- Google's Wildfire Quantifies Impact Of Facebook Fans
Online Media Daily, Laurie Sullivan - Monday, August 6, 2012
For every 10 brand advocates who join a social campaign on Faceboo ...
- Philadelphia Cream Cheese Contest Taps Designer
Marketing Daily, Karlene Lukovitz - Thursday, August 2, 2012
Kraft Foods' Philadelphia Cream Cheese has partnered with interior designer Jillian Harr ...
- Nivea Enlists Designer For Facebook Contest
Marketing Daily, Tanya Gazdik - Wednesday, August 1, 2012
Beiersdorf's Nivea is partnering with designer Charlotte Ronson for a design conte ...
- Promotions Mean Big Cheese For Company
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 23, 2012
A small Wisconsin-based cheese company has rolled out a steady stream ...
- Lay's Teams Up With Longoria, Iron Chef Symon
Marketing Daily, Tanya Gazdik - Sunday, July 22, 2012
Lay's Potato Chips is teaming up with actress Eva Longoria and Ir ...
- Tumi Expands Offerings To Pets
Marketing Daily, Tanya Gazdik - Wednesday, June 27, 2012
Upscale travel, business and lifestyle accessories company Tumi is expanding its li ...
- JetBlue Launches Online Game Show
Marketing Daily, Tanya Gazdik - Monday, June 18, 2012
JetBlue Aiways is hosting a live, online game show this week call ...
- Purina Solicits Cat Relationship Stories
Marketing Daily, Tanya Gazdik - Sunday, June 10, 2012
Purina is asking customers to submit their real-life cat related experiences f ...
- Chevy Sonic Takes The Stick To College
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
General Motors Chevrolet is touting the stick to collegiates for its Son ...
- Gold Peak Tea: Take A Year Off, On Us
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Coca-Cola's Gold Peak Tea brand -- which drove more than a thi ...
- Schwab Aims Video Series At Younger Demo
Marketing Daily, Tanya Gazdik - Tuesday, June 5, 2012
Charles Schwab has launched an online video series that features Chuck himse ...
- Denny's In 50-State Check-In Challenge
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
To promote the release of its first mobile app, Denny's is offeri ...
- United Airlines Launches Photo Contest With Nonprofit
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
United Airlines and Amigos de las Americas (AMIGOS) are launching the 8 ...
- Thirsty? How About A Brees, Waltrip or K-Cho?
Marketing Daily, Aaron Baar - Wednesday, May 23, 2012
"We're purposely being a little tongue-in-cheek," says Brett Hartmann, brand manager f ...
- Amtrak Invites Train Stories For Contest
Marketing Daily, Tanya Gazdik - Tuesday, May 22, 2012
In honor of the fifth anniversary of National Train Day, Amtrak ...
- Pretzel Crisps Jumps On Branded Video
Marketing Daily, Karlene Lukovitz - Monday, April 30, 2012
The videos target Pretzel Crisps' core consumer base -- women 25 ...
- BeFit Channel Healthy Response From YouTube Viewers
Online Media Daily, Gavin O'Malley - Monday, April 30, 2012
One could be excused for doubting Lionsgate's recent foray into online fitne ...
- Under Armour Woos Women With Social Goal-Setting
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Involving Twitter and Facebook, the site is "a competition to redefine t ...
- Pepsi Next Takes Over BuzzFeed
Marketing Daily, Karlene Lukovitz - Thursday, April 19, 2012
Pepsi Next took over BuzzFeed.com April 19 to promote its "Try ...
- Whole Foods Heightens Seafood Debate
Marketing Daily, Sarah Mahoney - Thursday, April 19, 2012
"This is a big deal," says Casson Trenor, senior markets campaigner f ...
- Driving In Heels: Dangers Highlighted In UK Pinterest Contest
Around the Net In OMD Europe, Nina Lentini - Monday, April 16, 2012
Confused.com is highlighting the dangers of driving in heels with a fi ...
- Philips Norelco Celebrates Playoff Beards
Marketing Daily, Aaron Baar - Wednesday, April 11, 2012
To further the promotion, the company has enlisted former hockey All-Stars Jere ...
- Safeway In Kids Earth Day Contest
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Safeway is partnering with the Go Green Initiative to launch the fir ...
- Pampers Targets Hispanic Consumers
Marketing Daily, Tanya Gazdik - Friday, April 6, 2012
Pampers feels it is important to recognize the 'cultural duality' Latino paren ...
- McCormick Dives Into Pinterest
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2012
No mystery here: The millions of Pinterest users are predominantly female, 25-4 ...
- MRM Feeds Gen Y Lions
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
In a clever bit of Gen Y stroking, digital agency MRM h ...
- Dos Equis Works At Staying 'Most Interesting'
Marketing Daily, Karlene Lukovitz - Monday, March 19, 2012
Building on its "Legendary Lines" Facebook app, where myriad Dos Equis fa ...
- 'Telegraph' Takes First In IAB's Future Format
Around the Net In OMD Europe, Nina Lentini - Friday, March 2, 2012
A multiplatform format called Cascade in which readers engage with content physical ...
- The Greek Gods Runs Video, Recipe Contest
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
The Greek Gods yogurt has launched a recipe and video contest challengi ...
- Ram Truck Boosts Country Music Efforts
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
Ram Truck is making a big commitment to country music this ye ...