- European Consumers Look For Ways To Cut Spending As Inflation Roars
Research Intelligencer, Rob Williams - Monday, November 28, 2022
Younger consumers are more likely to say they're canceling subscriptions to ap ...
- Survey Reveals The Brand Power Of Augmented Reality
Digital News Daily, Colin Kirkland - Tuesday, November 22, 2022
A survey of consumers of automotive, entertainment, fashion, beauty, retail, and trav ...
- Many Happy Returns - Or Not, Per PayPal Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Nearly one in four consumers have returned a greater percentage of the ...
- Consumers Are Eager To Support Small Businesses, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 22, 2022
Food and drink taste better when they are from a small busines ...
- Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2022
The global provider of hybrid customer experiences has launched a campaign ...
- Can Big-Spending Moviegoers Help A Struggling Economy?
TV Watch, Wayne Friedman - Monday, November 21, 2022
A study found NCM moviegoers who attended two blockbuster films this ye ...
- Families Connecting Through Gaming This Holiday Season, Survey Finds
Digital News Daily, Colin Kirkland - Thursday, November 17, 2022
Families are using video games to better connect during the holidays, ...
- Tech Scoop: IT Buyers Want Quality Content, But Struggle To Find It
Email Insider, Ray Schultz - Thursday, November 17, 2022
Almost all decision-makers are willing to share their information to gain acce ...
- Gift Cards Are Less Popular This Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, November 17, 2022
Most holiday shoppers are going for physical objects such as clothing a ...
- Hilton, Adobe Partnership Enables Students To Build Marketing Skills Using Anonymized Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
Adobe has announced a partnership with Hilton that will allow students ...
- Email Burn: Holiday Shoppers Are Annoyed By Excessive Frequency
Email Insider, Ray Schultz - Wednesday, November 16, 2022
Many shoppers also deplore holiday music that may begin to be hea ...
- Pinterest TV's First Shop The Holidays Event Launches
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
Pinterest TV on Monday launched its first Shop the Holidays event ma ...
- Mini USA Electric Vehicle Color Influenced By Fans
Marketing Daily, Tanya Gazdik - Monday, November 7, 2022
The automaker has always embraced customer feedback in its product offerings, Mi ...
- Tesla Tops In Automotive For 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Saturday, November 5, 2022
Automotive ranked fourth out of the 19 industries studied by MBLM, putti ...
- Blockthrough Co-Founder Looks At The Future Of Ad Blocking
Performance Marketing Insider, Laurie Sullivan - Monday, November 7, 2022
Marty Kratky-Katz, Blockthrough CEO, says: "The future means providing an on-ramp ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- Mini USA Launches Manual Driving School
Marketing Daily, Tanya Gazdik - Thursday, November 3, 2022
The school will incorporate both a classroom portion and a hands-on drivi ...
- Rising Inflation, Lack Of Sensitivity Impact Consumer Loyalty, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 2, 2022
A national study from Treasure Data reveals how much rising costs impa ...
- Shoppers Are Willing To Take Online Risks During Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 1, 2022
Over a third of consumers have been scammed online. And email w ...
- Google, Rakuten, Shopmium Give Consumers Reasons To Shop
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 1, 2022
Coupons and rebates are making a strong comeback. Here are three wa ...
- Shoppers Want Inventory, Price Breaks And Fast Delivery This Year: Oracle
Email Marketing Daily, Ray Schultz - Wednesday, October 26, 2022
Email has taken a leap as the channel serving the most compelli ...
- Metaverse Brand Managers Needed: A Look Into The Future
Digital News Daily, Colin Kirkland - Monday, October 24, 2022
Sami Khan believes metaverse brand managers are the future. Khan talks abo ...
- VW Tests Batteries In Extreme Conditions
Drive Time, Tanya Gazdik - Monday, October 17, 2022
One test includes a drive-in climate chamber with the ability to s ...
- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- FTD's CMO Proves She's No Shrinking Violet
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 20, 2022
"I kind of set goals for myself throughout my career, I sai ...
- Bad Santas: Shoppers Are Worried About Fraud This Holiday Season
Email Insider, Ray Schultz - Thursday, October 20, 2022
They also worry about identity theft, but bristle at some security measure ...
- Dynamic Yield Unveils A New Personalization System
Email Marketing Daily, Ray Schultz - Thursday, September 29, 2022
The new technology supports email and other current and future digital channel ...
- Spartan NFT Passes Invite People To Race, Train .. And Even Spread Their Ashes
Digital News Daily, Colin Kirkland - Tuesday, September 27, 2022
"Extreme wellness and fitness brand" Spartan has launched a digital NFT th ...
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, September 26, 2022
Retail media retains its lead when it comes to search, discovery a ...
- Financial Trends: How Brands Can Convince Consumers To Spend In A Faltering Economy
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 27, 2022
Despite inflation, 86% of consumers looking to shop for the holidays s ...