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Google Tests Feature That Allows Media Companies, Marketers Publish Directly To Search Results

Google is testing a new feature that allows marketers, media companies, politicians and other organizations publish content directly to Google and have it appear instantly in search results, according to a report in the Wall Street Journal. Google said it began testing the feature in January and has since opened it up to some small businesses, media companies and political candidates. Fox News has worked with Google to post content related to political debates, for example, while People.com published posts related to the Oscars in February. Earlier this week, HBO published “news” articles related to fictitious characters in its popular show “Silicon Valley” to promote the season 3 premiere, the Journal reports. The new feature is different from Google’s Accelerated Mobile Pages (AMP) program which aims to speed up online content by streamlining the code that powers Web pages.

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