- Macy's Kicks Off Million-Dollar Makeover Search
Marketing Daily, Sarah Mahoney - Wednesday, December 29, 2010
Describing it as a "makeover on steroids," the Cincinnati-based retailer will se ...
- Knicks Launch All-Star Contest
Marketing Daily, - Wednesday, December 29, 2010
The NBA's New York Knickerbocker's are extending a program they recently launch ...
- Mars Sets Sights On Super Bowl 2012 With 2011 Instant Win Game
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 28, 2010
Super Bowl XLV is just over a month away, but Mars Chocola ...
- Shoe Marketer XC4 Juxtaposes Comfort With Humiliation
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 23, 2010
The brand of men's comfort shoes asked people to share their mo ...
- THQ Contest Seeks To Engage UDraw Users
Marketing Daily, Aaron Baar - Friday, December 17, 2010
"Part of what we're doing is making sure that consumers who g ...
- Holland Launches 'Memorable Crossings' Contest
Marketing Daily, - Friday, December 17, 2010
The company is looking for moving and memorable tales that center arou ...
- Vicks To Send NFL Uber Fan To Super Bowl
Marketing Daily, - Friday, December 17, 2010
Procter & Gamble's Vicks, which is sponsoring the upcoming Super Bowl, ...
- Poptent Hits $1 Million in Video Ad Payouts
Online Media Daily, Mark Walsh - Monday, December 20, 2010
The buzz around harnessing user-generated video to boost brands may have peak ...
- Ikea Offers $100,000 Life Improvement Prize
Marketing Daily, Tanya Gazdik - Tuesday, December 14, 2010
Ikea launched the contest as part of the company's "Life Improvement Project ...
- Southwest Launches Holiday Twitter Contest
Marketing Daily, - Friday, December 10, 2010
Beginning Dec. 10, the Southwest Airlines Twitter account (@southwestair) will ask ea ...
- Green & Black's To Send 'Ambassadors' to D.R.
Marketing Daily, Karlene Lukovitz - Monday, December 6, 2010
The new ambassadors program is "a true extension of Green & Black ...
- Quark Expeditions Hosts Blogging Contest
Marketing Daily, - Wednesday, December 1, 2010
The winner will be chosen from the top five entrants as decid ...
- Florida Sees Recovery, Preps For Winter Push
Marketing Daily, Karl Greenberg - Tuesday, November 23, 2010
Next up is perhaps the most critical campaign: the winter-tourism campaign ...
- Ford: You Pick Name For Souped-Up Pony
Marketing Daily, - Monday, November 22, 2010
The company said people can submit their ideas for the best na ...
- Nissan Offers Driving Gamers Op To Do Real Thing
Marketing Daily, Karl Greenberg - Tuesday, November 16, 2010
The "Gran Tourism 5" game is the right sort of starting poi ...
- Joe Camel Gets Hip, Daddy-O, In 10-City Promotion
Around the Net In Brand Marketing, Thom Forbes - Friday, November 12, 2010
Camel cigarette marketing seems like one of those zombies in the movi ...
- Nancy O'Dell Pick: Good Timing For Fla. OJ Effort
Marketing Daily, Karlene Lukovitz - Thursday, November 11, 2010
In a fortuitous development for citrus growers, the Florida Department of Citr ...
- Mutual Of Omaha Announces Stars Of Upcoming Ads
Marketing Daily, - Tuesday, November 9, 2010
The online survey started with an initial round of voting, which w ...
- Whole Foods Offers First Twitter Tasting
Marketing Daily, - Tuesday, November 9, 2010
The Austin, Tex.-based chain says its wine buyers will offer "tasting not ...
- Cathay Pacific Asks For Dessert Creations
Marketing Daily, - Tuesday, November 2, 2010
To participate, Cathay is asking people to create an Asian-inspired dessert a ...
- SEMA Brings Back Customized Cars, Trucks
Marketing Daily, Karl Greenberg - Monday, November 1, 2010
The real draws of the show, running through Friday of this wee ...
- McDonald's Invites Fans To Create McRib Legends
Around the Net In Brand Marketing, Thom Forbes - Monday, November 1, 2010
As McDonald's "The Legends of McRib" national campaign rolls out tomorrow, McDonald ...
- Betty White, Sergeant's Host Pet Contest
Marketing Daily, Tanya Gazdik - Thursday, October 28, 2010
Finalists in each category will be reviewed by White, who will choo ...
- Dove Brings 'Favorite Things' Contest to Radio City
Marketing Daily, - Wednesday, October 27, 2010
Glee-mania continues, this time with a contest featured by Dove Hair Car ...
- Lands' End Contest Offers Trips To Canada
Marketing Daily, Tanya Gazdik - Wednesday, October 13, 2010
Lands' End is promoting the contest via the microsite, Facebook, Twitter a ...
- Lenovo Looks To Inject Fun Into Computing
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
"We want consumers to take away that Lenovo is a fun bra ...
- Hass Avocados A-Peel To College Football Fans
Marketing Daily, Karlene Lukovitz - Tuesday, October 12, 2010
The sweepstakes is being promoted via a 30-second TV spot featuring retir ...
- Bosch Touts Green Credentials With Contest
Marketing Daily, - Tuesday, October 12, 2010
Appliance maker Bosch is promoting energy conservation with a "Watts Your Gre ...
- Mutual Of Omaha Asks For Votes On 'Aha' Moments
Marketing Daily, - Friday, October 8, 2010
The top vote getters will become commercials for the company's 2011 nation ...
- Taco Del Mar, Dr Pepper Co-Sponsor Contest
Marketing Daily, - Tuesday, October 5, 2010
The Taco Del Mar Baja-style Mexican restaurant chain and Dr Pepper a ...