- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce ...
- Tips For Writing Email Subject Lines
Around the Net in Email, Ray Schultz - Thursday, August 26, 2021
Writing good email subject lines is no easy things. Here are ...
- Rebalancing Big Data and Creativity in Digital Marketing
MAD, Sean Cotton - Wednesday, August 25, 2021
Data marketing began as a way to fuel creative campaigns and ma ...
- Trends That Drive Stronger Email Marketing
Around the Net in Email, Ray Schultz - Wednesday, August 25, 2021
Email works better when it is properly designed. Here is what forward-thinki ...
- YouTube Surpasses 2 Million Creators In Monetization Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 23, 2021
The YouTube Partner Program grew partly due to it investing in t ...
- To Tell The Truth: Consumers Trust User-Generated Content The Most
Email Insider, Ray Schultz - Wednesday, August 18, 2021
Shoppers demand authenticity -- and they say user-generated content provides it, Stack ...
- Walton Isaacson Taps VMLY&R's Trejo As Exec Creative Director, Publicis' Price As Digital Media Chief
MAD, Les Luchter - Monday, August 16, 2021
Trejo's background includes heading campaigns for Black, Latino, and LGBTQ+ markets. ...
- Rover Helps Helicopter Pet Parents Return To Offices
Marketing Daily, Tanya Gazdik - Monday, August 16, 2021
Nearly 80% of dog owners are now concerned about their pet's separati ...
- What Airbnb, Apple, Microsoft, Twitter Paid Search Leads, Creatives, Marketing Managers, And More
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 16, 2021
Airbnb paid its search marketing lead $250,000 annually, after suspending its marketi ...
- Walmart U.S. Media Account Returns To Publicis Groupe
MAD, Steve McClellan - Friday, August 13, 2021
Walmart has confirmed the results of a six-month review process for t ...
- Nickoria Johnson Elevated To Chief Diversity Officer At Omnicom's Credera
MAD, Amy Corr - Sunday, August 15, 2021
She joined the agency two-and-a-half years ago as Principal in the manageme ...
- Warner Bros.' Deepfake Campaign Brings Reminiscence To Everyone
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
The campaign is built on D-ID's deep-learning technology that animates still phot ...
- Emirates Films Ad On Top Of World's Tallest Building
Marketing Daily, Tanya Gazdik - Thursday, August 12, 2021
A casting call was put out to Emirates' cabin crew team, b ...
- VIA Taps Layne Harris For New Creative Technology Role
MAD, Steve McClellan - Wednesday, August 11, 2021
Harris founded the Innovation Lab at 360i, and most recently led t ...
- Google: When Slogans Are Created By Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
Artist and author Douglas Coupland created a series of slogans using machi ...
- AI-Written Phishing Emails Stronger Than Those Done By Humans In Test
Around the Net in Email, Ray Schultz - Monday, August 9, 2021
AI-written phishing emails outperformed human-written ones in an experiment conducted by Singapore&rsquo ...
- Out-Of-Date Language Should Be Avoided In Emails
Around the Net in Email, Ray Schultz - Monday, August 9, 2021
It’s time for email writers to scrap staid Victorian expressions. Starting ...
- Digital Creatives Told They Can Make Money With Email Templates
Email Marketing Daily, Ray Schultz - Monday, August 9, 2021
The company has upgraded its Gmail Email Templates by CloudHQ, which n ...
- Substack Offers A Home For Comic Artists
Email Marketing Daily, Ray Schultz - Monday, August 9, 2021
Substack's creative platform invites comic artists to publish their own work, citi ...
- WARC Report Identifies Trends Among 2021 Cannes Lions Effectiveness Winners
MAD, Amy Corr - Thursday, August 5, 2021
WARC interviewed both jurors and Creative Effectiveness Lions winners and analyzed t ...
- Dodge Brings Back 'Talladega Nights' Characters For 'Authentic' Spot
Marketing Daily, Tanya Gazdik - Thursday, August 5, 2021
"Authenticity is in the details," Stellantis Global CMO Olivier Francois tells "Marketi ...
- Study Finds Repeating TV Ads In Close Succession Leads To 'Wear Out'
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
When an average CTV commercial repeats within five minutes, a viewer's attenti ...
- What Is 4A's Universal Inclusion All About?
MediaDailyNews, Mike Donahue - Wednesday, August 4, 2021
The American Association of Advertising Agencies' Universal Inclusion Initiative is about maki ...
- WarnerMedia Launches House Of Max To Boost Ad Sales
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
House of Max will also handle creative ad duties for other WarnerMed ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- Amazon Shows How 'Prime Changes Everything'
Marketing Daily, Tanya Gazdik - Monday, August 2, 2021
If she'd had a Prime Membership, Rapunzel could have simply ordered ...
- Delta Sends Email With Word That Matters Most
Around the Net in Email, Ray Schultz - Monday, August 2, 2021
Delta Air Lines has sent an email to millions of passengers, usi ...
- Dodge Partners With Billie Eilish
Marketing Daily, Tanya Gazdik - Saturday, July 31, 2021
"The power and subtlety of her music perfectly embody the spirit ...
- The Itch To Travel: What Hotels And Airlines Can Do To Satisfy Demand
Email Insider, Ray Schultz - Thursday, July 29, 2021
User-generated travel content works well in email, the web and social, PhocusWi ...
- Law Firm's Email System Mixed Up Personal Pronouns: Report
Email Marketing Daily, Ray Schultz - Monday, July 26, 2021
Personal pronouns he/him were changed to she/her and vice versa. The iss ...