- Subaru Forester Wilderness Offers Rugged Capability, Comfort
Drive Time, Tanya Gazdik - Monday, October 25, 2021
"Forester customers want actual capability, not just a vehicle that looks capable ...
- Alfa Romeo Unveils First Global Brand Campaign
Marketing Daily, Tanya Gazdik - Friday, October 22, 2021
The creative aims to show how Alfa Romeo vehicles are designed, wi ...
- Hyundai Launches First African American-Targeted Campaign
Marketing Daily, Tanya Gazdik - Thursday, October 21, 2021
This is Hyundai's largest investment in a targeted African American campaign, Hyundai ...
- espnW Unveils Campaign For Women's Sports Platform
Marketing Daily, Tanya Gazdik - Tuesday, October 19, 2021
The brand unveiled the work today at its annual Women+Sports Summit th ...
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
Amazon's first global, integrated ad campaign to promote its advertising business revea ...
- The Friendly Inbox: Making Emails Accessible For Subscribers With Disabilities
Email Insider, Ray Schultz - Monday, October 18, 2021
Almost 60% of brands consider accessibility during email production, Pathwire and Ascen ...
- Hyundai Focuses On Hispanic Community
Marketing Daily, Tanya Gazdik - Sunday, October 17, 2021
Hispanics represent 18% of the U.S. population, account for 24% of a ...
- Honda Brand Campaign Shows 100 Products, Spotlights Innovation
Marketing Daily, Tanya Gazdik - Monday, October 18, 2021
The "Origin of Determination" nods to the company's future by tracing t ...
- Lexus Celebrates Hispanic Heritage Month
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2021
Within five years, Gen Y will be the biggest and most diver ...
- NBA Launches 75th Anniversary Effort
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 6, 2021
The NBA is launching a short film celebrating the league’s 75-year histor ...
- Four Tactics That Can Improve Email Campaigns
Around the Net in Email, Ray Schultz - Thursday, October 7, 2021
Email can drive sales for both small and large businesses. It al ...
- CarGurus Expands Online Buying/Selling Tools
Marketing Daily, Tanya Gazdik - Wednesday, October 6, 2021
The brand brought in a new agency, Via, to work on t ...
- Mailchimp Launches Content Tool For Small Businesses
Email Marketing Daily, Ray Schultz - Tuesday, October 5, 2021
Mailchimp's new tool, the Content Optimizer, enables SMBs to stack up the ...
- New Tool Can Help Ecommerce Brands Capture Email Addresses, Firm Says
Email Marketing Daily, Ray Schultz - Tuesday, October 5, 2021
Marketing platform Remarkety has debuted Email Capture Booster, a solution for recoveri ...
- Lexus Replaces Minnie Driver As Voiceover
Marketing Daily, Tanya Gazdik - Monday, October 4, 2021
Gaius Charles "has a phenomenal voice," Lexus Vice President of Marketing Vin ...
- Brie Larson Takes Nissan Frontier Off-Road
Marketing Daily, Tanya Gazdik - Sunday, October 3, 2021
"This campaign is all about showing off," says Nissan's Allyson Witherspoon. ...
- Northwest Arkansas Aims To Attract Tech, Creative
Marketing Daily, Tanya Gazdik - Sunday, October 3, 2021
The goal is to promote the region to STEM, tech, creative a ...
- No-Reply Emails Should Be A No-No For Marketers
Around the Net in Email, Ray Schultz - Friday, October 1, 2021
No-reply emails can destroy your efforts to engage your audience. In fac ...
- Hyundai Enlists Famed Photographer Annie Leibovitz
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2021
The effort focuses more on "emotional storytelling" than on specific vehicles, a ...
- 'Where's The Beef?' Creative Director Cliff Freeman Dies
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 27, 2021
Award-winning copywriter and creative director Cliff Freeman has died at age ...
- Jeep, Ram, Fiat Partner With Bono's (Red)
Marketing Daily, Tanya Gazdik - Wednesday, September 22, 2021
The multiyear partnership, including special-edition vehicles, will deliver a minimum of ...
- Fresh Thyme Urges Shoppers To 'Get Real'
Marketing Daily, Tanya Gazdik - Tuesday, September 21, 2021
Consumers are "craving an honest voice when it comes to finding goo ...
- Subaru Launches First 'Wilderness' Spot
Marketing Daily, Tanya Gazdik - Tuesday, September 21, 2021
The spot shows two millennial adventure-seekers as they make their way ...
- Wrangler, Dickies Launch Upbeat Campaigns
Marketing Daily, Tanya Gazdik - Monday, September 20, 2021
Wrangler's effort features a diverse lineup of "everyday people" while Dickies focus ...
- Shutterstock Launches National TV Campaign, Rebrands As Content Creation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
The campaign demonstrates Shutterstock's move away from its roots as a sto ...
- Temptations Offers 'Tasty Human' Halloween Cat Treats
Marketing Daily, Tanya Gazdik - Tuesday, September 14, 2021
Creative features a cat owner being watched ominously by their cat, w ...
- Building A Creative Quality Score Into Campaign Review Process Improves Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 14, 2021
Creative best practices rely on different, often contradictory metrics developed by Faceboo ...
- Syte Partners With Movable Ink On Dynamic Content In Holiday Emails
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
The combined platforms will facilitate creation of 1:1 emails, allowing brands ...
- Space No Longer The Final Frontier: Dentsu Enables You To Travel There Via Your Phone
MediaDailyNews, Colin Kirkland - Monday, August 30, 2021
"Portals to Space" invites anyone with a smartphone to experience two Northr ...
- Publishers' Ad Transaction Costs Rise, Despite Shift To Automated Buying: Survey
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Time-consuming ad trafficking, billing and other manual functions reduce ad profitability a ...