- Curiosity Drives Email Sales And Opens for SMBs
Around the Net in Email, Ray Schultz - Wednesday, September 4, 2019
Inboxes are filled to overwhelming. The best way to stand out ...
- The Art Of Email Resend Campaigns
Around the Net in Email, Ray Schultz - Tuesday, September 3, 2019
Email resend campaigns work. But how quickly should you send them, a ...
- Zoopla And USwitch Seek New Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, August 29, 2019
ZPG has called a creative review for its property site, Zoopla a ...
- Mondelez Selects WPP, Publicis Groupe As Primary Creative Partners
MAD, Steve McClellan - Tuesday, August 20, 2019
Interpublic's The Martin Agency also retained a key piece of business ...
- Search Low Priority For Marketers In 2020, Video Tops List
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2019
Video marketing was cited as important to marketing strategies by 76%, follow ...
- Four Email Mistakes That Can Harm Conversion Rate
Around the Net in Email, Ray Schultz - Tuesday, August 20, 2019
It’s one thing to send a compelling, graphically appealing email. It’s anoth ...
- Email Bounce Rates Can Be Reduced: Here's How
Around the Net in Email, Ray Schultz - Monday, August 19, 2019
Your email may be perfect in the creative sense. But it won&rsquo ...
- P&O Cruises Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Monday, August 19, 2019
P&O Cruises has called a review of its creative account, "Campaign" reveal ...
- Deliveroo Picks Chime360 For Creative
Around the Net In MAD London, Sean Hargrave - Monday, August 19, 2019
Deliveroo has appointed Chime360 to its global creative account with immediate effec ...
- Email Templates: It's Time To Reach Beyond The Default
Around the Net in Email, Ray Schultz - Thursday, August 15, 2019
Email templates can make or break a campaign. And evidence now sho ...
- Holland & Barrett Reviews Creative
Around the Net In MAD London, Sean Hargrave - Thursday, August 15, 2019
Health food retailer Holland & Barrett is reviewing its creative account, "Campaig ...
- Philly Cream Cheese, VW First Ads To Run Afoul Of UK Anti-Gender Stereotyping Rules
Digital News Daily, Karlene Lukovitz - Wednesday, August 14, 2019
Britain's TV ad pre-approval org, Clearcast, disagrees with Advertising Standards Authority's interpretatio ...
- The Graveyard Of Email Newsletters? People Don't Always Read Them, Study Shows
Email Insider, Ray Schultz - Wednesday, August 14, 2019
Most people subscribe to brand newsletters to get discounts and offers, Bl ...
- Three Ways To Boost Your Email Conversion Rate
Around the Net in Email, Ray Schultz - Tuesday, August 13, 2019
Email is good nor only for delivering content but also converting ecommer ...
- How To Get Around Email Anxiety And Engage Customers
Around the Net in Email, Ray Schultz - Tuesday, August 13, 2019
Do you suffer from email anxiety — fear that you have ev ...
- Consumers Rate Top 10 Brands In Tech Innovation
Marketing Daily, Ray Schultz - Monday, August 12, 2019
Patagonia makes the list because it offers to help consumers save bo ...
- Pablo Added To Costa's Agency Roster
Around the Net In MAD London, Sean Hargrave - Monday, August 12, 2019
Costa has made the first addition to its agency roster since bei ...
- Adobe Survey Finds Intracompany Collaboration A Major Challenge
Digital News Daily, Laurie Sullivan - Thursday, August 8, 2019
Cross-team collaboration is key, but expectations and aligning processes can fall sh ...
- Creative Unplugged: Teams Don't Always Connect Across Firms
Email Insider, Ray Schultz - Thursday, August 8, 2019
Despite fragmentation, most firms feel their creative supports their strategic goals, Ado ...
- How Three Brands Use Content In Emails
Around the Net in Email, Ray Schultz - Monday, August 5, 2019
Brands no longer rely solely on promotion and discounts. Three retailers &mdas ...
- Valimail Offers BIMI Through Its Amplify Product
Email Marketing Daily, Ray Schultz - Tuesday, July 30, 2019
BIMI allows brands to to include their logos in the subect lin ...
- Midsummer Marketing: How To Get The Most From Your Email
Around the Net in Email, Ray Schultz - Friday, July 26, 2019
Email remains important even during the dog days of summer. But patter ...
- Don't Be A Creative Zombie: Put Humanity Before Automation
Marketing Insider, Beckie Underwood - Friday, July 26, 2019
Every digital ad campaign should start with a human conversation, not wi ...
- How To Use Email For Marketing Events
Around the Net in Email, Ray Schultz - Thursday, July 25, 2019
Email is a powerful tool for driving people to attend events. Here&rsquo ...
- Six Creative Elements Of A Win-Back Campaign
Around the Net in Email, Ray Schultz - Wednesday, July 24, 2019
Brands often let inactive customers go for a variety of reasons. Giv ...
- DDB Reshuffles Creative Leadership Team
MAD, Larissa Faw - Tuesday, July 23, 2019
Ari Weiss has been promoted to Chief Creative Officer, DDB Worldwide a ...
- Scarcity And Urgency Can Improve Email Marketing Performance
Around the Net in Email, Ray Schultz - Tuesday, July 23, 2019
Email engagement rates improve when brands emphasize urgency and scarcity. In additio ...
- Political Subject Lines Verge On Being Misleading: Report
Email Marketing Daily, Ray Schultz - Tuesday, July 16, 2019
"This is the antichrist." That's only one Democratic subject line that m ...
- 72andSunny NY Teams With ConCreates, Diversifies Creative Ranks
MAD, Larissa Faw - Wednesday, July 17, 2019
ConCreates is a creative agency run and staffed by people who ha ...
- Why And How To Use GIFs In Emails
Around the Net in Email, Ray Schultz - Wednesday, July 17, 2019
Dell saw a 109% jump in revenue when it used GIFs ...