- Oh Come On! Even Chamber Of Commerce Awards Are Important To Agencies!
Mediapsssst, Richard Whitman - Thursday, October 30, 2014
In super important local advertising agency news, South Florida-based Woo Creative h ...
- Native DSP Visible Measures Raises $7 Million
Real-Time Daily, Tyler Loechner - Thursday, October 30, 2014
Visible Measures, a Boston-based ad tech firm that launched a demand-side platfo ...
- Next Phase Of Content Optimization To Create Loyal Brand Fans
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 29, 2014
Treating content as part of the experience has not always been ...
- What Does The Blair Witch Project Have In Common With Content Marketing?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 28, 2014
John Rooney uses examples from The Blair Witch Project to teach markete ...
- American Express Launches Video Series
Marketing Daily, Tanya Gazdik - Tuesday, October 28, 2014
"We see a ton of opportunity with the content we are creati ...
- Tea Season Begins For The 'Plant People'
Marketing Daily, Aaron Baar - Friday, October 24, 2014
"It builds on the idea that plants possess great power," Carl Henrickso ...
- Breaking Down The Hipster Content Brand Catapult
Content Marketing Insider, Adam Weinroth - Friday, October 24, 2014
Oh, the ever-elusive and often-scorned hipster. Though widely mocked, this is ...
- AwesomenessTV Starts Licensing Arm To Amp Up Retail
Around the Net in Video, P.J. Bednarski - Thursday, October 23, 2014
AwesomenessTV launched a Consumer Products and Creator Licensing Division to work wi ...
- Diageo Predicts Drinks-Based 'Bake Off' Programme, Possibly On YouTube
Around the Net In MAD London, Sean Hargrave - Monday, October 20, 2014
Drinks giant Diageo is "very keen" to see a Great British Ba ...
- Document And Follow is Best Content Marketing Strategy For Max Results
Research Brief, Jack Loechner - Friday, October 17, 2014
According to a recent study today by the Content Marketing Institute, "B ...
- The New 'Sherpa' of Content Marketing: The Content Strategist
Content Marketing Insider, Steve Kerho - Thursday, October 16, 2014
Consumers are hungry for engaging content and marketers are creating more conte ...
- Yahoo Rolls Out Content Marketing Platform For Tumblr
Around the Net in Real-Time, Tyler Loechner - Tuesday, October 14, 2014
Yahoo on Tuesday announced the launch of a new content marketing soluti ...
- LeoPo: Burnett Teams With HuffPo, Calls It A New Agency/Publisher 'Model'
MAD, Joe Mandese - Monday, October 13, 2014
With a degree of hyperbole that would be impressive by even Madis ...
- How B2B Marketers Can Save The Moribund Webinar
Content Marketing Insider, Colby Horton - Friday, October 10, 2014
The Internet lets people living several time zones apart teach each oth ...
- The YouTube Stars That 'Nobody' Knows
VidBlog, P.J. Bednarski - Friday, October 10, 2014
Tens of millions of young YouTube viewers have tight relationships with ...
- CHR Acquires Content Marketing Firm Studio One: 15th Deal Since Holding Company Launched In 2012
MAD, Joe Mandese - Tuesday, October 7, 2014
In what may be the first significant acquisition of a major conte ...
- Edelman And UTA Form New Experiential And Content Marketing Agency
MAD, Steve McClellan - Tuesday, October 7, 2014
The venture will combine the assets of Edelman content and experiential subsidia ...
- Corporate Storytelling: Coming To Your Emotional Rescue
Content Marketing Insider, John Miller - Friday, October 3, 2014
Truth: Logic rarely spurs action. And yet, more and more, we (marketer ...
- For Content Marketers Change Is The Only Constant
MAD, Steve McClellan - Tuesday, September 30, 2014
Carat Global President Doug Ray, moderating a panel on content marketing, summ ...
- AOL, MSN Enlarge Content-Sharing Partnership
MediaDailyNews, Gavin O'Malley - Tuesday, September 30, 2014
Per a new pact, MSN will now feature both video and ne ...
- Google Panda Update: Good News For Lower-Quality Content?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
The latest Google Panda update should include some new signals that cou ...
- BloomReach Develops Predictive Content Analysis, Expands Into United Kingdom
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2014
Following the search trend into content marketing, BloomReach Tuesday announced two platfor ...
- For Content Marketing, Attribution Means Converting Data Into Actions
SearchBlog, Laurie Sullivan - Tuesday, September 30, 2014
Search marketers are shifting from the mindset of asking why they ne ...
- Increase In Content Marketing Investments Compensating For Keywords Not Provided
SearchBlog, Laurie Sullivan - Monday, September 29, 2014
A Forrester Consulting study released Monday shows that some 24% of participati ...
- When Content Strategy Back Roads Work Well
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 26, 2014
There are some content marketing rules that are okay for small business ...
- Content Marketing: The Solution to the Mobile Advertising Challenge
Content Marketing Insider, Julie Preis - Friday, September 26, 2014
As mobile adoption continues to surge.the advertising industry struggles to catch u ...
- Bloggers Balance Work With 10 Hours Writing Per Week - 9 in 10 Host Sponsored Content
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
Over half of bloggers spend over 10 hours a week creating conte ...
- OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
MediaDailyNews, Joe Mandese - Friday, September 19, 2014
In a move that is symbolic of the fundamental shifts taking pla ...
- News UK Forms Native Advertising Division
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
News UK is opening up a new way for brands to conne ...
- Content Marketing Tips For Small-To-Mid-Size Companies
Content Marketing Insider, Colby Horton - Friday, September 19, 2014
Many small business marketers dismiss content marketing as something they simply can ...