TikTok is expanding its one-year-old partnership with Ticketmaster to over 20 more markets, including countries across North America, the U.K., Europe and Australia.
The update invites TikTok’s certified artists to promote their live dates with Ticketmaster links that interested users can use to buy tickets directly on the app.
The companies first launched a beta version of the feature in 2022, as Ticketmaster wanted a way to reach younger users on the platforms they use most while empowering event organizers and creators to reach ticket buyers in new ways.
Popular artists like Demi Lovato, Usher, One Republic, the Backstreet Boys, and even WWE performers signed on to use the ticketing mini-app during the beta phase last summer.
TikTok says that the in-app feature allows artists to “promote their live dates to new and existing fans on TikTok, helping them expand their audiences globally and build their careers, simply by allowing them to add their Ticketmaster event links to their videos before publishing.”
TikTok, which is owned by ByteDance, added that the beta results were successful with both well-known and emerging artists, comedians and sports teams using the integration to increase their TikTok audiences and promote upcoming shows.
Since last August, “there have been more than 2.5 billion views of videos utilizing the in-app features,” the company says.
This isn’t the first time TikTok has partnered with a ticketing site. In October, the social giant announced a partnership with Tickets.com in order to sell tickets to its first-ever real-life concert, “In The Mix,” which will take place at Sloan Park in Mesa, Arizona on December 10.