• by Fern Siegel , April 8, 2022

Republica Havas named Tony Waissmann as Chief Creative Officer. Co-founder Luis Casamayor, who formerly held the role, has been named creative chairman.

Waissmann will relocate from Buenos Aires to Miami, the first time he has worked for a U.S.-based firm.

Most recently, Waissmann was CCO LatAm at HOY by Havas, a leading creative agency in Latin America with offices in Argentina, Colombia and Mexico. In addition, he worked at Geometry Global, GTB, FCB Global and Lowe Argentina. Clients have included Coca-Cola, Starbucks, Ford, Johnson & Johnson, Jaguar, Land Rover, DirecTV, and Cinemark.

With a background in industrial design and theater, he also founded Underground, a school for creatives he directed from 2001-2019. Underground was one of the most recognized creative schools in Latin America, with branches in Argentina, Uruguay, Colombia, Peru and Mexico.

Luis Casamayor, co-founder-creative chairman of Republica Havas, called Waissmann a “generational talent who will elevate our creative output and continue cultivating a divergent, multifaceted team of world-class professionals. Tony’s addition signals a landmark moment for the future of our business.”

Republica Havas won Nike and Telemundo’s FIFA World Cup 2022 in the past year, contributing to the agency’s 25% growth. Other creative work includes Segura Viudas Cava, Azamara, Toyota, Four Seasons and Flor de Caña rum.

Waissmann’s work has been recognized with numerous awards, including Cannes Lions, Clio, New York Festivals, London International Awards, El Sol, and El Ojo de Iberoamérica. He was named one of the 100 most influential creatives in the World by Creativepool and selected as one of the 10 best creative directors in Latin America by the Jerry Goldenberg Awards, the most prestigious industry awards in Argentina.