- Video Content Holds Consumers' Attention Span Longer
SearchBlog, Laurie Sullivan - Friday, September 19, 2014
Visual content usually guides purchase decisions, especially video. It also prompts search ...
- Deep Thinking On Second Screens And TV Everywhere
VidBlog, P.J. Bednarski - Thursday, September 18, 2014
This just in: Consumers really watch a lot more TV on gre ...
- Converse Use AdBlock Technology To Replace Other Brands' Messages With Its Content
Around the Net In MAD London, Sean Hargrave - Wednesday, September 17, 2014
Nike-owned trainers brand Converse has created a browser extension that uses adblo ...
- Dentsu Aegis Acquires Search Indie Covario, Will Merge Into iProspect
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2014
Dentsu Aegis Network has agreed to acquire one of the largest independe ...
- ShopIgniter Named Twitter Creative Performance Partner, Revamps Platform
Real-Time Daily, Tyler Loechner - Monday, September 15, 2014
ShopIgniter, the social mobile ad firm acquired by Mixpo earlier this mont ...
- Inside The Minds Of Millennials: Content Marketing Edition
Content Marketing Insider, Lauren Weinberg - Friday, September 12, 2014
According to a recent Mintel report on marketing to Millennials, this gro ...
- Just Because Your B-School Didn't Cover Content Marketing Doesn't Mean It Isn't Here
Marketing Daily, David Kiley - Thursday, September 11, 2014
The stories that seem to are being told as often as success ...
- Endemol Launches Two New YouTube Channels
Around the Net in Video, P.J. Bednarski - Tuesday, September 9, 2014
Endemol launched Beyond Original and Beyond Reality channels to serve as incubato ...
- Twitch Co-Founder Won't Let Amazon Change It
Around the Net in Video, P.J. Bednarski - Tuesday, September 9, 2014
Twitch’s co-founder Emmett Shear has defended the company in the wake ...
- Adobe Takes DRM Across Screens To Apps, TV, Web Browser
MediaDailyNews, Laurie Sullivan - Monday, September 8, 2014
Adobe has released upgrades to its Primetime Digital Rights Management platform th ...
- Small Subjects: What's Behind Neflix's Little Experiment
VidBlog, P.J. Bednarski - Tuesday, September 9, 2014
Netflix is now testing short-length features, recognizing more viewers are watching vid ...
- Content's Growing Pains Look A Lot Like Social Media Marketing's
SearchBlog, Laurie Sullivan - Monday, September 8, 2014
Tracking and analyzing content marketing performance looks a lot like the tria ...
- Content Marketing Storytelling Techniques
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 5, 2014
Content marketers with storytelling skills are in demand, but it's important ...
- Is Your Content Trustworthy?
Content Marketing Insider, John Miller - Friday, September 5, 2014
You've certainly heard that content marketing is the coolest thing ever a ...
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
MAD, Steve McClellan - Thursday, September 4, 2014
That's according to a new study by the World Federation of Advertiser ...
- SocialCode, Percolate Team To Produce Effective Campaigns For Brands
Social Media & Marketing Daily, Gavin O'Malley - Thursday, September 4, 2014
In an effort to close the social-marketing loop, SocialCode's social advertising a ...
- About.com Rebrands Identity, Uses Data To Build Out Ad Targeting Platform
MediaDailyNews, Laurie Sullivan - Tuesday, September 2, 2014
About.com began operating under a new brand identity and site redesign Tuesda ...
- Organic Search Drives 51% Of Traffic; Paid Search 10%; Social 5%
SearchBlog, Laurie Sullivan - Wednesday, September 3, 2014
BrightEdge believes organic search drives the most traffic. A recent study conduct ...
- Why Should Businesses Care About Content Marketing?
Content Marketing Insider, Colby Horton - Friday, August 29, 2014
Content marketing gives small and medium-sized companies a momentous opportunity to fig ...
- OneSpot Plugs Into Facebook Exchange For 'Content Marketing Retargeting'
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Content marketing platform OneSpot on Tuesday announced it now supports content retargeti ...
- Amazon's Twitch Offers Original Content An Avenue To Online Video Advertising
SearchBlog, Laurie Sullivan - Tuesday, August 26, 2014
Amazon continues to become an increasingly powerful marketplace as it builds o ...
- Five Tips To Make Your Native Advertising Stand Out
Content Marketing Insider, - Friday, August 22, 2014
While the concept of content marketing has been around for decades, developmen ...
- BrightEdge Free Content Tools Turn Into Community Building Blocks
SearchBlog, Laurie Sullivan - Thursday, August 21, 2014
Building a community typically requires giving stuff away for free. In t ...
- Mindshare NA In Pact With Percolate
MAD, Steve McClellan - Tuesday, August 19, 2014
WPP's Mindshare North America has struck a non-exclusive deal with content marketi ...
- Streamy Nominations Announced
Around the Net in Video, P.J. Bednarski - Tuesday, August 19, 2014
Nominations for the 4th Annual Streamy Awards were announced yesterday. The awar ...
- Millennials Are Cashing In On Their Social Influence
Content Marketing Insider, Holly Hamann - Friday, August 15, 2014
Welcome to the new age of influence, where 20-something content creators ...
- Just For You: Dynamic Yield Delivers Personalized Sites
MAD, Larissa Faw - Tuesday, August 12, 2014
Dynamic Yield, an automated real-time content optimization engine, is launching a platfo ...
- Surely Second-Screener Social Success Is 'Reactive,' Not 'Real-Time'?
London Blog, Sean Hargrave - Tuesday, August 12, 2014
The term "real time" is already the first name on the te ...
- Print Reporters: Reinvent Yourselves As Content Creators
MediaDailyNews, Nicole Kaldes - Tuesday, August 12, 2014
Pink-slipped journalists, here's a hot lead: Start your new job search ...
- BuzzFeed Raises $50m To Become 'Preeminent Media Company'
Around the Net In MAD London, Sean Hargrave - Monday, August 11, 2014
Online media firm BuzzFeed has raised $50m (GBP30m) of new funding fr ...