- Amid Headwinds, General Mills Leverages 'Connected Commerce'
CPG Insider, Steve Ellwanger - Friday, October 1, 2021
The brand defines "connected commerce" as a way to "build brands acro ...
- Reese's Sponsors Nextdoor Halloween Interactive Map
Performance Marketing Insider, Laurie Sullivan - Friday, October 1, 2021
Nextdoor has created an interactive local guide for neighbors to share h ...
- Solaray Adds D2C With 'Live Brighter' Campaign
Marketing Daily, Les Luchter - Tuesday, September 28, 2021
Campaign features "life vignettes" shot on 16mm film, an online health-and-wellness assessme ...
- Jelmar/CLR Combats Stinky Garbage Goo, Other 'Mess Nemeses'
Marketing Daily, Les Luchter - Monday, September 27, 2021
Jelmarhas launched two humorous :15 TV spots for its entry into t ...
- Albertsons To Launch Shoppable Video Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Customers on Albertsons Companies-owned sites and apps will soon have the abili ...
- From Protein To Elderberries: Kids' Health In The Spotlight
CPG Insider, Steve Ellwanger - Friday, September 24, 2021
Sometimes a better-for-you product starts with a child and expands from ther ...
- The Unsweetened Pot: Brands Fail To Offer Incentives For Email Sign-ups
Email Insider, Ray Schultz - Tuesday, September 21, 2021
Few retailers and even fewer CPG and quick-serve restaurants offer discounts ...
- SC Johnson Tackles Plastic Waste, From Sports Stadiums To Oceans
Marketing Daily, Les Luchter - Monday, September 20, 2021
Plastic bottles and cups discarded at Milwaukee and Liverpool stadiums will ...
- NJ Objects To Ben & Jerry's Political Move
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 19, 2021
New Jersey plans to pull $182 Million out of Unilever as ...
- Coke/Pepsi Set For Hard Seltzer Showdown In Early 2022
Marketing Daily, Les Luchter - Friday, September 17, 2021
That's when Coke's Topo Chico Hard Seltzer is set to go nationa ...
- Bonobos CEO: Leading with Instinct & Positivity
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I h ...
- CPG, Retail Back-To-School Ads Address Parental Stress, Kids' Confidence
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, September 15, 2021
"We wanted to use OOH in cities with high foot traffic, li ...
- Young Consumers Want More Low- Or No-Alcohol Beverages
CPG Insider, Steve Ellwanger - Friday, September 10, 2021
While alcohol sales increased in the spring of 2020 during the pandemi ...
- Want To Dial Down Your Sex Appeal? Try Axe Lite
MAD, Todd Wasserman - Wednesday, September 8, 2021
Ad for the product features scientist explaining the "attraction coefficient" in t ...
- Cold Is Hot In The Ever-Percolating Coffee Category
CPG Insider, Steve Ellwanger - Friday, September 3, 2021
Gen Z's preference for cold, ready-to-drink coffee posts a challenge to hot-brewe ...
- J-B Weld's 'Alter Egos' Encourage DIY Repair Projects
Marketing Daily, Steve Ellwanger - Thursday, September 2, 2021
Adhesives and epoxy marketer J-B Weld Co. has launched its broadest marketi ...
- As Pet Mania Subsides, Chewy Hunts New Growth With Health Offers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, September 3, 2021
Practice Hub, Chewy's new healthcare offering, will enable and incentivize veterinarians ...
- Tide's First Washing Machine Is A Very Limited Edition
Marketing Daily, Les Luchter - Wednesday, September 1, 2021
Partnering with NFL, Tide created 10 units of the Tide Cold Washe ...
- Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think t ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view ...
- From Hives To Whole Foods: Queen Bee Provides Immune Support, Helps Save Bees
CPG Insider, Steve Ellwanger - Friday, August 27, 2021
When COVID-19 disrupted the development of her company HiveGuard, Raina Jain pivot ...
- 'Un-Wrecking' The Future: MadeGood Touts Purpose Over Ingredients
Marketing Daily, Steve Ellwanger - Thursday, August 26, 2021
Kids try to tackle a future marred by climate change in ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K ...
- Pushing The Boundaries: MAC Cosmetics Strategy For Staying Ahead In An Unpredictable Digital World
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 25, 2021
"You can't always have all your eggs in one basket." That prov ...
- Congress Seen As Fastest Route To CBD Expansion
CPG Insider, Steve Ellwanger - Friday, August 20, 2021
In the wake of the FDA's rejection of two recent CBD-based, dieta ...
- P&G's Always Teams With Thrive Global To Launch Period-Tracking App
Marketing Daily, Les Luchter - Wednesday, August 18, 2021
Always will also donate up to 1 million pads to Feeding Ameri ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such ...
- Clorox's Masked Ads Top 9 Retail Chains' In Back-to-School Viewer Attention
Marketing Daily - Top of the News, Les Luchter - Monday, August 16, 2021
"We know context often influences viewer engagement, and certainly this ad ...
- Target Launches Private Label Pet Food
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 12, 2021
Target is launching Kindfull, a private label cat and dog food, ...
- Comet's Josephine The Plumber Dies
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 12, 2021
Child star Jane Withers, who achieved a second burst of fame ...