- Traveler's SOS: Airlines And Hotels Need SMS And Email To Address Aggravation
Email Insider, Ray Schultz - Monday, August 29, 2022
Nearly all consumers said they would not use an airline or hot ...
- Heart Of Hearts: Consumers Achieve A State of Self-Focus On Their Phones
Email Insider, Ray Schultz - Friday, August 26, 2022
Consumers are more open to tailored product offers when they are ...
- Growth Marketing, Programmatic Misunderstood By Marketers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 23, 2022
Brands turn programmatic on at the top of the funnel, but don ...
- Holiday Heat: Consumers Plan To Return To Stores This Year
Email Insider, Ray Schultz - Monday, August 22, 2022
Consumers are ready to return to stores, but they are on ...
- Summer Rerun: LEGOLAND Builds a Bridge To Cognitive Diversity
Brand Insider Podcast, Steve Smith - Friday, August 19, 2022
LEGOLAND Florida will be the first theme park resort destination to beco ...
- Almost Half Of All Americans Can't Afford Their Former Lifestyle
Email Marketing Daily, Ray Schultz - Thursday, August 18, 2022
Inflation is leading consumers to buy fewer non-essential items, NCSolutions reports. ...
- Consumers Lack Brand Loyalty And Are Quick To Churn: Study
Email Marketing Daily, Ray Schultz - Tuesday, August 16, 2022
Some consumers will leave brands due to anger and frustration, but mo ...
- Connecting With Consumers In A Cookieless Future
MediaDailyNews, Ray Rosti - Wednesday, August 10, 2022
How can marketers navigate their changing world while engaging with consumers ...
- Funny Business: Few Consumers Trust Firms To Ethically Use Their Data
Email Insider, Ray Schultz - Monday, August 8, 2022
Few shoppers are aware of "data brokers" -- although men are mo ...
- It's Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping
Email Marketing Daily, Ray Schultz - Thursday, July 28, 2022
Families expect to spend an average of $911 this year and 8 ...
- Durability Of SEO In Key Economic Moments
Performance Marketing Insider, Laurie Sullivan - Thursday, July 28, 2022
Visa suggests more people used credit cards to purchase in Q2. H ...
- Gartner: How Economic Conditions Affect Campaign Strategies, Consumer Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Consumers are less put off by higher prices and more concerned wi ...
- Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 26, 2022
Adobe on Tuesday released data on themes and categories around consumer Pri ...
- Social Jitters: Shoppers Trust Brands More Than Networks With Their Data
Email Insider, Ray Schultz - Thursday, July 21, 2022
Consumers have many complaints about using social media and trust brands mo ...
- Contentsquare Snares $600 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, July 21, 2022
The firm will use money to pursue growth, both organically and throu ...
- Rio SEO And Movable Ink Partner To Deliver Hyperlocal Email, SMS Messaging
Email Marketing Daily, Ray Schultz - Wednesday, July 20, 2022
Rio SEO says the partnership with Movable Ink will streamline the sear ...
- Risky Business: Brands Are Driving Revenue From Lost And At-Risk Buyers
Email Insider, Ray Schultz - Tuesday, July 19, 2022
At-risk customers click and convert at high levels in several verticals, Blueco ...
- Samsung Ads Creates Massive Ecosystem For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Samsung continues to build a massive ad ecosystem to support how publishe ...
- Economic Challenges Persist, But Consumers Still Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- Gen Z Wants Video And Personalization, But Is Less Interested In Email
Email Marketing Daily, Ray Schultz - Tuesday, July 12, 2022
Young people and high earners share video and personalization preferences, Idomoo repo ...
- Federated Identity: An Innovative Approach To Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, July 12, 2022
Marketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Social Media Content & Ads Influence People's Opinions About Brands
Research Intelligencer, - Wednesday, July 6, 2022
Almost half of U.S. consumers said they read social media comments ...
- Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 5, 2022
Most shoppers prefer some form of gift card personalization, with 30% ...
- H-E-B Beats Amazon In Online Grocery Sales
Marketing Daily, Sarah Mahoney - Friday, July 1, 2022
H-E-B's strength shows that regional retailers can do a great deal ...
- With Thrifty Back In Style, Marketers Need New Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 1, 2022
With consumers returning to being thrifty, marketers need to adjust messages ...
- Those Poor Millennials: They're Hard-Hit By Inflation And Hungry For Deals
Email Insider, Ray Schultz - Friday, July 1, 2022
Almost 80% of all consumers say inflation has impacted their spending, Jung ...
- Jeep Named Top Patriotic Brand
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2022
"What used to be forthright patriotic marketing has mutated to camouflaged promotion ...
- Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
There is some "mismatch in consumer expectations" compared with retailers, as mo ...
- Study Shows How Social Commerce Drives Awareness, Performance For Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 28, 2022
The survey from Traackr found that more than 70% of consumers ...