- Snap's New Rewards Program Pays AR Lens Creators Cash
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Snapchat has launched a Lens Creator Reward program that will "celebrate t ...
- Meta AI Music Generator Lets Users Create Content With Generative Text Prompts
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Meta's new AI code AudioCraft combines three separate AI sound-creation models, whi ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- Milla Sofia Creator Believes Age Of AI-Virtual Influencers Upon Us
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Milla Sofa, born in June at age 19, is already a 24-year-o ...
- TikTok Integrates New Influencer Marketing Platform For Spark Ads Format
Digital News Daily, Colin Kirkland - Friday, July 28, 2023
In an effort to bridge the gap between TikTok creators and advertiser ...
- X Launches 'Ad Revenue Sharing' Program Globally
Digital News Daily, Colin Kirkland - Friday, July 28, 2023
Twitter, now rebranded as X, has made its "Ads Revenue Sharing" progr ...
- Google Maps -- One-Third Of People Don't Trust It
Performance Marketing Insider, Laurie Sullivan - Monday, July 31, 2023
A survey by user-generated mapping platform Atly suggests an "alarming level ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- Wildfire Monetizes Commerce Transactions Through Gen AI Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Wildfire has built technology that monetizes ecommerce transactions driven by generative ...
- TikTok Expands Text Posts For Creators
Digital News Daily, Colin Kirkland - Monday, July 24, 2023
TikTok has announced an expansion of in-app text posts that invite creato ...
- TikTok 'Start Guide' Helps Businesses, Creators With In-App Ad Approach
Digital News Daily, Colin Kirkland - Friday, July 21, 2023
TikTok has launched a "Starter Guide" to help brands still unfamiliar wi ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Karat Financial Launches Visa Card For Creators, Raises $70M
Digital News Daily, Colin Kirkland - Wednesday, July 19, 2023
To address payment discrepancies in the creator economy, Karat Financial has launch ...
- Visa Dives Deep Into Creator Economy
Performance Marketing Insider, Laurie Sullivan - Thursday, July 20, 2023
With a TikTok page that highlights cinematography and black culture, Kennedy @whok ...
- TikTok Expands Licensing Agreement With Warner Music
Digital News Daily, Colin Kirkland - Tuesday, July 18, 2023
The partnership will provide the app's users, fans and creators with acce ...
- Data Behind Content Creation Now Backed By LLM, AI, ML
Data & Programmatic Insider, Laurie Sullivan - Monday, July 3, 2023
Glystn allows content creators to engage with followers, gather insights and re ...
- Meta-Verified Subscription Offering Will Expand Globally In Coming Months
Digital News Daily, Colin Kirkland - Wednesday, June 28, 2023
After ongoing rollouts of its verified subscription offering in select countries acro ...
- TikTok Will Pay Creators To Create Video Ads For Brand Challenges
Digital News Daily, Colin Kirkland - Tuesday, June 27, 2023
TikTok has announced a new in-app feature being tested with select bran ...
- Basis Automates TikTok Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
The move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- Unilever Partners With TikTok On #CleanTok Trend
Digital News Daily, Colin Kirkland - Friday, June 23, 2023
Unilever and TikTok have announced a global #CleanTok partnership that aims ...
- YouTube Test And Compare Feature For Creators Aims To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2023
The test-and-compare feature with creators, announced at VidCon last week, allows th ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
MNTN plans to launch a generative AI tool to help marketers streamli ...
- Meta Announces Future Plans For Reels Ads, AI At Cannes Lions
Digital News Daily, Colin Kirkland - Tuesday, June 20, 2023
Reels and AI were the focus of Meta's presentations at Cannes th ...
- Gen AI Writing Capability Offered To Nonprofits
Email Marketing Daily, Ray Schultz - Tuesday, June 20, 2023
The new product from Giveffect can be used for writing emails, gra ...
- Why Marketers Should Court Black Creators On Social Media
Marketing Daily, Todd Wasserman - Monday, June 19, 2023
A study released last week found that Black creators on TikTok, YouTu ...
- NBCU Strikes Exclusive Ad-Sales Deal With Group Black
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
NBCU has curated a collection of Black-led and diverse content through Bla ...
- Instagram Expands Broadcast Channels Globally
Digital News Daily, Colin Kirkland - Thursday, June 15, 2023
On Thursday, Meta announced the global expansion of Instagram's broadcasting messaging servic ...
- Meta Pushes For Creator Success On Facebook With New Reels, Analytics, Ad Features
Digital News Daily, Colin Kirkland - Friday, June 16, 2023
On Wednesday, Meta unveiled a slew of Facebook updates targeted toward creato ...
- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- YouTube Expands Eligibility To Its Partner And Shopping Affiliate Programs
Digital News Daily, Colin Kirkland - Tuesday, June 13, 2023
YouTube is further expanding creator access by lowering its eligibility criteria a ...