A Slate editor received an email with the from line “Rachel, me (2).” Assuming that someone had replied to an email he sent, he opened it.
It turned out to be a fundraising email from Act Blue and Senator Jeanne Shaheen.
While most campaigns have not yet done anything this sleazy, they are nearing the line, Aaron Mak writes in Slate an article focusing on Democratic efforts.
Other misleading subject lines include:
“Writing a fundraising email subject line is a lot like writing a headline,” Mak argues. “Putting out something misleading and clickbait-y may get your desired clicks or opens, but it’s only going to piss off your followers in the long run.”