumers feel about a brand. Recent studi ...
- New Platform Lets Game Creators Monetize With Non-Disruptive Ads
Digital News Daily, Colin Kirkland - Thursday, June 2, 2022
Tech platform 4D Sight announced today the beta launch of a n ...
- Video as the Content Marketing Model for Multicultural
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
For brands to effectively embrace a Multicultural world they need to accurate ...
- Supply-Chain Bottlenecks Test Consumer Brand Loyalty
Research Intelligencer, - Thursday, June 2, 2022
About 70% of consumers worldwide said they had switched brands at lea ...
- Fewer Americans Say They Feel Represented In Advertising
Research Intelligencer, - Wednesday, June 1, 2022
Consumers are showing signs of disillusionment with the power of media ...
- 4 Ways To Renew Your Brand's Experiential Rewards
Marketing Insider, Barb Olson - Tuesday, May 31, 2022
For one, expand experiences with strategic partners whose values align with a ...
- Trader Joe's, HEB Grocery, Patagonia Tops In Brand Reputation
Marketing Daily, Sarah Mahoney - Tuesday, May 24, 2022
"Companies delivering on time and keeping their promises despite supply-chain issues a ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- LEGOLAND Builds a Bridge To Cognitive Diversity
Brand Insider Podcast, Steve Smith - Friday, May 13, 2022
LEGOLAND Florida will be the first theme park resort destination to beco ...
- Google To Give Users Control Of Ad Content They See Across Its Properties
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google has previewed the launch of a feature that will give peop ...
- Brands, Get Ready To Meet Your Consumers In The Metaverse
Marketing Insider, Oliver Wright - Friday, May 6, 2022
Ecommerce can be enhanced by immersive and consultative experiences. Then build consum ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Varjo Platform Helps Advertisers Build High-Performance, Immersive Computing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
The Varjo Reality Cloud platform, powered by Amazon Web Services, launched Thursd ...
- Porsche Creates Experiential Director Position
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2022
After driving the track at the Porsche Experience Center, 80% of non-owne ...
- BMW Signs On As Kentucky Derby Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2022
The partnership allows BMW to have a large on-site footprint including t ...
- From 'The Social Network' To 'The World's Discovery Engine,' Why Zuckerberg Really Wants To Be Google
MediaDailyNews, Joe Mandese - Thursday, April 28, 2022
We're "seeing a major shift in feeds from being almost exclusively curat ...