- Creator Content Community Grows: Can Its Studio Content Neighbors Benefit?
TV Watch, Wayne Friedman - Thursday, December 14, 2023
The IAB says the "creator content" video economy continues to grow ...
- YouTube Makes It More Difficult To Know Which Channels Monetize Through Ad Revenue
MediaDailyNews, Colin Kirkland - Tuesday, December 12, 2023
YouTube removed a piece of code last month that allowed users ...
- Virtual 'Coins' Make TikTok First Non-Game Mobile App To Hit $10B In Consumer Spending
MediaDailyNews, Colin Kirkland - Monday, December 11, 2023
TikTok is the first mobile app not focused on gaming to ama ...
- How Brands Will Create Content In 2024
Performance Marketing Insider, Laurie Sullivan - Friday, December 8, 2023
Earlier this year when Google and Microsoft separately launched their AI platform ...
- TikTok Expands Partnership With Ticketmaster
MediaDailyNews, Colin Kirkland - Tuesday, December 5, 2023
TikTok is expanding its one-year-old partnership with Ticketmaster to over 20 market ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue
MediaDailyNews, Colin Kirkland - Wednesday, November 29, 2023
TikTok's recent efforts to convince creators to create longer videos are intend ...
- Spotify To Revamp Revenue Model To Pay Artists An Additional $1B
MediaDailyNews, Colin Kirkland - Tuesday, November 21, 2023
By reimagining its royalty model and distribution of funds to creators utilizi ...
- Hispanic Creators Become 'Authenticators' For PepsiCo Campaign
Marketing Daily, Colin Kirkland - Thursday, November 16, 2023
"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digit ...
- YouTube Requires Creators To Label Synthetic Content
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
The move comes weeks after adding SynthID watermarks for all creative asse ...
- U.S. Creator Economy Estimated At 27 Million, Full-Timers Averaging $179,000 Annually
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
The study from influencer marketing research pioneer Ed Keller is based ...
- X's New Paid Tiers Will Repel Multicultural Creators: Q&A With Navarrow Wright
MediaDailyNews, Colin Kirkland - Monday, November 13, 2023
Navarrow Wright - former Meta and BET exec, now CTO/COO at Mirr ...
- Snapchat To Let Developers Create AR Lenses Powered By ChatGPT
MediaDailyNews, Colin Kirkland - Monday, November 13, 2023
Snapchat has teamed up with OpenAI to allow developers to create ...
- Generative AI Technology Tool Helps Marketers, Creators Edit Images
MediaDailyNews, Laurie Sullivan - Wednesday, November 8, 2023
Taboola has joined a long list of companies that allow advertisers a ...
- Just For You, YouTube Says
Performance Marketing Insider, Laurie Sullivan - Thursday, November 9, 2023
Two words will change the way brands message consumers in ads a ...
- TikTok To Shut Down $2B Creator Fund
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
TikTok's creator fund, valued at upwards of $2 billion, will officially co ...
- OpenAI's Path Toward App Store, Ad Monetization
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 7, 2023
OpenAI's first developer conference debuted tools that allow anyone to create ...
- Meta Announces Tools To Help Facebook Creators Test, Compare Content
MediaDailyNews, Colin Kirkland - Thursday, November 2, 2023
Meta announced a host of new Facebook creator tools, with many intend ...
- TikTok As A Holiday Commerce Hub: A Conversation With Influential's Ryan Detert
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
Ryan Detert, CEO of influencer marketing firm Influential, provides insights on h ...
- Agentio Built A Platform For YouTube Creators To Sell Ad Slots
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Agentio has built an AI-powered platform for creators to sell ad slo ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues
Email Insider, Ray Schultz - Wednesday, November 1, 2023
Marketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- Meta Developing Threads API, Amid Concerns About Publisher Content
MediaDailyNews, Colin Kirkland - Monday, October 30, 2023
Threads is working on its own API, which will allow developers ...
- Bucketsquad Hires Media Veteran Zach Miller As Its First President
MediaDailyNews, Colin Kirkland - Monday, October 30, 2023
Zach Miller previously held positions at NBCUniversal and Spotify, where he overs ...
- X Officially Launches New Subscription Tiers
MediaDailyNews, Colin Kirkland - Friday, October 27, 2023
After weeks of teasing new subscription tiers, X finally launched a n ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Microsoft Advertising is running a pilot in the U.S. to help creato ...
- Meta Testing Instagram Feed Exclusive To Verified Subscribers
MediaDailyNews, Colin Kirkland - Monday, October 23, 2023
The paid-subscription offering, via an Instagram feature, allows Meta Verified users ...
- 'Poetry In Motion:' Google Pixel Campaign Features NBA's Jimmy Butler
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Google Pixel entered its third season of the NBA Tip-Off as t ...
- Snap Intros Ad Tools To Help Advertisers Connect With Creators
MediaDailyNews, Colin Kirkland - Thursday, October 19, 2023
Snap is introducing a suite of new ad products to give ...
- TikTok Targets All Screens With New Content Offering
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
"Out of Phone" is intended to bring TikTok videos to screens ...
- Advertisers Can Now Track CPG Sales On TikTok Shop
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
Consumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categori ...