- Is Streaming Content Lagging Behind Its Advertising?
VidBlog, P.J. Bednarski - Tuesday, May 10, 2016
As streaming has become more mainstream, its content seems less innovative a ...
- NewFront Frenzy Unveils Tons Of Video Programming, But How Will It Be Monetized?
RTBlog, Tobi Elkin - Thursday, May 5, 2016
The NewFronts continue their torrid pace today with Time Inc., CNN, Digit ...
- Ad-Blocking Villains Add Hush Money To Their Protection Racket
London Blog, Sean Hargrave - Wednesday, May 4, 2016
Adblock Plus' deal with Flattr backs up its protection racket with so ...
- Video, Mobile, Data Take Center Stage At AOL NewFront
Real-Time Daily, Tobi Elkin - Wednesday, May 4, 2016
Taking over New York's South Street Seaport on Tuesday evening, AOL thr ...
- Ad Blocking And The Free Web -- Time To Educate And Evolve
Real-Time Daily, Ben Alpren - Monday, May 2, 2016
For many publishers on the Web, particularly small ones, advertising revenue ...
- Google Tests Feature That Allows Media Companies, Marketers Publish Directly To Search Results
Around the Net in Real-Time, Tobi Elkin - Friday, April 29, 2016
Google is testing a new feature that allows marketers, media companies, politicia ...
- Getting Content Seen The BuzzFeed Way
London Blog, Sean Hargrave - Wednesday, April 27, 2016
Split attention between content and distribution and hit the three shareable swe ...
- Unreel.me Helps Creators Start Their Own Stream Service
Around the Net in Video, P.J. Bednarski - Friday, April 15, 2016
Unreel.me, a new distribution platform, lets users build their own streaming servic ...
- Facebook, BuzzFeed Consider Working Together
Around the Net in Video, P.J. Bednarski - Thursday, April 14, 2016
The viral content company is reportedly considering a game show that wou ...
- Marketers Eye Multichannel Networks For Content Distribution
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 28, 2016
Challenges in display viewability, fraud, ad blocking, transparency, and complex programmatic med ...
- Vice Co-Founder Tells Brands To Partner Up In A World Without Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, March 24, 2016
Brands need to develop their media production skills and learn to wo ...
- Blocking The Blockers -- Europe Turns The Screws On Digital Shoplifters
London Blog, Sean Hargrave - Wednesday, March 23, 2016
Banning the blockers is the only way to defeat digital freeloaders, ...
- Making Content Is Just Part Of The Creative Skillset In Adland
MAD, Larissa Faw - Tuesday, March 22, 2016
"I didn't get into advertising because it was creating content," FCB Glob ...
- The Media Business Is Mad Business
MAD London, Gabor Szedlak - Wednesday, March 23, 2016
Is becoming a publisher and platform -- a "platisher" -- the answ ...
- Syndicated Video Can Make Exclusives More Valuable For Online Services
MediaDailyNews, Juan Bruce - Tuesday, March 22, 2016
VOD and OTT services looking to build a library of high-performance conte ...
- NBCU Starts Content Studio For Branded Advertisers' Content
MediaDailyNews, Wayne Friedman - Monday, March 21, 2016
Content is tailored for each individual platform, and marketers can also u ...
- Top Vine Creators Ask Twitter For Some Cash
Around the Net in Video, P.J. Bednarski - Tuesday, March 15, 2016
Some top Vine creators met late last year with execs from Twitte ...
- Google AMP Gives Content Pace As Publishers Struggle To Get Up To Speed
Around the Net In MAD London, Sean Hargrave - Wednesday, March 2, 2016
A week after launching, the Google-led Accelerated Mobile Pages (AMP) initiative h ...
- Half Of Ad Blockers Will Disable For Quality Content -- Publishers, What Are You Waiting For?
London Blog, Sean Hargrave - Tuesday, March 1, 2016
As one in two ad blockers say they will disable tech ...
- Verify The Responsible -- Ban The Blockers
London Blog, Sean Hargrave - Friday, February 26, 2016
Ad Block Plus reveals that a 30% cut will get you i ...
- There's Room For Traditional Media In Streaming World
Marketing Daily, Aaron Baar - Thursday, February 25, 2016
Jon Giegengack, principal at Hub, tells "Marketing Daily," "It's big enough ...
- Why Political Candidates Should Start Thinking Like Content Marketers
Marketing: Politics, Andrew Stark - Wednesday, February 17, 2016
Campaigns today can look a lot like modern businesses, leveraging the late ...
- Content Engagement Drops To 2.19 Interactions Per Post Per Brand
SearchBlog, Laurie Sullivan - Friday, February 12, 2016
Marketers need to think of content, rankings and paid-search advertising as ...
- Super Bowl Keywords In Paid Search Link Cross-Media Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Marketers spent big on the keywords "super bowl" and its variants ...
- SEO: It's Really About Content
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 1, 2016
Marketers spend countless hours optimizing keywords, traffic volumes, recommended bids, but ...
- Wikia Spawns Fandom To House Entertainment Content
MediaDailyNews, Laurie Sullivan - Monday, January 25, 2016
Fandom will provide original video, news and features, and curated content wi ...
- Vimeo Has 'Share The Screen' Idea For Female Content Creators
Around the Net in Video, P.J. Bednarski - Friday, January 22, 2016
Vimeo is helping female video creators and filmmakers in 2016, with i ...
- What AOL's Stake In Taboola Means For Search, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 20, 2016
AOL plans to take a minority equity stake in Taboola that wi ...
- New Awestruck Network Strikes A Deal For Four Projects
Around the Net in Video, P.J. Bednarski - Friday, January 15, 2016
Under the deal, T Group and Roberts Media will develop four origin ...
- Email Successful For Time-Constrained Content Marketers
Email Marketing Daily, Jess Nelson - Thursday, January 14, 2016
Some 73% of the 632 marketers polled by Contently, a marketing compan ...