- ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
"Streetball and MMA share an audience," the ClashTV CEO said, comparing ...
- Senators Reintroduce Bill Requiring Platforms To Share Data With Researchers
Digital News Daily, Wendy Davis - Friday, June 9, 2023
The Platform Accountability and Transparency Act would require large social platforms ...
- Google Search Generative Experience Becomes Major Challenge For Publishers
Performance Marketing Insider, Laurie Sullivan - Monday, June 12, 2023
While early concerns focused on GAI's potential to replace jobs and spre ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- LinkedIn Tests AI Prompts For Ad Generation In 'Campaign Manager'
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage da ...
- 67% Shifted Some Digital Budget To Creators This Year: Survey
Digital News Daily, Karlene Lukovitz - Friday, June 9, 2023
Two-thirds increased their influencer budgets, and 76% shifted funds from other channel ...
- TikTok Releases 'Series' Paywall Feature To Creators In 94 Countries
Digital News Daily, Colin Kirkland - Wednesday, June 7, 2023
The ByteDance-owned social-media platform has expanded its TikTok Series feature to use ...
- Twitch Faces Backlash From Streamers After Branding Rule Changes
Digital News Daily, Colin Kirkland - Wednesday, June 7, 2023
Changes to Twitch's branded-content guidelines could hinder content creators' ability to moneti ...
- Phrasee Debuts An AI Content Creation Platform
Email Marketing Daily, Ray Schultz - Thursday, June 8, 2023
The new tool can produce content at scale -- for emails, produ ...
- Adobe Brings Generative AI Firefly To Businesses And Beginners
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 8, 2023
Adobe revealed platforms on Thursday integrated with its Firefly generative AI to ...
- Horizon Hosts Second Annual 'Infronts,' Pairs Creators With Brands
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
The event also kicks off Mavin, a new "social-first" video production a ...
- Act-On Software Launches Gen AI Product For Email Senders
Email Marketing Daily, Ray Schultz - Tuesday, June 6, 2023
Act-On Software has debuted a generative AI tool for creating marketing email ...
- Pinterest Reports Positivity As Key Driver In Consumer Action
Digital News Daily, Colin Kirkland - Friday, June 2, 2023
Creating more positive environments in brand messaging leads to new opportunities f ...
- Snap Launches New Lenses, AR 'Learning Hub' For Creators, Businesses
Digital News Daily, Colin Kirkland - Thursday, June 1, 2023
For creators and businesses that want to enhance their creative output, Sn ...
- Snapchat Tests New AI Feature, Generates 'Dreams'
Digital News Daily, Colin Kirkland - Tuesday, May 30, 2023
Snapchat is testing a new way for users to play around wi ...
- Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 30, 2023
Kraft Heinz has a new approach to creating and measuring creative. Conte ...
- Can Watermarks And Metadata Solve Generative AI Copyright Challenge?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 24, 2023
Generative AI (GAI) for images, videos and other content could become t ...
- Adobe Adds Generative AI To Photoshop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Generative AI will become one of the most important features for creati ...
- Instagram Might Release A Twitter Rival App In June
Digital News Daily, Colin Kirkland - Friday, May 19, 2023
Known currently as "P92" or "Barcelona," the text-app may be decentralized li ...
- Intergenerational Action: Looking To Drive Change
Media Insider, Steven Rosenbaum - Monday, May 22, 2023
At a meeting of diverse generations, one 21-year-old described how social med ...
- OpenAI CEO Sam Altman Shares ChatGPT 'A-ha' Moments
Performance Marketing Insider, Laurie Sullivan - Monday, May 22, 2023
Open AI CEO Sam Altman said it is very tempting to "anthropomorphiz ...
- StudioNow, CreatorLNX Integrate Content Creators Using AI Into Marketplace
Publishers Daily, Ray Schultz - Sunday, May 21, 2023
The firms hope to show AI is a toolset instead of ...
- Instagram Tool Helps Creators Engage Fan Base, Add Collaborators To Broadcast Channels
Digital News Daily, Colin Kirkland - Wednesday, May 17, 2023
Creators can use the new "one-to-many messaging tool" to engage their f ...
- Google Reportedly Will Let Advertisers Generate AI Media Assets With PaLM 2
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
The company will use generative AI with support from large language mode ...
- TikTok Rewards AR Effect Creators With New Program
Digital News Daily, Colin Kirkland - Tuesday, May 16, 2023
The "Effect Creator Rewards" fund will help creators monetize the "high-performing effect ...
- Meta Tests 'Members-Only' Features In Horizon Worlds, Despite Criticism
Digital News Daily, Colin Kirkland - Tuesday, May 16, 2023
Select creators can grow and moderate their own communities with new featur ...
- Stensul Debuts Generative AI Email Writing Tools
Email Marketing Daily, Ray Schultz - Friday, May 12, 2023
The company hopes to help email senders with subject lines, preheaders a ...
- Meta Tests Revenue Sharing For More Reels Creators
Digital News Daily, Colin Kirkland - Wednesday, May 10, 2023
Meta is testing a new way to pay creators on Reels, givi ...
- YouTube Makes Music Licensing More Affordable For Creators
Digital News Daily, Colin Kirkland - Wednesday, May 10, 2023
The updates to YouTube's Creator Music marketplace include new cost-management tools th ...
- Amazon Launches Video Shopping Feed, Allows Users To Shop As They Scroll
Digital News Daily, Colin Kirkland - Friday, May 5, 2023
The in-app shopping feed, personalized with photos and videos, is now availab ...