- Ad Tech Highlights, Week Of April 3
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Wednesday, April 5, 2017
Ad-tech firms entered partnerships to aid in the ongoing battle against ...
- Email And The B2B Trouble Arc
The Email Edge, Ray Schultz - Wednesday, April 5, 2017
Email is the top B2B lead-generation channel, according to a new su ...
- In The Zone: Geography, Behavior And Cross-Channel Identity
Marketing Insider: Cross-Channel, Ray Schultz - Monday, April 3, 2017
Semcasting uses IP addresses to determine geography and behavior. An interview wi ...
- Creating The Omnicom Omni-Channel Agency For McDonald's
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 27, 2017
Wendy Clark, CEO of DDB North America, outlined how the agency turn ...
- Drawbridge, Teads Team On Outstream Video Inventory Across Devices
Real-Time Daily, Tobi Elkin - Thursday, March 23, 2017
Drawbridge and outstream video provider Teads are teaming up to help markete ...
- Adobe Builds Engine To Manage, Serve Promotional Offers Across Media, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
The Offer Management platform is one of seven prototypes that debuted ...
- Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With Facebook
Real-Time Daily, Tobi Elkin - Tuesday, March 21, 2017
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool f ...
- Dutch Telecom Firm Altice To Acquire Teads For $307 Million
Real-Time Daily, Tobi Elkin - Tuesday, March 21, 2017
Dutch telecom giant Altice said it will acquire Teads, an outstream vid ...
- Ad-Tech Firms Partner To Expand Customer Reach Across Devices
Real-Time Daily, Tobi Elkin - Thursday, March 16, 2017
Signal, a provider of customer identity tools, has announced a partnership wi ...
- Where Luxury Intersects With Digital
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 13, 2017
ow luxury brands and the digital age fit together underwent scrutiny la ...
- Sizmek Partners With BrightLine To Offer Connected TV Across All Screens
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Ad-tech firm Sizmek and BrightLine, an advanced TV advertising provider, have join ...
- Truly Addressable Advertising Is Coming
RTBlog, Tobi Elkin - Friday, March 10, 2017
While cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Vaidyanathan Joins Cross-Device MarTech Firm To Lead Product Strategy
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Cross-device marketing technology firm Tapad named Preethy Vaidyanathan SVP of product managemen ...
- Users And Devices: The New Ecommerce
Marketing Insider: Cross-Channel, Ray Schultz - Monday, March 6, 2017
Almost a third of all ecommerce transactions take place on multiple device ...
- How The Home Depot Optimizes Omni-Channel
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 27, 2017
Erin Everhart, senior manager of media strategy for The Home Depot, ga ...
- Attribution: The Unfinished Business
Marketing Insider: Cross-Channel, Ray Schultz - Tuesday, February 21, 2017
A white paper describes the state of media-mix modeling and cross-channel attributio ...
- Tapad Names Head Of Nordic Region
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Cross-device marketing tech firm Tapad named Steffen Svartberg Kristiansen as head ...
- Valentine's Day Brings Channels Together
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 13, 2017
Valentine's Day sales reached an all-time high of $19.7 billion in 201 ...
- Revenue-Driven Data Shift
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, February 6, 2017
The path from data collection to revenue generation is costly; we discu ...
- Where WIll Consumer Attention Be On Super Bowl Sunday?
RTBlog, Tobi Elkin - Friday, February 3, 2017
As millions of people across the U.S. prepare for Super Bowl ...
- LiveRamp Launches IdentityLink, Omnichannel Audience Solution
Real-Time Daily, Philip Rosenstein - Thursday, February 2, 2017
LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it w ...
- The Media Trifecta Of Consolidation
Online Spin, Cory Treffiletti - Wednesday, February 1, 2017
When marketers determine how to spend their money, they tend to lo ...
- Is Real-Time Attribution The Holy Grail We've Been Looking For?
RTBlog, Tobi Elkin - Tuesday, January 31, 2017
How does real-time attribution data solve marketers' measurement problems and help th ...
- The Affiliate Ecosystem -- And How to Attribute
Marketing Insider: Cross-Channel, Ray Schultz - Monday, January 30, 2017
How do you attribute sales in an affiliate program? It's a no-braine ...
- Viant To Buy Adelphic Platform
Mobile Marketing Daily, Gavin O'Malley - Monday, January 23, 2017
Adelphic's self-service model proved particularly attractive to Time Inc., according to Preside ...
- Ahead Of The Cross-Channel Curve
Marketing Insider: Cross-Channel, Ray Schultz - Monday, January 23, 2017
Cross-channel marketers face many problems, starting with how to define widely us ...
- Google To Offer 'Mute' Button, Develops Cloud-Based Measurement System
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 20, 2017
Google has announced plans to roll out a cross-channel mute button f ...
- Horizon Media Selects Adbrain As Primary Cross-Device Partner
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Adbrain will help Horizon reach audience pools across multiple devices, expanding i ...
- Extreme Reach Appoints Bill Bagshaw CRO, Improves Client Services
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Cloud computing platform Extreme Reach has tapped Bill Bagshaw as chief reven ...
- Marketing Twofer: Data and Devices
Marketing Insider: Cross-Channel, Ray Schultz - Monday, January 16, 2017
Data may be the bedrock of today's marketing. But it also pa ...